{"id":71785,"date":"2022-08-05T15:34:06","date_gmt":"2022-08-05T12:34:06","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=71785"},"modified":"2023-07-24T14:15:24","modified_gmt":"2023-07-24T11:15:24","slug":"business-advertising-guide","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/business-advertising-guide\/","title":{"rendered":"The Ultimate Guide to Business Advertising in 2022"},"content":{"rendered":"

\u201cSelling\u201d your business can be a more complicated experience than selling a product or a service.<\/span><\/p>\n

Your business is the ambassador of your product and\/or service. You want people to have faith in your product because they trust the business.\u00a0<\/span><\/p>\n

Faith and trust combined can make the difference between an average ROI and sky-high profits.<\/span><\/p>\n

So how do you promote your business successfully? What types of business advertising are there? What are the things you need to keep in mind when <\/span>creating business ads<\/span>?<\/span><\/p>\n

This guide will answer all three of these questions and hopefully give you the confidence and knowledge you need to kickstart a successful business advertising campaign.<\/span><\/p>\n

\n

Summary:<\/strong><\/p>\n

1. Business & product advertising<\/a><\/strong><\/p>\n

2. Types of business advertising<\/a><\/strong><\/p>\n

3. Advertising tips for your business<\/a><\/strong><\/p>\n

\n

<\/a>1. Business & Product Advertising<\/span><\/h2>\n

\u201cWhy put effort into business advertising? At the end of the day, what matters is the product, right?\u201d<\/span><\/p>\n

Yes and no.<\/span><\/p>\n

There are two crucial reasons why you want to dedicate as much time and energy to business advertising as you do to <\/span>product advertising<\/span><\/a>.<\/span><\/p>\n

First, it’s impossible to predict the buyer\u2019s journey with 100% accuracy. Some people come across your business first before they find out anything about your product.<\/span><\/p>\n

When this happens, you want to make sure that the image you\u2019re projecting of your business matches the one of your product.\u00a0<\/span><\/p>\n

Second, people tend to trust brands they are familiar with, so they will often buy from those they already know.\u00a0<\/span><\/p>\n

Your product could be much better than your competitor\u2019s in terms of quality and price, but if people have never heard of you, your chances of making the sale you were hoping for declines.<\/span><\/p>\n

Not to mention people put a lot of thought into the brands they support with their money. If they don\u2019t know your business, its values, and what it stands for, they will be more hesitant to buy from you.\u00a0<\/span><\/p>\n

While business advertising and product advertising are two different things, they nevertheless go hand-in-hand.\u00a0<\/span><\/p>\n

<\/a>2. Types of Business Advertising<\/span><\/h2>\n

Business advertising itself has a long list of different types of advertising.\u00a0<\/span><\/p>\n

A business can be advertised in different mediums, whether they are online or offline, on TV or in real life, on pocket-sized flyers, or on gigantic billboards. You can conduct nationwide campaigns or <\/span>stick to local advertising<\/span><\/a>.<\/span><\/p>\n

The type that works for your business largely depends on what kind of business you are, where your audience is, and how much budget you have. Since every medium requires a different approach, you must carefully consider what sort of advertising will bring you the results you hope for.<\/span><\/p>\n

Remember, just because there are so many types of advertising that doesn\u2019t mean that you have to take advantage of every single one. You don\u2019t want to bite off more than you can chew.<\/span><\/p>\n

Let\u2019s take a look at seven types of advertising to consider for your business:<\/span><\/p>\n

2.1. Social media advertising<\/span><\/h3>\n

Social media advertising is all the advertising that you see on social media.<\/span><\/p>\n

More specifically, it refers to paid advertising on social media. You see these posts labeled as <\/span>sponsored<\/b> or <\/span>promoted<\/b> on your feed.<\/span><\/p>\n

\"Revolut<\/p>\n

\"Norwegian<\/p>\n

\"LinkedIn<\/p>\n

Typically they are either image or video ads, but they can also be interstitial and rich media ads.<\/span><\/p>\n

\"RAID:<\/p>\n

Another way you can <\/span>advertise on social media<\/span><\/a> is through sponsored content, which has become the go-to way of partnering with influencers to reach a wider audience.\u00a0<\/span><\/p>\n

This is when brands pay content creators a certain amount of money to advertise them through one or more posts. These posts are typically labeled as <\/span>#ad<\/b> or <\/span>paid partnership with<\/b> and always have the brand\u2019s account tagged.<\/span><\/p>\n

2.2. Pay-per-click advertising<\/span><\/h3>\n

Often called simply PPC advertising, pay-per-click is the type of advertising in which advertisers pay each time a user clicks on their online ad.<\/span><\/p>\n

