{"id":72899,"date":"2022-10-11T15:23:26","date_gmt":"2022-10-11T12:23:26","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=72899"},"modified":"2023-07-24T14:15:24","modified_gmt":"2023-07-24T11:15:24","slug":"short-form-video-ads-case-study","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/short-form-video-ads-case-study\/","title":{"rendered":"Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There have been so many updates in the digital advertising space in the last few years. And 2022 is no different. We all know it, feel it, and live it. The good thing is we love updates, especially when they can help us improve the way we communicate with our audience and create better experiences for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since short-form videos have gained so much popularity in the last few years, we decided to conduct an experiment to see <\/span><b>what is the best advertising platform for short-form vertical video ads<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we&#8217;re sharing all of our findings with you.<\/span><\/p>\n<hr \/>\n<p>To get the full details of our case study, download the PDF:<br \/>\n[activecampaign form=237 css=1]<\/p>\n<p><b>1. <a href=\"#a\">Short-form video ad campaigns setup<\/a><\/b><\/p>\n<p><b style=\"font-size: 1.21429rem;\">2. <a href=\"#b\">The short-form video ad creative<\/a><\/b><\/p>\n<p><b>3. <a href=\"#c\">The short-form video campaign results<\/a><\/b><\/p>\n<p><b>4. <a href=\"#d\">Key takeaways<\/a><\/b><\/p>\n<p><b>5. <a href=\"#e\">Conclusion<\/a><\/b><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OEbtBMDN96E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">To run the experiment, we tested the same ad creative on all the platforms that allow running vertical video ads: TikTok, Instagram Reels, YouTube Shorts, and Pinterest Idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wanted to see <\/span><b>which of these four platforms would help us bring more traffic to our website when using a short-form video ad format<\/b><span style=\"font-weight: 400;\">. We also paid attention to the traffic quality, which should be your focus as well if your objective is bringing traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven&#8217;t been experimenting with short-form <a href=\"https:\/\/www.creatopy.com\/blog\/video-advertising-guide\/\">video advertising<\/a> just yet, this case study may come in handy. We&#8217;ll share a lot of learnings, so you can decide if running short-form video ads on any of these platforms can be a good fit for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before starting the experiment, we agreed on two main hypotheses:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube Shorts ads bring the most traffic to our website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinterest Idea ads bring the most qualitative traffic to our website.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Everyone on the team was looking forward to seeing the results even before the campaigns started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These were some of the most common questions that popped into our minds:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would the addition of Pinterest and YouTube Shorts beat TikTok&#8217;s and Instagram Reels&#8217; rivalry when it comes to short-form vertical videos?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will the first two platforms fight for supremacy with the other two?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And perhaps the most important question: What is the best platform for promoting short-form videos?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s find out. But not before telling you a little bit about our campaign setup so you can understand the whole picture of the experiment.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"a\"><\/a>1. Short-Form Video Ad Campaigns Setup<\/span><\/h2>\n<p><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-72958 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup.png\" alt=\"short-form video ads campaign setup\" width=\"1600\" height=\"900\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-600x338.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-1024x576.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-150x84.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-1536x864.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-400x225.png 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-800x450.png 800w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-1200x675.png 1200w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/campaign-setup-30x17.png 30w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We allocated $3,000 for the experiment, which ran for 15 days, from August 16 to August 30, 2022. The budget was equally split between the four platforms, each having a total of $750, which was set at $50\/day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All four campaigns targeted:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same <\/span><b>ad<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">vertical video<\/span> <span style=\"font-weight: 400;\">(20 seconds long, 1080&#215;1920 px);\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same <\/span><b>two locations<\/b><span style=\"font-weight: 400;\">: US and Canada;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same <\/span><b>age group<\/b><span style=\"font-weight: 400;\">: 25-54 years;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same <\/span><b>language<\/b><span style=\"font-weight: 400;\">: English;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same<\/span><b> device<\/b><span style=\"font-weight: 400;\">: mobile (Android)*;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same <\/span><b>audience<\/b><span style=\"font-weight: 400;\">: graphic designers**;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same <\/span><b>landing page<\/b><span style=\"font-weight: 400;\">***.