{"id":73969,"date":"2023-03-23T18:06:46","date_gmt":"2023-03-23T15:06:46","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=73969"},"modified":"2023-07-24T14:15:22","modified_gmt":"2023-07-24T11:15:22","slug":"mobile-ad-targeting","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/mobile-ad-targeting\/","title":{"rendered":"Mobile Targeting: How To Reach The Right Audience On Mobile"},"content":{"rendered":"

I think we can all agree that our mobile screens have become the primary gateway to information, entertainment, and communication. With that, it has also led to exposing us to advertisement overload.\u00a0<\/span><\/p>\n

And because of this, consumers tend to see a lot of irrelevant ads.<\/span><\/p>\n

To avoid this and make sure that potential customers are served ads that don\u2019t negatively impact their mobile screen time, mobile ad targeting is the key.\u00a0<\/span><\/p>\n

A. What Is Mobile Ad Targeting?<\/span><\/h2>\n

\"various<\/p>\n

Mobile targeting is the process that allows advertisers to reach potential customers on their smartphones and serve them customized ads, based on demographic data, browsing behavior, location, or interests.\u00a0<\/span><\/p>\n

Thanks to targeted mobile advertising, businesses can show their ads to people who would be most interested in their products\/services, thus using their online advertising budget in the smartest way possible.\u00a0<\/span><\/p>\n

The users also benefit from mobile ad targeting, as they enjoy a better experience while browsing on their phones.\u00a0<\/span><\/p>\n

Targeting audiences on mobile takes the guesswork out of the equation and allows advertisers to create laser-focused ad campaigns.\u00a0<\/span><\/p>\n

B. What Are The Types of Mobile Targeting?\u00a0<\/span><\/h2>\n

1. Demographic targeting<\/span><\/h3>\n

In order for your mobile ads campaign to be effective, it needs to address the right audience.\u00a0<\/span><\/p>\n

Before even designing your ads, crafting your message, or setting up your campaign, start by putting together the profile of your ideal target audience.<\/span><\/p>\n

Another thing you can do is conduct a market research to identify your audience\u2019s demographic data. Don\u2019t just assume your target\u2019s demographics\u2014research them. And only after you have clearly defined your target\u2019s demographic data can you create your ads and set up a targeted mobile ads campaign.\u00a0<\/span><\/p>\n

Here are the most common demographic data that most ad networks will allow you to target:<\/span><\/p>\n

    \n
  • Location.<\/b> The whereabouts of the people you want to target define their behavior, interests, and even income.\u00a0<\/span><\/li>\n
  • Age range.<\/b> It<\/span> can influence people\u2019s interests, hobbies, and browsing behavior.\u00a0<\/span><\/li>\n
  • Gender.<\/b> It\u2019s essential if you sell gender-specific products, like feminine hygiene products or sports equipment for men.\u00a0<\/span><\/li>\n
  • Language.<\/b> This should be in your mind when you set up targeted ads to reach consumers that live in a different country.\u00a0<\/span><\/li>\n
  • Education.<\/b> It<\/span> can influence people\u2019s interests and even determine what language you can use to communicate.\u00a0<\/span><\/li>\n
  • Devices. <\/b>You can target people by the device they use. Ideally, you will target both iOS and Android users.\u00a0<\/span><\/li>\n
  • Familial status. <\/b>Some networks allow you to target people by familial status, which is great because some milestone purchases, like buying a house or a car, usually happen when people start a family.\u00a0<\/span><\/li>\n
  • Occupation.<\/b> This<\/span> tells a lot about income, interests, and hobbies.\u00a0<\/span><\/b><\/li>\n<\/ul>\n

    Once you have identified your target audience, you can use this data to create lookalike audiences. These are potential customers who share similar traits with your main audience.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    2. Location-based targeting<\/span><\/h3>\n

    Geo-targeting<\/b> is a practice that delivers custom ads to online users based on their geographic location. This type of targeting is extremely useful for local businesses like restaurants, shops, delivery services, cleaning agencies, and more.\u00a0<\/span><\/p>\n

    By targeting people who live in a specific area, advertisers can make use of their marketing budgets more efficiently.\u00a0<\/span><\/p>\n

    Google Ads, Facebook, Twitter, Instagram, and LinkedIn are some of the most well-known platforms and social networks that provide geo-location targeting.<\/span><\/p>\n

    For example, <\/span>with Google Ads, you can target users located in specific countries<\/span><\/a>, regions, or within a certain radius. Also, you can target ads based on location groups, which means business locations, tiered demographics, or places of interest.<\/span><\/p>\n

    But there\u2019s a catch with geo-targeting. In order for geo-targeted mobile ads to be efficient, advertisers need to couple targeting a specific area with the right content for that location. This means that your ads must be location-specific, and need to use specific elements like language, currency, or even cultural references.<\/span><\/p>\n

    Programmatic advertising<\/span><\/a> can take geo-targeting even a step further. Demand-side platforms can track users\u2019 location, enabling them to use real-time information about the geographic location of potential customers. When geo-targeting is combined with other user data, such as demographics and behavior, advertisers can reach users who may be the most interested in your ad.\u00a0<\/span><\/p>\n

    Radius targeting (also known as proximity targeting)<\/b> is a more specific form of geo-targeting, and it increases the chances of reaching the right audience. This type of geo-targeting allows you to show your ads to users within a certain distance from your business.<\/span><\/p>\n

    For example, an Italian restaurant in New York can use ads to target people living\/working\/or visiting the area and invite them in for lunch or dinner. Radius targeting is the best method local businesses can use to avoid wasting money on ads that are shown to people living on the other side of New York, who may never cross town for lunch.\u00a0<\/span><\/p>\n

    \"radiusHowever, if you decide to use radius targeting for your <\/span>mobile banner ads<\/span><\/a> campaigns, make sure to select a broad area that is big enough so that your ads will actually be shown to someone. Google warns us that by targeting \u201ca small radius or very small location, your ads might only show intermittently or not at all.\u201d And that\u2019s because small areas may not meet the platform\u2019s criteria.\u00a0<\/span><\/p>\n

    Geo-fencing <\/b>is a mobile device targeting method that uses a specific area around a location to show relevant ads to any user entering the radius. Ads can be anything from SMS messages to in-app notifications, emails, or social media ads.\u00a0<\/span><\/p>\n

    Geo-fencing is especially suited for local businesses that want to reach potential customers when they\u2019re in proximity. It is also an excellent tactic for big brands running promotions at brick-and-mortar locations.<\/span><\/p>\n

    To understand how this works, imagine you\u2019re walking into a mall, and a notification pops up on your phone. You see that it\u2019s an ad from your favorite clothing brand app, and they\u2019re giving you a 30% discount on any clothing item.\u00a0<\/span><\/p>\n

    Burger King\u2019s \u201cWhopper Detour\u201d is probably <\/span>one of the most known geo-fencing campaigns for mobile<\/span><\/a>. They targeted customers’ smartphones as they were approaching their biggest competitor\u2019s (McDonald\u2019s) location. Smartphone users who were within 600 feet of McDonald\u2019s were able to redeem and offer and get a Burger King Whopper sandwich for just a penny.\u00a0<\/span><\/p>\n

    After customers placed the order, the app then directed them away from McDonald\u2019s and towards the nearest Burger King to pick up their sandwich.\u00a0<\/span><\/p>\n

    The goal of this campaign was to promote Burger King\u2019s order-ahead feature in their new mobile app. And the truth is they managed to create quite a lot of buzz.<\/span><\/p>\n