{"id":70588,"date":"2022-03-21T17:42:29","date_gmt":"2022-03-21T14:42:29","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=70588"},"modified":"2023-07-24T14:15:30","modified_gmt":"2023-07-24T11:15:30","slug":"facebook-ad-tips","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/facebook-ad-tips\/","title":{"rendered":"Top 3 Tips for Creating Facebook Banner Ads That Encourage Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook\u2019s level of popularity may have lowered, but the social network is still a marketing channel worth investing in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook ads can bring great results and convert as soon as they go live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for that to happen, your ad designs must be powerful enough to compete with content your audience is genuinely interested in, such as photos of their friends or news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you make sure users don\u2019t turn a blind eye to your ads?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From our experience, there are a few design aspects that can impact your ads\u2019 performance, which is why we prepared some tips and tricks that will help you create Facebook banners that defy banner blindness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you prefer getting your information from dynamic content, we also uploaded a video version of this material on our YouTube channel.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZBFE_GerqDk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Without further ado, let\u2019s get into it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Make Your Product the Focus of the Ad<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your ads\u2019 purpose is to make users interested in buying what you\u2019re selling, whether it\u2019s products or services. So naturally, the product must take center stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you want to place your product at the center of your design, so it\u2019s the first thing users notice as soon as they see the ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this purpose, you need to use a high-quality image or illustration of your product that covers at least 70% of your design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the Hershey\u2019s Facebook banner below. It\u2019s pretty difficult to ignore their product when it takes up almost the entire ad space, right?<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-70589 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/hersheys-Facebook-ad.jpg\" alt=\"hersheys Facebook ad\" width=\"600\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/hersheys-Facebook-ad.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/hersheys-Facebook-ad-150x150.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/hersheys-Facebook-ad-180x180.jpg 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/hersheys-Facebook-ad-400x400.jpg 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/hersheys-Facebook-ad-18x18.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With tools like the ones in Creatopy, it\u2019s extremely easy to highlight the product in every Facebook ad you make. Our <\/span><a href=\"https:\/\/help.creatopy.com\/hc\/en-us\/articles\/4407577031186-Using-the-Background-Removal-Tool\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">background removal feature<\/span><\/a><span style=\"font-weight: 400;\"> can help you automatically create transparent background photos with a single click.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-70590 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-600x314.jpg\" alt=\"optic store facebook ad\" width=\"600\" height=\"314\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-600x314.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-1024x536.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-150x79.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-20x10.jpg 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-30x17.jpg 30w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad-75x40.jpg 75w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/optic-store-facebook-ad.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you feel a cutout of your product on a plain background is too simple, you can add additional elements that complement your product. However, we do advise you to keep it simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fenty found the perfect balance with this Facebook ad for their newest semi-matte refillable lipstick. Because having their product packaging on a white backdrop would have been too underwhelming, they decided to spice the background up with swatches of the lipstick\u2019s shades, giving potential customers a look at the colors they could pick from.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-70591 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/Fenty-Facebook-ad.jpg\" alt=\"Fenty Facebook ad\" width=\"338\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Fenty-Facebook-ad.jpg 338w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Fenty-Facebook-ad-85x150.jpg 85w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also emphasize details of your product when designing in Creatopy. Just browse our extensive library and add creative elements that enhance your banner design.<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Work with images of people holding or using your product instead of plain product photos as an alternative. Having this human element in your Facebook ads will encourage users to connect with your brand and even imagine themselves owning the product.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Leverage Color Psychology\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Colors have more power than you think. They dictate visual hierarchy and can even influence human behavior through the feelings and thoughts they convey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a simple guide to the most popular colors and the corresponding emotions they can evoke in people.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70592 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/color-emotions.jpg\" alt=\"color emotions\" width=\"670\" height=\"2161\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/color-emotions.jpg 670w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/color-emotions-186x600.jpg 186w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/color-emotions-476x1536.jpg 476w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/color-emotions-635x2048.jpg 635w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Shades that are combinations of two colors can conjure feelings specific to both composing colors. For instance, plum, a reddish-purple, may evoke emotions related to luxury and royalty specific to purple, as well as youth, energy, and courage specific to red.