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We wanted to see which of these four platforms has better potential to bring more qualitative traffic to our website when using the short-form video ad format.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">*we detailed in the PDF why we targeted only Android<br \/>\n<b><\/b><\/span><\/i><\/span><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">**interest-based targeting (to be detailed below)<br \/>\n<\/span><\/i><\/span><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">***LP: <\/span><\/i><a href=\"https:\/\/www.creatopy.com\/campaign\/scroll-stopping-ads\/\"><i><span style=\"font-weight: 400;\">https:\/\/www.creatopy.com\/campaign\/scroll-stopping-ads<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\/<\/span><\/i><\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"b\"><\/a>2. The Short-Form Video Ad Creative<\/span><\/h2>\n<p><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/creative.png\"><img decoding=\"async\" class=\"aligncenter wp-image-72959 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/creative.png\" alt=\"short-form video ad creative\" width=\"1600\" height=\"900\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-600x338.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-1024x576.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-150x84.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-1536x864.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-400x225.png 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-800x450.png 800w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-1200x675.png 1200w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/creative-30x17.png 30w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Before anything, let us introduce you a little bit to Creatopy, our product, which was promoted in the ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatopy is a platform that helps businesses <a href=\"https:\/\/www.creatopy.com\/features\/automation\/\">automate and scale the ad design process<\/a>. On the one hand, designers can easily craft ad creatives and make over 50 size variations of a single asset at once. On the other hand, marketers have the freedom to test concepts to understand what type of ads bring the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our campaign targeted designers and emphasized <a href=\"https:\/\/www.creatopy.com\/product\/creative-production\/\">how easy it is to make an ad using Creatopy<\/a>. To do that, we decided to compare the time it takes to perform two different activities: making a coffee and <a href=\"https:\/\/www.creatopy.com\/create\/video-ads\/\">creating a video ad<\/a> in Creatopy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We split the screen in half. On the top, we had the designer, and on the bottom half, we illustrated the coffee-making process. As you would&#8217;ve guessed, designing the ad took less than making a coffee because, truly, creating ads using our platform is that simple. We also added some extra fun layers to our ad: a sports commentary voiceover, a stadium chant sound effect, and a timer bar to make the whole scenario more captivating.<\/span><\/p>\n<p><iframe title=\"Designing a Banner Ad vs Making a Coffee\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/zdYKvS0mYK8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">With this creative, we wanted to have a video that somehow suited all the four <a href=\"https:\/\/www.creatopy.com\/blog\/social-media-advertising-guide\/\">social media advertising<\/a> platforms we used for the case study. The ad had to be generic to emphasize our product&#8217;s main capabilities and to look good in a vertical environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But did we achieve to create a short video that looks native on TikTok, Instagram Reels, YouTube Shorts, and Pinterest at the same time? Partially. First of all, that&#8217;s close to impossible. Each platform has its own particularities, and the content style looks different. For example, TikTok is full of spontaneous and engaging videos. Instagram Reels is filled with fast and aesthetic edits along with recycled TikTok content. Pinterest Idea is more about tutorials and DIY, while YouTube Shorts keeps the YouTube video styles but converted in a vertical format. Did this aspect influence the results of our experiment? For sure. But the different results between platforms really say a lot, and we definitely made a clear point with this one.\u00a0\u00a0<\/span><\/p>\n<p>By the way, we wrote an article about <a href=\"https:\/\/www.creatopy.com\/blog\/the-power-of-ad-creatives\/\">the power of ad creatives<\/a>, so check it out if you want to learn more about our process for this case study.<\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"c\"><\/a>3. The Short-Form Video Campaign Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now, let&#8217;s get to the results.<\/span><\/p>\n<table style=\"border-style: solid;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><b>Variables<\/b><\/td>\n<td style=\"text-align: center; border-style: solid;\"><b>YouTube Shorts Ad<\/b><\/td>\n<td style=\"text-align: center; border-style: solid;\"><b>TikTok Ad<\/b><\/td>\n<td style=\"text-align: center; border-style: solid;\"><b>Instagram Reels Ad<\/b><\/td>\n<td style=\"text-align: center; border-style: solid;\"><b>Pinterest Idea Ad<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Users who arrived on the landing page*<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">366<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">165<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">44<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">5<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Sessions<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">442<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">166<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">51<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">5<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Engaged