{"id":70755,"date":"2022-04-19T15:35:45","date_gmt":"2022-04-19T12:35:45","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=70755"},"modified":"2023-07-24T14:15:29","modified_gmt":"2023-07-24T11:15:29","slug":"how-to-make-a-banner-guide","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/how-to-make-a-banner-guide\/","title":{"rendered":"How to Make a Banner? The Ultimate Guide for 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s a reason online banner advertising is one of the most popular promotion methods to this day, <a href=\"https:\/\/www.wired.com\/2010\/10\/1027hotwired-banner-ads\/\" target=\"_blank\" rel=\"noopener\">despite first appearing in 1994<\/a>: it\u2019s efficient, not to mention cost-effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If banner advertising isn&#8217;t already part of your marketing strategy, you should definitely give it a try.<\/span><br \/>\n<span style=\"font-weight: 400;\">Don\u2019t know how to make a banner? We\u2019ve got you covered.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow the easy steps in this guide, and you\u2019ll have not a single design but an entire campaign ready to be published and get the word out about your brand in no time.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CX_DKMwDAOY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\"><img decoding=\"async\" class=\"aligncenter wp-image-70331 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png\" alt=\"create and launch ad campaigns from start to finish\" width=\"600\" height=\"77\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"A\"><\/a>A. Most Common Banner Sizes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Banners come in all shapes and sizes, so it can be tricky to decide which ones you should focus your attention on. According to Google Ads, the biggest ad network out there, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7031480\" target=\"_blank\" rel=\"noopener\">the most commonly used sizes<\/a> are:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">300\u00d7250 px (inline rectangle)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">336\u00d7280 px (large rectangle)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">728\u00d790 px (leaderboard)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">970\u00d790 px (large leaderboard)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">468\u00d760 px (banner)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">300\u00d7600 px (half-page ad)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">160\u00d7600 px (wide skyscraper)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">250\u00d7250 px (square)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">200\u00d7200 px (small square)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">300\u00d750 px (mobile banner)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re curious about which are the most used banner sizes in Creatopy, take a peek at our most recent <\/span><a href=\"https:\/\/www.creatopy.com\/blog\/display-ad-design-statistics\/#most_used_sizes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Display Ad Design Trends and Statistics<\/span><\/a><span style=\"font-weight: 400;\"> article to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the word <\/span><i><span style=\"font-weight: 400;\">banners<\/span><\/i><span style=\"font-weight: 400;\"> is sometimes used as a synonym for <\/span><i><span style=\"font-weight: 400;\">display ads<\/span><\/i><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/types-of-display-ads\" target=\"_blank\" rel=\"noopener\">not all banners are display ads<\/a>. In fact, you can encounter banners on popular social media platforms such as Twitter, Facebook, or Youtube:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">1080\u00d71080 px (Facebook banner ad\/feed image ad) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">1080\u00d71080 px (Instagram banner\/feed image ad)<\/span><\/li>\n<li>468\u00d760 px or 728\u00d790 px (YouTube banner ad\/overlay ad)<\/li>\n<li>1128\u00d7191 px <span style=\"font-weight: 400;\">(LinkedIn banner\/profile cover)<\/span><\/li>\n<li>1500\u00d7500px <span style=\"font-weight: 400;\">(Twitter banner\/header photo)<\/span><\/li>\n<li>1080\u00d71920 px (Pinterest banner\/profile cover)<\/li>\n<li>1200\u00d7628 px (TikTok banner\/image ad)<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"B\"><\/a>B. How to Make a Banner in 5 Steps<\/span><\/h2>\n<ol>\n<li><em>Get the dimensions right with no effort, thanks to the predefined sizes library<\/em><\/li>\n<li><em>Choose one of our amazing banner templates that fits your needs, or start from scratch<\/em><\/li>\n<li><em>Change imagery, colors, and fonts with a few clicks with our drag and drop editor<\/em><\/li>\n<li><em>Instantly resize or edit your banner in various sizes with our resize tool<\/em><\/li>\n<li><em>Download your work in one of many available formats, including JPG, PNG, or GIF<\/em><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\"><a id=\"1\"><\/a>1. Choose a Size<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_banner#Standard_sizes\" target=\"_blank\" rel=\"noopener\">There may be numerous banner types out there<\/a>, but you don\u2019t have to know all dimensions by heart if you want to learn how to design a banner. Quite the opposite, the less you concern yourself with technical aspects, the more you can focus on what really matters in ad-making\u2014being creative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When designing in <a href=\"https:\/\/www.creatopy.com\/create\/banner\/\">Creatopy\u2019s banner creator<\/a>, you can get the dimensions right with no effort, <a href=\"https:\/\/www.creatopy.com\/blog\/banner-standard-sizes\/\">thanks to the predefined sizes library<\/a> which encompasses both display and social media ad sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search for the size you need directly from Creatopy&#8217;s dashboard by clicking on the <\/span><i><span style=\"font-weight: 400;\">Start creating<\/span><\/i><span style=\"font-weight: 400;\"> search bar or on the <\/span><i><span style=\"font-weight: 400;\">create<\/span><\/i><span style=\"font-weight: 400;\"> button from the top right corner.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-70758 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard-1024x451.png\" alt=\"Creatopy dashboard\" width=\"1024\" height=\"451\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard-1024x451.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard-600x264.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard-1536x676.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-dashboard.