{"id":73674,"date":"2023-02-21T16:29:19","date_gmt":"2023-02-21T13:29:19","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=73674"},"modified":"2023-07-24T14:15:23","modified_gmt":"2023-07-24T11:15:23","slug":"mobile-advertising-guide","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/mobile-advertising-guide\/","title":{"rendered":"The Complete Guide To Mobile Advertising (2023)"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Did you know that, on average, <a href=\"https:\/\/www.data.ai\/en\/go\/state-of-mobile-2023\/\">people spend 5 hours a day on their phones<\/a><\/span><span style=\"font-weight: 400;\">, mostly in apps? That is one-third of waking hours!\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Considering that <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,permanently%20surpassing%20it%20in%202020.\">mobile traffic now accounts for 59.16% <\/a>of the global online traffic<\/span><span style=\"font-weight: 400;\">, mobile ads should be a key part of any marketing strategy.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here are other must-know facts about the use of mobile:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.davidpublisher.com\/Public\/uploads\/Contribute\/5d7211293ae62.pdf\"><span style=\"font-weight: 400;\">98% of Gen Z use their mobile<\/span><\/a><span style=\"font-weight: 400;\"> to connect to the internet most of the time\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.qualtrics.com\/millennials\/ebooks\/Millennials_And_Tech_At_Home_eBook_All_AK.pdf\"><span style=\"font-weight: 400;\">60% of millennials check their phones<\/span><\/a><span style=\"font-weight: 400;\"> first thing in the morning\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most people will <\/span> <a href=\"https:\/\/www.slicktext.com\/blog\/2019\/10\/smartphone-addiction-statistics\/#:~:text=The%20average%20smartphone%20user%20checks,notifications%20can%20contribute%20to%20ADD.\"><span style=\"font-weight: 400;\">check their phones up to 63 times every day <\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With more people than ever using their smartphones for queries, shopping, and entertainment, mobile phone advertising has seen an incredible surge. Moreover, <a href=\"https:\/\/www.statista.com\/statistics\/280640\/mobile-advertising-spending-worldwide\/#:~:text=In%202020%2C%20global%20mobile%20advertising,to%20341.18%20billion%20in%202021.&amp;text=Mobile%20advertising%20is%20a%20form,phones%20and%20other%20mobile%20devices.\">mobile advertising is expected to take a huge share<\/a> of the advertising budget in the coming years<\/span><span style=\"font-weight: 400;\"> by reaching 446 billion dollars in 2023.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So betting your money on mobile ads could be a really smart choice. Read our complete guide to mobile advertising and learn everything you need to know to create and launch exceptional mobile campaigns.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">A. What Is Mobile Advertising?<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mobile advertising is a form of advertising that allows brands to reach their audience on mobile phones and tablets through targeted ads. The process of <a href=\"https:\/\/www.creatopy.com\/blog\/mobile-ad-targeting\/\">advertising on mobile is not that different than targeting desktop users<\/a>, especially when you use the right tools. Now, let\u2019s see the actual advantages of running online mobile ads.\u00a0\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">B. What Are The Benefits of Mobile Advertising?\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Advanced targeting<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">One of the best things about mobile phone advertising is that it allows you to target the right audience. Most ad platforms enable marketers to laser-target audiences and serve personalized ads, thus increasing conversion rates and sales.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Thanks to the technology we have today, we are able to collect extremely detailed data about users, such as location, demographics data (gender, age, parental status, marital status, education, home ownership, household income), device type, hobbies, purchase history, etc.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, if you have a premium toy store in West London, you can specifically target mothers living in the West London area, aged between 20 to 40 years old, who have a medium to high income.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Each social network allows various targeting options. Facebook, for instance, allows you to target people based on their relationship status. So, if you have a dating app and you\u2019re looking to increase your user base, you can target only people who are not in a relationship.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Another tactic for targeting customers is <\/span><b>segmentation<\/b><span style=\"font-weight: 400;\">. Marketers can create granular audience segments based on their behavior and use them to boost engagement or re-engage past visitors. For example, you can create a list of customers who have purchased your product in the past and send them a discount offer or target them for a cross-sale based on their previous purchase.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Let\u2019s say someone bought a dress from your online shop a few days ago. You can target the same customer to let them know that they can purchase a pair of shoes or a necklace to go with that dress.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Customization of ads\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The goal of audience targeting is to serve consumers personalized mobile ads that will drive interest and clicks. Ultimately, the goal is for users to take action, whatever that may be: purchasing the product or service that you\u2019re advertising, installing your app, or registering for your online event.