sessions**<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">99<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">26<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">21<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">1<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Engagement rate***<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">22.39%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">15.66%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">41.17%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">20%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Impressions<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">56,810<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">155,398<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">46,831<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">91,397<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">CTR<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">0.64%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">0.10%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">0.09%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">0.005%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">CPC<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$1.49<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$1.59<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$12.01<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$2.01<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">CPM<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$13.50<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$4.74<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$16.67<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$7.15<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Video views<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">172,318<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">143,215<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">46,620<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">23,308<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Total video played at 100%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">12,786<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">1,179<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">920<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">4,699<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Video completion rate****<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">7.42%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">0.82%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">1.97%<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">20.16%<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">Ad spend<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$766.78<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$736.84<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$780.57<\/span><\/td>\n<td style=\"text-align: center; border-style: solid;\"><span style=\"font-weight: 400;\">$653.52<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">* According to Google Analytics data<br \/>\n<\/span><\/i><\/span><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">** The number of sessions longer than 10 seconds<br \/>\n<\/span><\/i><\/span><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">*** (the number of engaged sessions divided by the total number of sessions) x 100<br \/>\n<\/span><\/i><\/span><span style=\"font-size: 12pt;\"><i><span style=\"font-weight: 400;\">**** (the number of total plays at 100% divided by video views) x 100<\/span><\/i><\/span><\/p>\n<p><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads.png\"><img decoding=\"async\" class=\"aligncenter wp-image-72960 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads.png\" alt=\"YouTube Shorts ad\" width=\"1600\" height=\"900\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-600x338.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-1024x576.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-150x84.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-1536x864.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-400x225.png 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-800x450.png 800w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-1200x675.png 1200w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/YouTube-short-form-video-ads-30x17.png 30w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Other interesting findings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that we are clear about the winners and what that means, we should look over the other metrics from the table above. They are definitely very interesting to analyze, even if they do not count toward the traffic objective of the campaigns. Therefore, they do not add bonus points to the winners or can influence the top by any means.<\/span><\/p>\n<p>Download the PDF with the full case study and read all our findings:<\/p>\n<div class=\"_form_237\"><\/div>\n<p><script src=\"https:\/\/creatopy.activehosted.com\/f\/embed.php?id=237\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<h3>1. The video completion rate<\/h3>\n<p><span style=\"font-weight: 400;\">The Pinterest Idea ad has a video completion rate of 20.16%, more than double compared to the YouTube Shorts ad, which is in second place, with a completion rate of 7.42%. Both are pretty far away from the third and fourth places. The Instagram Reels ad has a completion rate of 1.97%, and the TikTok ad only 0.82%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shows that users on platforms like Pinterest or YouTube Shorts are more likely to consume longer videos. Also, it may be a sign that users come to these platforms to educate themselves and are already in the mindset of consuming longer content. In contrast, <a href=\"https:\/\/www.thedrum.com\/news\/2021\/11\/17\/time-well-spent-tiktok-ushers-new-era-entertainment\" target=\"_blank\" rel=\"noopener\">users may seek pure entertainment on platforms like TikTok<\/a> or Instagram Reels. They come here for fun, and they will skip anything that disrupts their scrolling and doesn&#8217;t entertain them from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we&#8217;re not saying that educational content cannot find its place on these platforms (because there&#8217;s obviously lots of it). Still, it&#8217;s important to catch users&#8217; attention in an entertaining way, specific to the platforms, to make them stop scrolling and watch your video until the end. So the key is to educate in a fun way.