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see a drop-down menu that allows you to quickly navigate all available preset sizes, including popular banner types such as large rectangles, leaderboards, Facebook covers, and others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scroll down to select the size you want to use for your design. Alternatively, you can type either the dimensions you need (e.g. 200\u00d7200 px) or the size name (e.g. small square) in the search bar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re on the dedicated size page, click on <\/span><i><span style=\"font-weight: 400;\">Blank design<\/span><\/i><span style=\"font-weight: 400;\"> and start laying your vision on canvas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need specific dimensions that are not on this list, you can create a custom size (the first option on the drop-down menu) or start designing from an entire preset size set.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know inspiration comes and goes, so you may not always be up to the task of designing from a blank canvas, and that\u2019s okay. The next step is meant to help you in these moments.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"2\"><\/a>2. Pick a Template<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you lack creative ideas on how to create a banner you\u2019re short on time and need to have the design ready to publish asap, you can turn to premade templates for a headstart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatopy has a wide range of static and animated templates you can use, regardless of the industry you are in, or the platforms you are publishing on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you select a predefined size, you\u2019ll reach the dedicated page for that size. Next to the <\/span><i><span style=\"font-weight: 400;\">blank design<\/span><\/i><span style=\"font-weight: 400;\"> area, you\u2019ll see many professional-looking templates created by our in-house designers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-70759 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates-1024x450.png\" alt=\"Creatopy banner templates\" width=\"1024\" height=\"450\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates-1024x450.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates-600x263.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates-1536x674.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-banner-templates.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The horizontal navigation bar above the templates can help you find the right fit faster, as it features different template categories, including industry-specific and holiday and event-related ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you want to make a banner for the ecommerce industry, go straight to that category and take your pick of the selection without having to browse through templates for other industries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, if your design is supposed to be Easter-themed, head to the Easter category right away to find your inspiration.<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.creatopy.com\/blog\/create-animated-banner-ad\/\">Go for an animated template instead of a static one<\/a> if you want to increase your banner\u2019s chances of generating engagement.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"3\"><\/a>3. Personalize Your Banner<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve selected your desired size or template, you should be in what we call the stage area, aka where your creativity can run loose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the left side of the banner maker, there is a menu with many tools you can use to customize your design.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70760 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu-1024x446.png\" alt=\"Creatopy app left side menu\" width=\"1024\" height=\"446\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu-1024x446.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu-600x261.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu-150x65.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu-1536x669.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Creatopy-left-side-menu.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can add imagery and illustrations, use on-brand colors or fonts, and animate your banner using simple drag and drop motions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To speed up the design process even more, use the keyboard shortcuts at the bottom of the sidebar menu to find your way around the banner maker with little help from your mouse or touchpad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s take an in-depth look at each way you can customize your design, one by one.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"3.1\"><\/a>3.1. Add images to your banner<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Eye-catching images are the most powerful ally in capturing viewers\u2019 attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Access the elements option from the left-side menu to open a library with over 20 million Shutterstock images, original illustrations, and other creative elements like shapes, masks, icons, and logos.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70761 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos-1024x447.png\" alt=\"Shutterstock premium stock photos\" width=\"1024\" height=\"447\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos-1024x447.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos-600x262.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos-1536x671.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Shutterstock-premium-stock-photos.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All of these are high-quality photos that will look great regardless of your banner\u2019s dimensions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you prefer to design with your own images or illustrations, upload them to the platform in the <\/span><i><span style=\"font-weight: 400;\">My uploads<\/span><\/i><span style=\"font-weight: 400;\"> section from the menu. From there you can simply drag them onto your design and position them however you like.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70762 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy-1024x447.png\" alt=\"Upload files to Creatopy\" width=\"1024\" height=\"447\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy-1024x447.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy-600x262.