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Higher reach of users\u00a0\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It\u2019s easier to grab your phone while you\u2019re lying in bed than to take out your laptop and turn it on. Most people will browse the internet on their phones while sipping their coffee, taking a bath, or when commuting to work. So, with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><span style=\"font-weight: 400;\">59.16% of all online traffic coming from mobile<\/span><\/a><span style=\"font-weight: 400;\">, advertisers can reach more people at different moments during the day.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">And considering that most of these people are Millenials and Gen Z, a force that has shaped and <a href=\"https:\/\/www.creatopy.com\/blog\/marketing-trends\/\">will continue to shape online shopping<\/a><\/span><span style=\"font-weight: 400;\"> in the coming years, I\u2019d say mobile is definitely a route you should not skip.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Performance tracking\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With mobile ads campaigns, you have a full view of what\u2019s going on every step of the way, from launch to finish. Every ad platform allows you to track your campaign, and analyze important metrics.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With Google Analytics you can track the performance of your campaign in real-time and collect insights about the user journey, see where they abandoned or converted, and make changes for future campaigns.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Cost-effectiveness vs. other channels\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Oh yes,<\/span> <span style=\"font-weight: 400;\">spending. Something that\u2019s always on our minds. With mobile digital advertising, marketers can be more cost-effective when it comes to using their budget. The spend for mobile ads is obviously way lower compared to what goes toward TV, radio, or print media ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are several different advertising pricing models that you can choose from\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPM (cost per mille or cost per thousand impressions) refers to how much you will pay if your ad is displayed to 1,000 users;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC (cost per click) calculates the amount you need to pay every time a user clicks on your ad;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPA (cost per action) means that you pay only when the user carries out a certain action, which will be defined by you;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPI (cost per install) tell you how much you pay when a user installs your app;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPL (cost per lead) is the amount paid for each lead generated by an ad.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">C. How Does Mobile Advertising Work?<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-73743 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work.png\" alt=\"mobile advertising \" width=\"1400\" height=\"4540\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work.png 1400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work-185x600.png 185w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work-316x1024.png 316w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work-46x150.png 46w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work-474x1536.png 474w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/Infographic-How-does-Mobile-Advertising-work-632x2048.png 632w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To run a mobile advertising campaign, you have two options.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In the first case, you can be a marketer working for a brand and you\u2019re looking to promote the products\/services through a mobile ads campaign. What you can do is contact an advertising agency so they can help you craft and deploy this specific campaign.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For the second option, you can choose to skip the agency and use a <\/span><a href=\"https:\/\/www.creatopy.com\/features\/automation\/\"><span style=\"font-weight: 400;\">creative automation platform<\/span><\/a><span style=\"font-weight: 400;\"> to create and launch the mobile advertising campaign without any help from someone outside your company. A <\/span><span style=\"font-weight: 400;\">creative automation platform<\/span><span style=\"font-weight: 400;\"> (such as Creatopy) enables you to <a href=\"https:\/\/www.creatopy.com\/blog\/what-is-creative-automation\/\">scale the process of creating high volumes of ad variations<\/a> so you can meet demand, and stay on brand, but without sacrificing personalization or quality. What\u2019s more, is that you can also use the platform to serve your mobile ads directly on the ad networks of your choice.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you go through an agency, they will be the ones to deal with ad networks and everything that\u2019s involved in this process.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">D. Types of Mobile Advertising<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Let\u2019s see what <\/span><a href=\"https:\/\/www.creatopy.com\/blog\/mobile-ads\/\"><span style=\"font-weight: 400;\">types of mobile ads<\/span><\/a><span style=\"font-weight: 400;\"> you can use as part of your mobile advertising campaign.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Mobile display ads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mobile <\/span><a href=\"https:\/\/www.creatopy.com\/blog\/what-is-display-advertising\/\"><span style=\"font-weight: 400;\">display ads<\/span><\/a><span style=\"font-weight: 400;\"> are a great way to advertise your brand. They can appear at the top or bottom of a mobile screen and they are either static or dynamic. With display ads for mobile, you can effectively drive traffic to your website, landing page, or app.