<\/span><\/p>\n<h3>2. The CPM<\/h3>\n<p><span style=\"font-weight: 400;\">The lowest CPM was on TikTok at $4.74. The highest was on Instagram Reels at $16.67, followed by YouTube Shorts at $13.50, and the third place was Pinterest Idea at $7.15.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high CPM indicates that your campaign may have room for improvement. And in this specific case, we know that there could have been some improvements at the audience level for the three platforms with higher CPMs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, on Instagram, we could have targeted users by job titles, as we usually do when targeting graphic designers. <a href=\"https:\/\/www.creatopy.com\/create\/social-media-ads\/youtube\/\">Advertising on YouTube<\/a>, we could have targeted some custom audiences. Or on Pinterest, we could have targeted after keywords as well, not just by interests. All of these things would have helped us be more specific in our targeting, thus decreasing the CPMs on our ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we took the risk knowing that the CPMs could be higher than usual. That&#8217;s because we wanted similar (if not identical) setups on all four platforms,\u00a0 and we knew that we could not be that specific about our target audience on TikTok like on the other three platforms. <\/span><\/p>\n<h3>3. The impressions<\/h3>\n<p><span style=\"font-weight: 400;\">The TikTok ad had the highest number of impressions and the only one that managed to surpass 100k, reaching 155,398. The Pinterest Idea ad was in second place with 91,397. The YouTube Shorts ad is in third place, with 56,810 impressions, while the Instagram Reels ad has the lowest reach at 46,831.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a logical explanation for this, as well. As you can see above, the CPM is the cheapest on TikTok, followed by Pinterest. These two platforms also have the highest impressions out of the four.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same happened for the other two platforms. The Instagram Reels ad has the most expensive CPM; thus, it has the lowest number of impressions. The YouTube Shorts ad has the second most costly CPM, so it has slightly more impressions than the Instagram Reels ad but less than the TikTok and Pinterest Idea ads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"d\"><\/a>4. Key Takeaways<\/span><\/h2>\n<p><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72961 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways.png\" alt=\"short-form video advertising experiment key takeaways\" width=\"1600\" height=\"481\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways-600x180.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways-1024x308.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways-150x45.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/key-takeaways-1536x462.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Because we experimented with several platforms for this case study, it was interesting to see the different results we achieved when using the same budget. Here are the main things that you should keep in mind.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.1. Targeting capabilities have an impact on your ad campaign&#8217;s performance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok has many limitations when it comes to targeting audiences, targeting countries, when choosing an objective, and even when choosing the budget you can spend per day, as you cannot spend under $50\/day\/campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this, it brought more users to our website than Instagram and Pinterest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But a good advertiser knows that not anything can be taken for granted. A good advertiser will have questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These were some of the questions that popped into our mind:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would the results have been different if we fully used the targeting capabilities the other three platforms offer? What&#8217;s more is that even with restricted targeting given by the context, YouTube Shorts is the winner for the most traffic brought to our website, while the other three platforms managed to bring more qualitative traffic than TikTok.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Would we have had better results if we could do better targeting and didn&#8217;t encounter any limitations? Probably. All these factors should be taken into account when choosing an advertising platform. You have to see the bigger picture.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4.2. Pinterest can be an excellent platform for brand awareness\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Pinterest Idea ad didn&#8217;t work as expected <\/span><span style=\"font-weight: 400;\">regarding the amount of traffic<\/span><span style=\"font-weight: 400;\">. Not for us, at least. We encourage you to test for yourself and come up with your own findings because chances are you&#8217;ll have different results. Pinterest is one of the platforms we advertise on, and we are happy with the quality of the traffic brought from here. That&#8217;s why we even put all our trust in it and bet that it will bring the most qualitative traffic. Pinterest Idea ads may be a better option for awareness or video views goals since they did a pretty good job on that side. But that wasn&#8217;t our goal this time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Pinterest<\/span><span style=\"font-weight: 400;\">, &#8220;on average, <a href=\"https:\/\/newsroom.pinterest.com\/en-gb\/post\/introducing-new-ways-for-advertisers-and-creators-to-inspire-with-idea-ads\" target=\"_blank\" rel=\"noopener\">campaigns that feature Idea ads see 56% higher brand awareness<\/a>&#8220;. Moreover, &#8220;on average, users who saw Idea ads were 59% more likely to recall that brand.