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy-1536x671.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Upload-files-to-Creatopy.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Do you want either a stock image or your uploaded one to be the focus of your ad? Use the background remover feature to automatically create clear background cutouts from any image and incorporate them into your design.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70763 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy-1024x451.png\" alt=\"background remover Creatopy\" width=\"1024\" height=\"451\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy-1024x451.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy-600x264.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy-1536x676.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/background-remover-Creatopy.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"3.2\"><\/a>3.2. Use appealing text and fonts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s time to think about the message you want to convey and how you want it to look, i.e., text and font.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing aesthetically pleasing fonts to make your text look good is not enough. You also need to consider readability, affinity with your brand\u2019s style, as well as matching between multiple fonts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend you refrain from using more than two fonts, as your want the text to be easily scannable. Luckily, Creatopy provides numerous complementary font pairings to use as they are or customize to fit your design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open the <\/span><i><span style=\"font-weight: 400;\">Text<\/span><\/i><span style=\"font-weight: 400;\"> option from the left menu to discover the typography presets and pick the one you find suitable. Change font, size, formatting, or adjust line height and align your text center, left, or right to achieve the best look.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70764 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy-1024x447.png\" alt=\"Add text in Creatopy\" width=\"1024\" height=\"447\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy-1024x447.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy-600x262.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy-150x65.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy-1536x670.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/Add-text-in-Creatopy.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since we\u2019re on the topic of text, let\u2019s quickly discuss how you can add a CTA button to your banner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the <\/span><i><span style=\"font-weight: 400;\">button<\/span><\/i><span style=\"font-weight: 400;\"> section of the menu, you will find numerous CTA button designs that you can personalize by modifying text and colors from the editor to inspire viewers to click.<\/span><\/p>\n<p><a href=\"https:\/\/https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\"><img decoding=\"async\" class=\"aligncenter wp-image-70331 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png\" alt=\"create and launch ad campaigns from start to finish\" width=\"600\" height=\"77\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"3.3\"><\/a>3.3. Try different color combinations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re familiar with <\/span><span style=\"font-weight: 400;\">color theory<\/span><span style=\"font-weight: 400;\">, then you probably know <a href=\"https:\/\/www.verywellmind.com\/color-psychology-2795824\" target=\"_blank\" rel=\"noopener\">colors can provoke certain feelings or thoughts in the viewer<\/a>. You should keep this in mind when picking a color scheme, as it can serve your advertising purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go for complementary colors that create beautiful contrasts, such as orange and blue or yellow and purple, to ensure your banner manages to grab attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Creatopy, you can change the color of design elements like illustrations, shapes, lines, or text regardless of whether you started with a predefined size or a template. Simply click on the element you wish to edit and adjust the color settings to your liking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want a solid color background, it can easily be done by going to <\/span><i><span style=\"font-weight: 400;\">Background<\/span><\/i><span style=\"font-weight: 400;\"> in the left side menu and selecting the color you want. Go for a gradient instead to get that one color that fades into another effect.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"3.4\"><\/a>3.4. Incorporate branded elements<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Incorporate your brand\u2019s style into the banner to make it instantly recognizable to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily do this thanks to the Brand Kit feature in Creatopy, which allows you to bring brand assets like color palettes, logos, vectors, and typography into the app. Quickly open the kit from the left bar menu in the workspace whenever you design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in charge of ad-making for different brands, you can create multiple brand kits and access the one you need at each specific time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When using the Brand Kit feature, make sure to try out the color shuffle option, which adds your custom color palette to your in-progress banner in different variations, so you don&#8217;t have to do it manually.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"3.5\"><\/a>3.5. Add transitions\/animations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/padsquad.com\/blog\/why-brands-should-use-html5-ads-for-better-engagement\" target=\"_blank\" rel=\"noopener\">Animated banners are known to inspire more engagement<\/a>, and you\u2019ll be happy to know you can add smooth transitions to yours with a couple of clicks, thanks to our Magic Animator feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply click on the <\/span><i><span style=\"font-weight: 400;\">Animator<\/span><\/i><span style=\"font-weight: 400;\"> option from the left side menu and choose one of multiple animation presets that help you <a href=\"https:\/\/www.creatopy.com\/blog\/video-banner-ads\/\">add motion to your ads within seconds<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can adjust the delay and duration of the transitions from the animator preview, but if you want to take customization further and <a href=\"https:\/\/www.creatopy.com\/create\/animated-banner\/\">tailor the animation to your specific needs<\/a>, open up the Timeline feature and play with various effects and different layer placements.