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-73700 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-display-ads.png\" alt=\"mobile display ad\" width=\"359\" height=\"562\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-display-ads.png 359w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-display-ads-96x150.png 96w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The most popular <\/span><span style=\"font-weight: 400;\">mobile banner ads<\/span><span style=\"font-weight: 400;\"> sizes and formats are:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leaderboard (728 x 90)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skyscraper (120 x 600)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Square (300 x 250)\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Mobile video ads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Mobile video ads are the most compelling form of mobile advertising because they grab viewers\u2019 attention and engage users. They also have the highest CTR.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-73701 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-video-ads.png\" alt=\"video ads for mobile\" width=\"359\" height=\"598\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-video-ads.png 359w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-video-ads-90x150.png 90w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are several types of video ads for mobile:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rewarded video ads <\/b><span style=\"font-weight: 400;\">are used in game apps. They are opt-in and non-skippable ads, which means the user can choose to watch a video to receive something. However, once they clicked on the ad, they must watch it till the end.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Native video ads<\/b><span style=\"font-weight: 400;\"> blend seamlessly within the page they are placed on. They look and feel like natural content within a website\u2019s page or app.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Interstitial ads\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">They appear full-screen on a mobile phone. These are skippable ads, so it\u2019s important to show something entertaining. Your goal is to create compelling content so your ad won\u2019t be skipped.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73704 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-interstitial-ads.png\" alt=\"mobile interstitial ad\" width=\"614\" height=\"360\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-interstitial-ads.png 614w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-interstitial-ads-600x352.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-interstitial-ads-150x88.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-interstitial-ads-20x11.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-interstitial-ads-30x17.png 30w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Mobile native ads\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Unlike other types of ads, native ads are meant to blend in with the content of a page or app. This type of mobile advertisements look and feel similar to the content, and for this reason, they have a higher CTR.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73702 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-native-ads.png\" alt=\"native ads in mobile\" width=\"359\" height=\"598\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-native-ads.png 359w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-native-ads-90x150.png 90w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">5. Mobile rich media ads\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rich media ads include multimedia interactive elements and are designed to grab the users\u2019 attention and encourage them to take action. Multimedia elements can be video, audio elements, or moving text. These ads are appealing, engaging and create a memorable brand experience.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73705 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-rich-media-ads.png\" alt=\"mobile reach media ads\" width=\"700\" height=\"425\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-rich-media-ads.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-rich-media-ads-600x364.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-rich-media-ads-150x91.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-rich-media-ads-20x11.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-rich-media-ads-30x17.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dribbble.com\/shots\/5504227-Sriboga-EasyMix-Interactive-Rich-Media-Ad\/attachments\/10905193?mode=media\"><span style=\"font-weight: 400;\">Image source<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Rich media ads can take many forms, such as banner ads, expanding ads, interstitial ads, lightbox ads, and push-down ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to Google, <\/span><a href=\"https:\/\/support.google.com\/richmedia\/answer\/2417545?hl=en\"><span style=\"font-weight: 400;\">rich media ads have a number of advantages<\/span><\/a><span style=\"font-weight: 400;\"> over standard static display ads<\/span><span style=\"font-weight: 400;\">. They:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer an engaging experience that leads to a higher interaction rate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have increased conversions, click-through, and view rates;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide better results overall compared to other types of ads.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/design?animated=true&amp;categoryId=0&amp;designTypeId=19&amp;source=dashboard-search&amp;internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73713 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads.png\" alt=\"create mobile ads\" width=\"1600\" height=\"400\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-600x150.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-1024x256.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-150x38.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-1536x384.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">6. In-app ads\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are over <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/app-statistics\/\"><span style=\"font-weight: 400;\">7 million apps available<\/span><\/a><span style=\"font-weight: 400;\"> today on both iOS and Android platforms<\/span><span style=\"font-weight: 400;\">, from weather to banking, news, music, or games.