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Facebook ad for the European brand Fj\u00e4llr\u00e4ven uses plum as its primary color. Since it is one of the most renowned outdoor gear brands and it is also known to be quite expensive, the meanings behind the predominant color fit like a glove.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70593 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/fjallraven-kanken-facebook-ad-600x600.jpg\" alt=\"fjallraven kanken facebook ad\" width=\"600\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/fjallraven-kanken-facebook-ad.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/fjallraven-kanken-facebook-ad-150x150.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/fjallraven-kanken-facebook-ad-180x180.jpg 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/fjallraven-kanken-facebook-ad-400x400.jpg 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/fjallraven-kanken-facebook-ad-18x18.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Still, however aesthetically pleasing it may look, an almost monochrome banner like the one above might not prove as effective as you\u2019d wish.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To draw your audience\u2019s attention and get your ad noticed you should have contrasting colors in your design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you pick the best color scheme?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to do it is by matching colors from opposite points of the color wheel, such as yellow and purple, to obtain a striking effect.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70594 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/the-color-wheel-creatopy.jpg\" alt=\"the-color-wheel-creatopy\" width=\"700\" height=\"712\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/the-color-wheel-creatopy.jpg 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/the-color-wheel-creatopy-590x600.jpg 590w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/the-color-wheel-creatopy-147x150.jpg 147w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/the-color-wheel-creatopy-18x18.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the red-orange shade in this Facebook ad contrasts really well with the blue-green one from the opposite spectrum. Such a combination of colors is bound to stand out.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70595 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/contrasting-colors-facebook-ad.jpg\" alt=\"contrasting colors facebook ad\" width=\"700\" height=\"433\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/contrasting-colors-facebook-ad.jpg 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/contrasting-colors-facebook-ad-600x371.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/contrasting-colors-facebook-ad-150x93.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/contrasting-colors-facebook-ad-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to know more about how to mix colors and create scroll-stopping color schemes, you can read our comprehensive <\/span><a href=\"https:\/\/www.creatopy.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">guide on color theory<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can get inspired for future Facebook banners by going through our list of eye-catching <a href=\"https:\/\/www.creatopy.com\/blog\/social-media-color-inspiration\/\" target=\"_blank\" rel=\"noopener\">color combinations examples for social media ads<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While contrast is desirable, you should avoid using black and white images for your Facebook ads. A black and white color scheme may appear elegant and mysterious, but it will always fail to grab attention in an over-saturated feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind the best approach is to keep your color combinations on brand. This way you will have consistency across all designs and become recognizable to your audience. You can extend this to images\/illustrations and messaging as well, and ensure they set you apart from the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a cue from Starbucks. Most of their ads use a color combination of the green from their logo, plus a blue-green shade, also known as teal. This color scheme is already part of their visual identity and it\u2019s instantly recognizable.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70596 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/starbucks-facebook-ad.jpg\" alt=\"starbucks facebook ad\" width=\"338\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/starbucks-facebook-ad.jpg 338w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/starbucks-facebook-ad-85x150.jpg 85w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is quite easy to achieve when designing in Creatopy because you can use the Brand Kit feature to maintain <\/span><a href=\"https:\/\/www.creatopy.com\/features\/brand-alignment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand consistency<\/span><\/a><span style=\"font-weight: 400;\">. All you need to do is upload your brand assets, including logos, color palettes, and typography, and then access the brand kit from your workspace whenever you\u2019re designing ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create a maximum of ten color palettes with up to 30 colors each, having a total of 300 brand-approved shades at your fingertips at all times.<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Steer clear of blue and white color schemes similar to that used by Facebook. Otherwise, your banner can get lost on the feed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70597 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/blue-and-white-facebook-ad.jpg\" alt=\"blue and white facebook ad\" width=\"700\" height=\"695\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/blue-and-white-facebook-ad.jpg 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/blue-and-white-facebook-ad-600x596.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/blue-and-white-facebook-ad-150x150.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/blue-and-white-facebook-ad-180x180.jpg 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/blue-and-white-facebook-ad-18x18.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">3. Use Text to Its Full Potential<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Less is more when it comes to ad text so keep it to a minimum. Use a short and clear ad copy<\/span> <span style=\"font-weight: 400;\">that delivers your message effectively and include a call to action to invite users to click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, if users reach your website or app, they will learn more about your product or service so there\u2019s no need to pack your Facebook banner with unnecessary information. Besides, you have plenty of room for text above and below the ad as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify is usually a pro at making the best use of text. Just look at this Facebook banner for Spotify Premium that uses text to convey just the right amount of information.