{"id":72821,"date":"2022-10-14T13:00:19","date_gmt":"2022-10-14T10:00:19","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=72821"},"modified":"2023-07-24T14:15:24","modified_gmt":"2023-07-24T11:15:24","slug":"creative-distribution-and-optimization","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/creative-distribution-and-optimization\/","title":{"rendered":"Creative Distribution and Optimization in Creatopy\u00a0"},"content":{"rendered":"

Creating, distributing, and optimizing an ad campaign involves multiple teams, processes, and tools, which often translates into delayed launches and lengthy campaigns.\u00a0\u00a0<\/span><\/p>\n

Marketing and design teams generally spend too much time on repetitive tasks during the ad design process and end up doing a lot of manual work to meet the demand for high-volume creatives. They juggle multiple tools to launch the ad campaign and optimize it for better results, often dealing with misalignment, missed feedback, and a lack of transparency throughout the campaign’s cycle.\u00a0<\/span><\/p>\n

In light of these challenges, we have made a couple of enhancements to Creatopy, allowing for seamless ad production, distribution, and optimization flow. The product areas we targeted are creative distribution and optimization, and throughout this article, we’ll explain how these work and their main benefits.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

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Creative Production Powered by Automation<\/b><\/h2>\n

Creatopy has the advantage of combining creative production, distribution, and optimization into a single platform. Additionally, each ad campaign cycle is powered by automation to assist creative teams in reaching the desired audience as quickly as possible.<\/span><\/p>\n

As previously mentioned, ad creation frequently implies repetitive processes, especially when a campaign requires various sizes and creative variants. We know that the goal of any advertising professional is to spend as little time as possible on tedious tasks.\u00a0<\/span><\/p>\n

Designers and marketers can use Creatopy to avoid manual labor and quickly produce the creatives they need to launch their campaigns. Built-in automation tools like bulk editing, resizing, and data feed ad creation are developed to make design work more efficient. Creative teams can now fully meet the demand for high-volume designs while allowing for more creativity and optimization strategies.<\/span><\/p>\n

Ad Serving Across Programmatic Ad Networks\u00a0\u00a0<\/b><\/h2>\n

Once the ad designs are ready, the creative team must take a few more steps to ensure the campaign runs smoothly.<\/span><\/p>\n

To begin, there is ad serving, which requires working with advertising networks or DSPs, mainly if programmatic ads are to be used.<\/span><\/p>\n

Creatopy has a wide range of ad networks and DSP integrations, allowing advertisers to launch their campaigns with minimal effort. It supports ad serving on AdForm, AdMarvel, Beeswax, Criteo, Google Campaign Manager, Google Display and Video 360, Groundtruth, Marketron, Roku, Xandr, and many other ad networks, making campaign launch easier.<\/span><\/p>\n

If you were to bring over the creatives manually to your chosen ad network, you would first have to download them from your design tool and then upload them to the ad network. Furthermore, whenever you would like to make updates to your campaign, you would have to go through the same process all over again.\u00a0<\/span><\/p>\n

With Creatopy’s ad tag solution, you can now bypass these limitations. Our platform allows you to generate ad tag codes for your creatives, which you can take over to your ad network or DSP and then carry on with the usual campaign setup.\u00a0<\/span><\/p>\n

The creatives remain hosted on Creatopy’s servers, which means you can make changes to your live campaign without putting it on hold. Synching any edits to your creatives with your live campaign takes place in a short time so your audience can always see the latest version of your banners. This gives you more control over your ads and the flexibility to be reactive and agile when needed.\u00a0<\/span><\/p>\n

Creatopy’s ad serving feature comes with a few extra benefits:<\/span><\/p>\n