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Considering that most people spend the majority of time using mobile apps, you may want to include mobile apps advertising in your strategy, to reach people where they are.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73706 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/in-app-mobile-ads.png\" alt=\"mobile in-app ads\" width=\"614\" height=\"360\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/in-app-mobile-ads.png 614w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/in-app-mobile-ads-600x352.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/in-app-mobile-ads-150x88.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/in-app-mobile-ads-20x11.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/in-app-mobile-ads-30x17.png 30w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to Publift,\u00a0<a href=\"https:\/\/www.publift.com\/blog\/in-app-advertising-statistics\"><span style=\"font-weight: 400;\">in-app ads have a higher CTR <\/span><\/a><span style=\"font-weight: 400;\">(0.56% versus 0.23% for mobile web ads) and a higher conversion rate (3x times more conversions than mobile web ads).\u00a0<\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. AR ads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Augmented reality ads<\/span> <span style=\"font-weight: 400;\">offer an immersive experience where the physical and the virtual world blend together. Brands can use AR ads to enable mobile users to interact with or test out their products.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">AR ads have seen massive growth in the past years and advertisers continue to adopt them to create engaging campaigns. It\u2019s now easier than ever to produce these ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/2666931346707691?id=1633489293397055\"><span style=\"font-weight: 400;\">Facebook supports advertisers to create and launch AR ads<\/span><\/a><span style=\"font-weight: 400;\"> by providing a list of augmented reality producer partners.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As you can imagine, AR ads have a lot of advantages. They\u2019re highly entertaining, engaging, and memorable. AR ads allow consumers to connect with their favorite brands on a deeper level. And most importantly, these ads have the potential to boost sales.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here\u2019s an example of an AR campaign for McQueen Gin. The brand wanted to offer customers a memorable experience for the launch of their new labels. In order for the customers to have this AR experience, they had to download the McQueen app, scan the label on the bottle and watch the bottle come to life through an incredible animation that told the story of the gin\u2019s flavor.\u00a0<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/r_mPgbaFqaQ?t=60s\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">E. How to Build a Powerful Mobile Advertising Strategy\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Set your objectives\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Whether you aim to increase sales or want to get people to sign up for an online event, you need to set your objective clearly.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Setting your objective will help you to further determine your target audience, craft your message and design your ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Depending on your goal you will know which channels to choose to reach your target.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, you\u2019re a fashion brand, you also have an app and you want to increase the app installs. You may want to reach people who are regularly searching for clothing items online and offer a discount when they shop through your app.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Understand your target audience and their mobile behavior<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Take your time and really get to know your audience before starting to work on your strategy. This is a crucial step for the effectiveness of your advertising campaign. Basic demographics about your audience such as where they live, age, gender, employment status, income, etc, are very important.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Then, use this data to create laser-focused targeted ads. Most ad networks allow you to refine targeting options based on audience interests, habits, how they interacted with your business in the past, and more. These groups of people are technically called audience segments, and you can choose to target specific segments.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For example, the <\/span><span style=\"font-weight: 400;\">Google Ads network allows you to <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497941?hl=en\"><span style=\"font-weight: 400;\">use various audience segments<\/span><\/a><span style=\"font-weight: 400;\"> so you can have more chances of reaching people interested in your business:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>affinity segments, <\/b><span style=\"font-weight: 400;\">you can reach users based on what they\u2019re passionate about, their habits, and interests;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>custom segments<\/b><span style=\"font-weight: 400;\">, you can reach people by entering relevant keywords, URLs, and apps;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>detailed demographics<\/b><span style=\"font-weight: 400;\">, you can reach people based on important life events;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>your data segments<\/b><span style=\"font-weight: 400;\">, you can reach users that have previously interacted with your business, and have visited your website or app;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With <\/span><b>customer match<\/b><span style=\"font-weight: 400;\">, you can reach your existing customers and other contacts whose data is stored in your CRM. For example, you may have organized a webinar and stored all participants&#8217; emails. Next time you run a campaign, you can target these people as well, provided they have allowed permission to your company to use their data\u00a0<\/span><span style=\"font-weight: 400;\">for marketing purposes.