{"id":69661,"date":"2022-01-10T16:29:35","date_gmt":"2022-01-10T13:29:35","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=69661"},"modified":"2023-07-24T14:15:32","modified_gmt":"2023-07-24T11:15:32","slug":"digital-design","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/digital-design\/","title":{"rendered":"Digital Design: Everything You Need to Know About This Type of Visual Communication"},"content":{"rendered":"

You are reading this blog. The blog has a theme, which was made by a designer. You\u2019re interested in finding more about Creatopy, so you go to our homepage. You notice the color palette, theme, and overall look that were put together by our designers.<\/span><\/p>\n

In fact, everything you access from a digital device (apps, websites, etc.) is part of the digital design field and is made to look that way by a digital designer.<\/span><\/p>\n

But you surely hear many job titles out there related to design, and it may get confusing when you need to define what digital design is and who is the person in charge of it.<\/span><\/p>\n

So let\u2019s start with that.<\/span><\/p>\n

A. What Is Digital Design?<\/b><\/h2>\n

Digital design is the broad term referring to any type of visual communication rendered through a digital interface that a user can interact with. Therefore, digital design relies on aspects such as interactivity, user experience, and adaptability to different screen sizes.<\/span><\/p>\n

Digital design is part of digital product design, as it focuses on building the visual aspect of a product via software.\u00a0<\/span><\/p>\n

Now, you may say this can be done by a graphic designer, too. While that can be true, there is a difference between digital and graphic design.<\/span><\/p>\n

B. Digital Design vs. Graphic Design<\/b><\/h2>\n

The easiest way to differentiate these two is by thinking about the mediums they work with.<\/span><\/p>\n

While digital design refers to content placed on digital interfaces, graphic design is mostly for print, but it can be encountered on digital devices too.\u00a0<\/span><\/p>\n

To understand it even better, a graphic designer creates visuals such as logos, infographics, advertising materials, or other assets that are meant to inform visually.<\/span><\/p>\n

Digital designers manufacture digital experiences for different interfaces so that people can interact with them. When creating these visuals, digital designers consider some more technical aspects such as wireframing or user testing.<\/span><\/p>\n

But you are right if you thought that these two overlap in many cases. Digital designers must have the required skills to create digital graphic design, such as typography or page layouts. On the other hand, graphic designers work with both digital and print media. In other words, they have to think about their design to be both digital and print compliant.<\/span><\/p>\n

This means that both roles have to know about the currently necessary design tools and basic knowledge of <\/span>color theory<\/span><\/a> and typography.<\/span><\/p>\n

Because we\u2019re focusing on digital design today, let\u2019s narrow down what a digital designer usually does.<\/span><\/p>\n

1. What does a digital designer do?<\/b><\/h3>\n

Like I said before, a digital designer creates visual content for websites, apps, social media, and other platforms.\u00a0<\/span><\/p>\n

We can safely say that digital design focuses on users.<\/span><\/p>\n

This is why a digital designer has to first understand what users want and value, then deliver a combination of great UI and UX.<\/span><\/p>\n

Creating a digital design that offers a complex solution in an easy way will help customers understand how the product works,<\/span><\/p>\n

So, what can and should a designer focus on?<\/span><\/b><\/p>\n