PPC advertising is offered both by search engines and social media platforms. Your PPC strategy will highly depend on which platform you choose to advertise on and your overall budget.<\/span><\/p>\n

2.3. Mobile advertising<\/span><\/h3>\n

Mobile advertising refers to the ads that you see on mobile devices.\u00a0<\/span><\/p>\n

More specifically, it defines the ads that appear on apps and\/or web pages that you open on your smartphone and\/or tablet.<\/span><\/p>\n

In the case of apps, these ads can usually be seen right when you open an app or while browsing it. Many mobile games even offer the option to watch an ad in exchange for rewards that can be used in the game.<\/span><\/p>\n

\"Going<\/p>\n

In the case of web pages (pages you look at through your mobile browser, not an app), they can appear anywhere on the screen, whether in the form of a banner or a square in the beginning, middle, or even end of an article.<\/span><\/p>\n

\"S.C.<\/p>\n

2.4. Print advertising<\/span><\/h3>\n

Print advertising is the old-fashioned form of advertising using posters, flyers, newspapers, and\/or magazines.<\/span><\/p>\n

Although online advertising is generally the most used form of advertising, that doesn\u2019t mean that it\u2019s time to neglect print.<\/span><\/p>\n

People might not be reading newspapers and magazines as much as they used to, but they still like going out\u2014after the tough quarantine in 2020, even the biggest homebody started to love the outside world more.<\/span><\/p>\n

Posters can still catch people\u2019s eyes, and flyers advertising tempting sales are a pleasant surprise for many people.\u00a0<\/span><\/p>\n

Print advertising can also get you noticed at local events. People tend to put their phones away while enjoying a carnival or food festival, which gives you a perfect chance to grab their attention with a really cool poster.<\/span><\/p>\n

2.5. Broadcast advertising<\/span><\/h3>\n

Broadcast advertising is a term used for radio and television advertising. Opinions are somewhat divided\u2014however, some people consider internet advertising to be part of the group, too.<\/span><\/p>\n

Radio and television are two of the oldest forms of advertising, having set the stone for online advertising.\u00a0<\/span><\/p>\n

The very first TV ad, a 10-second commercial for Bulova watches from 1941, may look outdated by today\u2019s standards, but it does nail the basics of a good ad: it\u2019s quick, has a catchy slogan, and has an interesting visual. Radio ads have also perfected the ways in which businesses could reach out to radio stations and advertise their products in exchange for a fee.<\/span><\/p>\n

Today, brands prioritize online advertising, but that does not mean that all hope is lost for broadcast.\u00a0<\/span><\/p>\n

Radio and television still have their fair share of listeners and viewers; if your target audience is part of them, it\u2019s worth venturing into the market.<\/span><\/p>\n

2.6. Out-of-home advertising<\/span><\/h3>\n

As the name suggests, out-of-home advertising is all the advertising that goes on outside of your home. It mainly refers to billboards and all the creative ways you can utilize them.<\/span><\/p>\n

Out-of-home advertising is usually divided into two categories: traditional and digital.\u00a0<\/span><\/p>\n

Traditional out-of-home advertising refers to billboards (or sometimes posters) that are either static or mobile. Static ones have a large image that remains fixed in one location, while mobile ones are the ones you see on buses, constantly moving and changing their physical location.<\/span><\/p>\n

Digital ones are the billboards showing up on passive digital screens, like the ones you see at the iconic Times Square in New York.<\/span><\/p>\n

The cool thing about out-of-home advertising is how much room you have for creativity. Just because you are working with a huge rectangle, that doesn\u2019t mean you have to limit yourself to its borders.<\/span><\/p>\n

Here are just a few iconic examples of OOH advertisements that thought outside the box\u2014literally.<\/span><\/p>\n

\"The<\/p>\n

Image source<\/span><\/a><\/p>\n

This interactive billboard advertisement by Abbott Mead Vickers BBDO for The Economist was equipped with a motion sensor, which made the light bulb go off every time someone was under it.<\/span><\/p>\n

\"Netflix<\/p>\n

Image source<\/span><\/a><\/p>\n

Netflix is known for its creative OOH advertisements, and this one advertising their hit show <\/span>All of Us Are Dead<\/span><\/i> did not disappoint. As the show is about a group of teenagers who must fight off zombies after being locked in their school, Netflix decided to send a school bus into the streets of Thailand that creatively displayed the terrifying plot of the show.<\/span><\/p>\n

\"Koleston<\/p>\n

Image source<\/span><\/a><\/p>\n

The placement of this advertisement for Koleston Naturals by Leo Burnett was strategically planned to take advantage of the sun\u2019s position throughout the day, representing the numerous ways you can change your hair color with the product.<\/span><\/p>\n