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Create engaging and visually appealing ads<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Not just any ads. Design the best ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here are some best practices for creating high-converting mobile ads:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use animated ads if possible. They have more chances to draw attention than static ads;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your ads within your brand\u2019s guidelines. Use brand colors, fonts, and logo;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a strong call to action;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose powerful words that drive action. Use a legible font so your ad copy will be easily read and understood.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. Optimize for different platforms<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For display ads, you need to check the specifications for each ad network. For example, Instagram prefers square and portrait-size images, so if you use the same display ad you used for other networks, you risk getting your image cut and losing clicks.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The same applies to video ads. <a href=\"https:\/\/www.facebook.com\/business\/m\/one-sheeters\/video-requirements\">Each ad network has its own video specifications<\/a><\/span><span style=\"font-weight: 400;\">, so you must be careful not to use the same video for all placements. That\u2019s why it\u2019s better to create individual ads for each network than to risk compromising your campaign and brand reputation.\u00a0<\/span><\/p>\n<div style=\"width: 700px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-73674-1\" width=\"700\" height=\"700\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/high-converting-mobile-ads.mp4?_=1\" \/><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/high-converting-mobile-ads.mp4\">https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/high-converting-mobile-ads.mp4<\/a><\/video><\/div>\n<h3><span style=\"font-weight: 400;\">5. Create dedicated landing pages<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Don\u2019t lose your enthusiasm just yet! You still have one important step ahead: creating a landing page that actually converts.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A landing page is a page on your website where users will land after they click on your ad. It is the final step in a user\u2019s journey, and it is decisive. This is the place where a visitor can become a customer.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We often hear about high-converting landing pages, but what are the elements of a landing page that can turn a visitor into a buyer\/subscriber?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73729 size-full aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/The-elements-of-a-landing-page-smartphone-2.png\" alt=\"what is a high-converting landing page\" width=\"700\" height=\"1089\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/The-elements-of-a-landing-page-smartphone-2.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/The-elements-of-a-landing-page-smartphone-2-386x600.png 386w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/The-elements-of-a-landing-page-smartphone-2-658x1024.png 658w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/The-elements-of-a-landing-page-smartphone-2-96x150.png 96w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The elements of a high-converting landing page:<\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A catchy headline\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compelling subheadings and texts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An offer that stands out<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-quality pictures and illustrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strong call to action and a visible button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live chat or contact details<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">F. How to Measure &amp; Optimize Mobile Advertising Performance<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tracking and analyzing your mobile ads campaign is key. Understanding the user journey (where they stumble, stop, or convert) is vital for building effective campaigns.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here are some of the most important metrics you should consider when analyzing the performance of your ads:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73698\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-performance-metrics.png\" alt=\"mobile advertising metrics\" width=\"700\" height=\"400\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-performance-metrics.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-performance-metrics-600x343.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-performance-metrics-150x86.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-performance-metrics-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-performance-metrics-30x17.png 30w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">1. Conversion rate\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The<\/span><span style=\"font-weight: 400;\"> conversion rate tells you the percentage of users who have converted out of the total number of people who visited your website. A high conversion rate indicates that your advertising campaign was successful. Conversion rates depend on a number of factors like landing page design, ad design, effective deployment of a campaign, and audience targeting.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A low conversion rate can indicate that:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your offer is not good enough;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your ads are not getting attention;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your landing page design is not directing the visitors to complete the goal you set.