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70765 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy-1024x452.png\" alt=\"timeline feature in Creatopy\" width=\"1024\" height=\"452\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy-1024x452.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy-600x265.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy-1536x678.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/timeline-feature-Creatopy.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From the slides area on the right side of the workspace, you can create new slides, duplicate existing ones and add new transitions in-between them, as well as choose the loop count for your animation.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"4\"><\/a>4. Generate Multiple Sizes\/Resize<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve reached the part that makes the banner-making experience in Creatopy truly worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re satisfied with how your design turned out, you can generate multiple size variations and have an entire campaign ready within minutes, using Creatopy\u2019s resize tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to the left side menu and select the <\/span><i><span style=\"font-weight: 400;\">Resize <\/span><\/i><span style=\"font-weight: 400;\">option. Choose the desired predefined sizes for your banners or create custom ones and click on <\/span><i><span style=\"font-weight: 400;\">Generate a set in selected sizes<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70766 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy-1024x447.png\" alt=\"banner resize in Creatopy\" width=\"1024\" height=\"447\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy-1024x447.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy-600x262.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy-150x65.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy-1536x670.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-resize-in-Creatopy.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your variations will open in the design generator, where you are able to edit multiple sizes simultaneously or enter individual editing mode and adjust layers and transitions for each layout separately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There you have it\u2014a simple shortcut around repetitive work. There\u2019s only one step left and you can publish your ads on the chosen platform.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"5\"><\/a>5. Export Your Banners<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When your designs are ready for publishing, click on the <\/span><i><span style=\"font-weight: 400;\">Download<\/span><\/i><span style=\"font-weight: 400;\"> button at top right corner to open up a menu with the available export formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatopy offers seven file formats, so you can choose the one that best suits your banner type and complies with your publishing network&#8217;s specs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70767 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy-1024x447.png\" alt=\"banner export formats Creatopy\" width=\"1024\" height=\"447\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy-1024x447.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy-600x262.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy-150x66.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy-1536x671.png 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/04\/banner-export-formats-Creatopy.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If your designs are static, we recommend you go for JPG, PNG, HTML, AMP, or static GIF. For animated banners, decide between HTML, AMP, MP4, or animated GIF.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each export type comes with additional options like compression or scale. For the HTML format, Creatopy allows you to estimate the file size before downloading to make sure it meets your ad network\u2019s requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry about exporting multiple designs at a time and having to sort them afterward, as Creatopy lets you customize the name of your files so you know which is which after downloading.<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> AMP is the best format choice if you want to <a href=\"https:\/\/amp.dev\/about\/ads\/\" target=\"_blank\" rel=\"noopener\">deliver better and safer advertising experiences<\/a> to your audience. Thanks to the AMPHTML technology, these ads load faster and are verified before being served to ensure malware protection.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"C\"><\/a>C. Conclusions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, this guide helped you realize that banner making doesn\u2019t have to be a long and tedious process that you dread to begin, but it is far from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tools like the ones in Creatopy, it\u2019s easy to learn how to make a banner like a professional designer, regardless of your level of experience, and launch campaigns at a faster pace.<\/span><\/p>\n<p><a href=\"https:\/\/https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70331 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png\" alt=\"create and launch campaigns\" width=\"600\" height=\"77\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a reason online banner advertising is one of the most popular promotion methods to this day, despite first appearing in 1994: it\u2019s efficient, not to mention cost-effective. If banner advertising isn&#8217;t already part of your marketing strategy, you should definitely give it a try. Don\u2019t know how to make<\/p>\n","protected":false},"author":214,"featured_media":70756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4146,3985],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/70755"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=70755"}],"version-history":[{"count":55,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/70755\/revisions"}],"predecessor-version":[{"id":81947,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/70755\/revisions\/81947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/70756"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=70755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=70755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=70755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}