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, <\/span><span style=\"font-weight: 400;\">our findings favor these stats because the Pinterest Idea ad had a video completion rate of 20.16%, making it the highest completion rate out of all the four platforms, more than double compared to the YouTube Shorts ad, which is in second place.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.3. Instagram Reels can help you get in front of potential customers<\/span><\/h3>\n<p><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/instagram.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72962 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/instagram.png\" alt=\"Instagram reels ad\" width=\"900\" height=\"900\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/instagram.png 900w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/instagram-600x600.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/instagram-150x150.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/instagram-180x180.png 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/instagram-400x400.png 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/instagram-18x18.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Instagram Reels ad brought the most qualitative traffic to our website. On the other hand, it didn&#8217;t bring too many users compared to the YouTube Shorts or TikTok ad. One explanation can be the fact that the traffic was much more expensive on this platform. But those who arrived on the landing page were definitely curious about what we do. The Instagram Reels ad did a good job showing the ad to those most interested in our offer. If you are looking for a platform to help you bring high-quality visitors to your site, Instagram Reels may be a good option for you to test.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.4. YouTube Shorts ads can bring you lots of traffic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There was a lot of buzz right when YouTube Shorts was released. Is it needed? Will it move the needle? Apparently, it would. Or, at least, it did for us. The YouTube Shorts format didn&#8217;t disappoint. The ad managed to bring the most traffic to our website, being the detached winner of our case study. Also, we cannot complain about the quality of the traffic either, despite not being the highest out of the four platforms.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.5. The ad and the landing page must go hand in hand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There must be a strong correlation between your landing page and your ad because it positively impacts the engagement rate. In our case, the ad talked about how efficient it is to create banner ads in Creatopy and compared this process with the time it takes to make a coffee. The landing page revolves around the same topic, efficiency. We can find many efficiency-related terms here, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create scroll-stopping ads <\/span><b><i>effortlessly<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enjoy limitless creativity while <\/span><b><i>saving time<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animate your designs <\/span><b><i>with ease<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resize your ads <\/span><b><i>instantly<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The same is true for the design itself, not just for the ad copy. The banner that appears in the video can also be found on the landing page for almost every module.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the user sees something in the ad, they unconsciously expect to find the same element on the landing page. Otherwise, the user flow is disrupted, and they will feel confused. They might end up exiting the page, and there&#8217;s the possibility that they won&#8217;t be able to associate your brand with something specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When working on your ad campaign, it&#8217;s also important not to overlook the creation of the landing page. In the end, your goal is to have an ad and a landing page that complement one another visually and messaging-wise, and are tied together by a thread of <a href=\"https:\/\/www.creatopy.com\/features\/brand-alignment\/\">brand alignment<\/a>. That way, you&#8217;ll have much better chances of converting visitors. And even if they don&#8217;t convert right now, at least they will retain and understand your message with ease.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.6. Get to know the platform before running ads on it<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To create ads that look native, you need to take a step back and see what type of content performs best on each platform. For example, TikTok is all about spontaneous, non-exclusive content. The videos posted here should look like they were created without too much effort but still be engaging and interesting. The edits are pretty basic, like simple cuts and text overlays, but the videos usually have multiple fast, incredibly dynamic scenes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the Pinterest Idea is all about providing inspiration. The multi-card format is designed to showcase ideas in action. Pinners can make tutorials or product showcases using a step-by-step format, where each step is presented on a different slide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Reels are short-form videos that can look very aesthetic. You&#8217;ll often find that users upload videos from TikTok here as well, so not all the Reels are original. The videos will usually have fast edits, are shot in just one frame, and are highly entertaining yet short.