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">But however bad your conversion rate may be, there are some things you can do to improve it:\u00a0<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Change your offer.<\/b><span style=\"font-weight: 400;\"> You can provide something more useful (like an ebook), offer a more significant discount, or advertise your best products.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rethink your ads and campaign.<\/b><span style=\"font-weight: 400;\"> Redesign your ads using high-quality pictures, make sure to include your product, and use a strong call to action. Next, understand your audience and use targeting settings to make sure your ads are being shown to the right people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Redesign your landing page for conversions<\/b><span style=\"font-weight: 400;\">. Use high-quality images, write a catchy headline, and a strong call to action, and make sure to add contact details.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. CPA (cost per action)\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This refers to<\/span> <span style=\"font-weight: 400;\">the cost you need to pay to get a conversion (a specific action, whatever that may be). CPA is higher than CPC (Cost per Click), because only a part of these people, out of the total number of people who clicked an ad, will perform an action (buy\/install\/sign up). <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. CPC (cost-per-click)\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This refers to the cost you pay when a user clicks on your ad. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. CTI (click to install)\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This measures the number of users who have clicked your ad and installed your app. The CTI formula is: total number of clicks divided by the number of installs.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. CPI (cost per install)\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can choose to pay only when a user installs your app and thus make important savings. And actually, many marketers do make this choice, as CPI is one of the most used metrics in marketing because it\u2019s an accurate measurement of the effectiveness of your campaign.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Retention rate<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This one tells you about the percentage of people who continue to use your product\/service over a period of time.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Look at the retention rate to understand many important things. For example, it can tell you how loyal your customers are, how satisfied they are with their shopping experience, and whether you have a solid, sustainable base of clients to keep your business going.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. LTV (lifetime value)\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">m<\/span><span style=\"font-weight: 400;\">easures the total amount of money a customer is expected to spend on your products\/services during the period of an average business relationship. This metric helps you understand and make decisions about how much money you should invest in attracting new customers and retaining the customer base you have.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Average time spent on page\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This metric is important because it tells you if people are interested in what you\u2019re advertising or leave instantly because it\u2019s not what they expected. If the time spent on a page is extremely low, you need to work on your landing page design and content.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can check this metric in your Google Analytics account and take action to optimize your campaign pages accordingly.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. ROAS (return on ad spend)\u00a0\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">ROAS tells you how profitable your advertising campaign was. To understand it more clearly, ROAS measures the return you get for every dollar you spend on ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For every marketer, ROAS should be the main metric in mind. Because, at the end of the day, profitability is what matters. You need to make sure that your advertising investments paid off.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">G. The Challenges Of Mobile Advertising\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">More privacy &amp; security for the users<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The online world is evolving towards a <\/span><b>data privacy era<\/b><span style=\"font-weight: 400;\">. A <\/span><a href=\"https:\/\/ddma.nl\/kennisbank\/global-privacy-monitor-2022-consumers-more-data-conscious-privacy-concerns-decline\/#:~:text=The%20Global%20Privacy%20Monitor%202022,in%20sharing%20their%20personal%20data.\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> run by the Global Privacy Monitor with respondents from 16 countries found that consumers are now more aware of their rights in sharing their data than ever before. However, people are less concerned about privacy than in the past and have grown to see data sharing as an essential part of today\u2019s society. In other words, they are willing to allow access to their data as long as the process is transparent.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/marketing-strategies\/video\/patterns-and-relevancy-connecting-with-customers-in-a-cookieless-world\/\"><span style=\"font-weight: 400;\">Google\u2019s transition to a cookieless browser<\/span><\/a><span style=\"font-weight: 400;\"> (2024) and Apple\u2019s <\/span><a href=\"https:\/\/www.appsflyer.com\/glossary\/app-tracking-transparency\/\"><span style=\"font-weight: 400;\">ATT framework<\/span><\/a><span style=\"font-weight: 400;\">, constant measures are taken to make the online a more secure place.