{"id":68931,"date":"2022-12-12T17:00:25","date_gmt":"2022-12-12T14:00:25","guid":{"rendered":"https:\/\/www.creatopy.com\/blog\/?p=68931"},"modified":"2023-07-24T14:15:23","modified_gmt":"2023-07-24T11:15:23","slug":"display-ad-design-statistics","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/display-ad-design-statistics\/","title":{"rendered":"Display Ad Design Trends: What Happened in 2022"},"content":{"rendered":"

The thing with trends (of any kind) is that they\u2019re rarely <\/span>predictions<\/span><\/i>. And yes, that includes <\/span>display advertising<\/span><\/a> trends as well.<\/span><\/p>\n

More than anything, trends and display advertising statistics are <\/span>clues<\/span><\/i> about the direction the industry is taking. So we thought we could give our yearly display advertising trend analysis a new spin: instead of making assumptions, we took an in-depth look at creatives made in 2022.\u00a0<\/span><\/p>\n

Here’s why this matters:<\/span><\/p>\n

    \n
  1. Trends are mostly based on past behaviors, and understanding how people behave when it comes to <\/span>display advertising designs<\/span><\/a> helps create a solid foundation for what we can expect in the next year.<\/span><\/li>\n
  2. Analyzing this year’s data can give you an even more in-depth understanding of how the market is likely to evolve.<\/span><\/li>\n
  3. Knowing how the market is evolving can help you get one step ahead of the competition and <\/span>increase ad conversion<\/span><\/a> by making better decisions about where to invest your resources.<\/span><\/li>\n<\/ol>\n

    Easy peasy data squeezy, right?<\/span><\/p>\n

    Right.<\/span><\/p>\n

    So, without further ado, let’s jump into what display advertising stats told us in 2022.<\/span><\/p>\n

    \"Infografic<\/p>\n

    \"create<\/a><\/p>\n

    Methodology<\/span><\/h2>\n

    …Which is a fancy way to say “How we did this.”<\/span><\/p>\n

    We wanted to get a bird’s eye view of how the industry evolved this year. So we took a look at 2022, to see how people actually used our platform for their display ad designs. This gave us an understanding of where advertisers are putting their best efforts nowadays when it comes to campaigns.<\/span><\/p>\n

    Internally, we looked at statistical data from more than 3 million display designs. It’s easy to get lost in data, so we wanted to make sure our research is as laser-focused as humanly possible. To this end, we analyzed four large verticals and their adjacent subcategories:<\/span><\/p>\n