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70598 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/spotify-facebook-ad.jpg\" alt=\"spotify facebook ad\" width=\"600\" height=\"314\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/spotify-facebook-ad.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/spotify-facebook-ad-150x79.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/spotify-facebook-ad-20x10.jpg 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/spotify-facebook-ad-30x17.jpg 30w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/spotify-facebook-ad-75x40.jpg 75w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your ad should be easily scannable and that means using simple fonts as opposed to decorative ones and combining a maximum of two fonts per ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stay true to your brand\u2019s identity try to use the same font(s) for all Facebook ads. If you have a clearly defined <\/span><a href=\"https:\/\/www.creatopy.com\/blog\/brand-style-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand style guide<\/span><\/a><span style=\"font-weight: 400;\">, it probably includes font guidelines as well. Follow them to build a strong brand presence through your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">McDonald\u2019s sure knows what we\u2019re talking about. The brand uses its custom-made typeface named Lovin\u2019 Sans for all promotional materials, including Facebook ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point: this Facebook banner for their new plant-based burger. You can see that not only is the ad easily scannable thanks to having a single font, but it is also in line with the brand\u2019s guidelines and easily recognizable.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70600 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/mcdonalds-facebook-ad.jpg\" alt=\"mcdonalds facebook ad\" width=\"600\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/mcdonalds-facebook-ad.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/mcdonalds-facebook-ad-150x150.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/mcdonalds-facebook-ad-180x180.jpg 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/mcdonalds-facebook-ad-400x400.jpg 400w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/mcdonalds-facebook-ad-18x18.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">\u00a0Facebook\u2019s recently released feature \u201cOptimize Text Per Person\u201d allows your primary text, headline, and description to swap between fields. For instance, your headline might switch positions with your primary text, or description when the ad is shown to different users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70601 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/Facebooks-Optimize-Text-Per-Person-Option.jpg\" alt=\"Facebook's Optimize Text Per Person Option\" width=\"700\" height=\"695\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Facebooks-Optimize-Text-Per-Person-Option.jpg 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Facebooks-Optimize-Text-Per-Person-Option-600x596.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Facebooks-Optimize-Text-Per-Person-Option-150x150.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Facebooks-Optimize-Text-Per-Person-Option-180x180.jpg 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/Facebooks-Optimize-Text-Per-Person-Option-18x18.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to see if this feature can improve your ad performance, first make sure that the three texts are interchangeable.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Additional Tip: Automate Your Design Process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can save a lot of time otherwise spent on repetitive tasks and deliver Facebook ad campaigns faster by using Creatopy\u2019s intuitive tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose from our predefined sizes or create custom ones. To further speed up the process, put together a design set that covers all the Facebook placements you want. You can work with an industry-specific template or design ads from blank using only your creativity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customize your banner or ad set with a few clicks. Add or remove any design elements or change them by editing the layers. Remember that when working with sets, any change you make to a banner automatically applies to all sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Access your previously built brand kit to add your logo, font, or brand-specific images to the design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you reach a design you\u2019re satisfied with, export your entire ad campaign in a format that complies with Facebook\u2019s upload requirements and publish your ads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping Up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As ideal as it would be, there isn\u2019t a universal formula that will guarantee your ads\u2019 success. Still, following the tips in this article will bring you closer to creating top-performing Facebook banner ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experiment with social media ad design and constantly test your ads either by using the A\/B testing feature available on the Facebook Ads platform or by creating two different banner versions and seeing which one performs better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you\u2019ll find out what your audience prefers, which is the most important.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook\u2019s level of popularity may have lowered, but the social network is still a marketing channel worth investing in. Facebook ads can bring great results and convert as soon as they go live. But for that to happen, your ad designs must be powerful enough to compete with content your<\/p>\n","protected":false},"author":214,"featured_media":71261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/70588"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=70588"}],"version-history":[{"count":11,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/70588\/revisions"}],"predecessor-version":[{"id":81954,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/70588\/revisions\/81954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/71261"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=70588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=70588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=70588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}