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The challenge that now arises for marketers is to find new ways to deliver personalized ads with less data. Remarketing (based on third-party cookies) will also become almost obsolete within a couple of years.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">So, what can we do? Alternative solutions can include first-party data gathering using the <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/marketing-strategies\/automation\/doubleclick\/\"><span style=\"font-weight: 400;\">Google Marketing Platform<\/span><\/a><span style=\"font-weight: 400;\">, machine learning through the Google Cloud Platform, <\/span><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/\"><span style=\"font-weight: 400;\">SKAdNetwork<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/clearcode.cc\/blog\/data-clean-room\/#:~:text=A%20data%20clean%20room%20is,in%20a%20privacy%2Dfriendly%20way.\"><span style=\"font-weight: 400;\">Data Clean Rooms<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.marketingevolution.com\/knowledge-center\/the-role-of-predictive-analytics-in-data-driven-marketing\"><span style=\"font-weight: 400;\">predictive analytics<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understanding the impact of ad fraud\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Online advertising is an industry of hundreds of billions annually. In parallel with the development of online advertising, online fraud managed to grow and flourish into multiple deceiving practices in order to steal a small share of the online advertising budgets. According to <\/span><span style=\"font-weight: 400;\">eMarketer<\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.insiderintelligence.com\/content\/digital-ad-fraud-2019\">ad fraud varies between $6.5 billion to $19 billion annually<\/a>.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The most common forms of ad fraud on mobile are ad stacking, attribution fraud, malicious bots, click farms, click fraud, click flooding, click hijacking, click injection, click redirection, CPA fraud, and many others.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To protect your wallet from these pirates of the online world, you need to use fraud blockers, meaning fraud protection software that improves advertising performance by automatically blocking ad traffic from bots, click farms, and other malicious sources.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The use of ad blockers\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It\u2019s a fact, and we have to face it: ad blockers are not going away. But there are many approaches we can take to thread our way through ad blockers.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">First, we need to understand our audience and see if they could be using ad blockers. This <\/span><span style=\"font-weight: 400;\">study<\/span><span style=\"font-weight: 400;\"> on ad blocker usage found that <a href=\"http:\/\/downloads.pagefair.com\/reports\/adblocking_goes_mainstream_2014_report.pdf\">people who use ad blockers are more tech-savvy<\/a>. Also, Millennials seem to use them more than other generations, while the distribution between genders revealed that more men have ad blockers installed than women. So, you really need to understand who your audience is and see if you can reach them via a mobile advertisement.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It\u2019s also equally important to choose your ad networks carefully. For example, the Google Display Network was engineered to measure true viewability for display ads, meaning the network only reports the number of humans who have seen the ads.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Fortunately, many networks have put effort into offering a positive experience to both users as well as to advertisers. This means that they allow advertisers to have some ads shown even to users with ad blockers installed on their browsers, but in a non-invasive form. Facebook\u2019s native advertising and LinkedIn\u2019s sponsored updates are other examples of how these networks are helping advertisers make their ads seen.\u00a0\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">H. Keep Up With the Mobile Advertising Trends\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Mobile shopping is the new normal<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">There\u2019s one positive impact that the COVID-19 pandemic had on the world and that is the development of the e-commerce industry. Due to restrictions, many people discovered how easy shopping can be from the comfort of their sofa.<\/span>\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The pandemic, along with the use of many new features in mobile search (like voice search and visual search) and the use of shoppable posts on social media, led to <\/span><a href=\"https:\/\/financesonline.com\/mobile-marketing-software-trends\/\"><span style=\"font-weight: 400;\">a surge in mobile shopping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">There are a few particular industries that have seen massive boosts in sales: restaurants (54% increase), beauty (40%), and electronics (36%). Naturally, the development of e-commerce led to a boost in mobile advertising spending and the implementation of promotions, discounts, and coupon ads. This trend will continue to grow and develop new and surprising forms in the next years.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/design?animated=true&amp;categoryId=0&amp;designTypeId=19&amp;source=dashboard-search&amp;internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73713 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads.png\" alt=\"create mobile ads\" width=\"1600\" height=\"400\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-600x150.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-1024x256.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-150x38.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/mobile-advertising-create-mobile-ads-1536x384.