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, YouTube Shorts is a new vertical video format that aims to support the long-form video content available on YouTube and provide users with another way of promoting their channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4.7. Testing never fails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.surveymonkey.com\/mp\/ad-testing\/\" target=\"_blank\" rel=\"noopener\">Do your own ad testing<\/a>. There&#8217;s nothing more reliable than having your own results and experimenting on your own terms. This is what we want to encourage you to do after reading this. Not necessarily on these platforms, but experiment nonetheless. It is vital for your accounts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"e\"><\/a>5. Conclusion<\/span><\/h2>\n<p><a href=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/conclusion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72967 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/10\/conclusion.png\" alt=\"short-form video advertising experiment conclusion\" width=\"1600\" height=\"481\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/conclusion.png 1600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/conclusion-600x180.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/conclusion-1024x308.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/conclusion-150x45.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/10\/conclusion-1536x462.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">All in all, YouTube Shorts ads are a good option to reach a broad audience. Despite Google Ads being the center of different controversies for its alleged monopoly in the digital area, what&#8217;s sure is that it does the job when it comes to delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You shouldn&#8217;t neglect TikTok, Instagram Reels, or Pinterest Idea ads. They all may serve a purpose in your <a href=\"https:\/\/www.creatopy.com\/blog\/social-media-marketing-strategy\/\">social media marketing strategy<\/a>. Instagram Reels ads can help in bringing qualitative traffic. TikTok ads can help increase your reach. And Pinterest Idea ads may be a good idea for brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding the ability of TikTok to bring you a high reach, we have two more case studies on TikTok ads, where the campaigns were set up with a reach objective. You can find them <\/span><a href=\"https:\/\/www.creatopy.com\/learning-hub\/library\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> if you want to learn more about this topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s sure is that TikTok must level up its game when it comes to targeting capabilities since platforms such as Instagram, Google, and Pinterest are more powerful in this regard. These types of limitations can lead to the dissatisfaction of advertisers that need more options when running ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a final note, the following data may also help yo<\/span>u. As of January 2022, <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener\">Statista ranked social media platforms by the number of monthly active users worldwide<\/a>.<span style=\"font-weight: 400;\"> YouTube is first with 2,562 million users, followed by Instagram with 1,478 million users, TikTok with 1,000 million users, and last is Pinterest with 444 million users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, this number will increase in the years to come. According to a <\/span><span style=\"font-weight: 400;\">forecast by Statista<\/span><span style=\"font-weight: 400;\">, in 2021, <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener\">there were 4.26 billion social media users worldwide<\/a>, which will increase to almost six billion in 2027.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope you enjoyed our findings, that you managed to connect all the dots with other things you know about these platforms or things you experimented with before, and that you are able to draw some conclusions that can help you thrive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And no matter the platform you choose, I hope you all get the results you wish for. There are no right or wrong platforms, only the ones that best suit your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy testing!<\/span><\/p>\n<p>Want to get the full scoop and analysis of our findings? Then download the PDF format:<\/p>\n<div class=\"_form_237\"><\/div>\n<p><script src=\"https:\/\/creatopy.activehosted.com\/f\/embed.php?id=237\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There have been so many updates in the digital advertising space in the last few years. And 2022 is no different. We all know it, feel it, and live it. The good thing is we love updates, especially when they can help us improve the way we communicate with our<\/p>\n","protected":false},"author":220,"featured_media":72957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3985,3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/72899"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/220"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=72899"}],"version-history":[{"count":53,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/72899\/revisions"}],"predecessor-version":[{"id":81922,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/72899\/revisions\/81922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/72957"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=72899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=72899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=72899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}