{"id":71323,"date":"2022-06-10T17:09:15","date_gmt":"2022-06-10T14:09:15","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=71323"},"modified":"2023-07-24T14:15:25","modified_gmt":"2023-07-24T11:15:25","slug":"interstitial-ads-best-practices","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/interstitial-ads-best-practices\/","title":{"rendered":"Interstitial Ads: Best Practices and Why Should You Consider Them for Your Next Campaign"},"content":{"rendered":"

In a world where most people are connected to their phones for <\/span>more than five hours a day<\/span><\/a>, it is no surprise that the advertising industry focuses its attention on mobile advertising.<\/span><\/p>\n

There are many <\/span>ad formats<\/span><\/a> available for mobile advertising, but the most popular due to its impressions and click-through rates is the interstitial ad format.<\/span><\/p>\n

Interstitial advertising<\/span> tends to catch the users’ attention and make them engage with the ad better than other ad formats. Still, if you want to display interstitial ads, you need to pay attention to Google’s penalties and follow some rules to avoid intrusive advertising.<\/span><\/p>\n

In this article, you will find the i<\/span>nterstitial ads definition<\/span>, their benefits, best practices when displaying interstitial ads, and a few examples.<\/span><\/p>\n

\"\"<\/a><\/p>\n

A. What Are Interstitial Ads?<\/b><\/h2>\n

Interstitial ads are full-screen ads that are displayed before, during or after a user navigates to a specific page on a website or mobile app. They can be in the form of images, videos, or rich media and often have a close or skip button. The purpose of interstitial ads is to grab the user’s attention and promote a specific product, service or message.<\/p>\n

Even if they seem intrusive, they are not. The user either closes the ad and continues the original activity or taps on the ad, which takes them to the ad\u2019s landing page.<\/span><\/p>\n

If you\u2019ve ever installed a game app on your mobile, you saw an <\/span>interstitial mobile ad<\/span> appear when you pass from one level to another.<\/span><\/p>\n

These ad formats usually appear at the natural transition points or breaks in the app\u2019s flow, such as activities or game levels.<\/span><\/p>\n

\"interstitial<\/p>\n

Image Source<\/span><\/a><\/p>\n

B. Types of Interstitial Ads<\/b><\/h2>\n

There are different types of interstitial ads such as text, image, rich media, and video. The most used ones are static images and video types.<\/span><\/p>\n

The closing time of <\/span>interstitial ads<\/span> depends on their type. When the format is static, you can close the ad as soon as it appears. The <\/span>interstitial <\/span>video ads, <\/span>on the other hand, may have up to a 5-second delay before the close button appears.<\/span><\/p>\n

The video interstitial ads can work as playable ads meaning they may have the possibility to let users try a sample of your app before installing it.<\/span><\/p>\n

You should take advantage of all ad types to increase the chances of higher fill rates and eCPMs.\u00a0<\/span><\/p>\n

In case you don\u2019t know <\/span>what eCPM is<\/span><\/a>, it is an estimate of the revenue you receive for every thousand ad impressions. eCPM is calculated as (Total Earnings \/ Impressions) x 1000.<\/span><\/p>\n

C. Interstitial Ads Specs<\/b><\/h2>\n

In terms of specs, you need to keep in mind the <\/span>interstitial ad sizes<\/span> accepted by Google Ad Manager, which are:<\/span><\/p>\n