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Short-form video content will be king on mobile\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Hubspot<\/span><span style=\"font-weight: 400;\">\u00a0found that <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report\">short-form video is currently the most popular and efficient<\/a> form of social media content. Short-form video refers to videos that are not longer than 60 seconds and we see them every day on the most popular social media networks out there. You may be familiar with TikTok videos, Instagram Reels, and YouTube shorts.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to Hubspot, short-form video is Gen Z and Millenials\u2019 preferred format to learn about new products. They\u2019re easily digestible, funny, and trendy. No wonder the young generation likes them!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Visual search is the future of search<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Visual search has the potential to impact mobile marketing big time. Here are some <\/span><span style=\"font-weight: 400;\">incredible <a href=\"https:\/\/www.invespcro.com\/blog\/the-state-of-visual-search\/\">statistics that prove visual search is the future of search<\/a><\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">36% of consumers use visual search when they shop online;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a050% of online users say visual information is more important than text when they search for information;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google image search result box is now showing up for one-third of all search queries;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% of all queries are image-based searches;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% of US internet users regularly or always search visual content before making a purchase;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">What does this mean for brands? Well, it means that you need to get your website optimized for visual search.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This is one of the main mobile advertising trends, and we\u2019d better get ready for the transition.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Shoppable posts: one click away from the shopping cart<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Shoppable posts<\/span> <span style=\"font-weight: 400;\">allow social media users to access your website and shopping cart instantly. Having shoppable posts running on social media platforms is no longer an option, but the new normal.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><span style=\"font-weight: 400;\"> \u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-73674 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/mobile-advertising-guide\/shoppable-posts-1\/'><img width=\"359\" height=\"562\" src=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-1.png\" class=\"attachment-medium size-medium\" alt=\"types of mobile ads\" decoding=\"async\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-1.png 359w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-1-96x150.png 96w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/mobile-advertising-guide\/shoppable-posts-2\/'><img width=\"359\" height=\"562\" src=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-2.png\" class=\"attachment-medium size-medium\" alt=\"types of mobile ads\" decoding=\"async\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-2.png 359w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-2-96x150.png 96w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/mobile-advertising-guide\/shoppable-posts-3\/'><img width=\"359\" height=\"562\" src=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-3.png\" class=\"attachment-medium size-medium\" alt=\"types of mobile ads\" decoding=\"async\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-3.png 359w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2023\/02\/shoppable-posts-3-96x150.png 96w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3><span style=\"font-weight: 400;\">AR ads will help strengthen the customer-brand relationship<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">AR ads will help brands stand out from the crowd and create memorable experiences. Augmented reality has seen an enthusiastic adoption by top brands as a way to catch the customers&#8217; eye and create deeper relationships with them.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">What we\u2019ve seen so far is just the beginning of AR in online advertising, and predictions are that AR will be the next big thing in mobile advertising.\u00a0<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Time to Launch Your Mobile Advertising Campaign<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">I hope this guide to mobile advertising has equipped you with all the knowledge you need to set up and launch a mobile advertising campaign. Also, I hope that you\u2019ll find mobile advertising less complicated and intimidating than ten minutes ago when you landed on this page.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This in-depth article is meant to guide you and give you all the instruments you need to advertise your brand online, as well as the courage to navigate this constantly evolving industry.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Did you know that, on average, people spend 5 hours a day on their phones, mostly in apps? That is one-third of waking hours!\u00a0 Considering that mobile traffic now accounts for 59.16% of the global online traffic, mobile ads should be a key part of any marketing strategy.\u00a0 Here are<\/p>\n","protected":false},"author":181,"featured_media":73679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3985],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/73674"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=73674"}],"version-history":[{"count":53,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/73674\/revisions"}],"predecessor-version":[{"id":81904,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/73674\/revisions\/81904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/73679"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=73674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=73674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=73674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}