{"id":67039,"date":"2021-05-12T16:01:07","date_gmt":"2021-05-12T13:01:07","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=67039"},"modified":"2023-07-24T14:15:36","modified_gmt":"2023-07-24T11:15:36","slug":"audio-ads","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/audio-ads\/","title":{"rendered":"The Power of Sound: How to Leverage Audio Ads and Audio Branding"},"content":{"rendered":"

You probably agree that last year changed many things for all of us\u2014the way we interact with each other, the office space, and most of all, the digital world.\u00a0<\/span><\/p>\n

I can even put all of the above in a better context: many of us work from home and communicate with each other online while listening to Spotify or other streaming platforms.\u00a0<\/span><\/p>\n

After working hours, we prefer continuing to listen to music or podcasts in the background.<\/span><\/p>\n

This new way of living means we\u2019re not interacting directly with these platforms because <\/span>screen fatigue<\/span><\/a> is real for many people.<\/span><\/p>\n

If you\u2019re using the free version of these streaming platforms, there\u2019s one thing you\u2019ll find they have in common, besides their primary purpose of keeping us entertained: the up-and-coming audio ads. <\/span><\/p>\n

However, these are not the only platforms where companies can benefit from audio ads.<\/span><\/p>\n

This situation raises a new opportunity for brands to reach a wider audience and build a stronger presence through audio advertising.<\/span><\/p>\n

Using the right sound in advertising can help you boost your branding efforts because your brand is more than eyes can see.\u00a0<\/span><\/p>\n

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Summary:<\/strong><\/p>\n

1. What is audio branding?<\/a>\u00a0<\/strong><\/p>\n

2. Why is audio branding important?<\/a>\u00a0<\/strong><\/p>\n

3. Is audio advertising such a big thing?<\/a><\/strong><\/p>\n

4. Audio ads distribution platforms<\/a>\u00a0<\/strong><\/p>\n

5. What to consider when choosing music for your ad<\/a><\/strong><\/p>\n

6. Types of audio ads<\/a><\/strong><\/p>\n

7. 9 tips for creating audio ads<\/a><\/strong><\/p>\n

8. How to create your audio ads with Creatopy<\/a><\/strong><\/p>\n

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That being said, let’s see what audio branding is.<\/span><\/p>\n

<\/a>1. What Is Audio Branding?\u00a0<\/b><\/h2>\n

Audio branding (also known as sonic branding) refers to the sounds, jingles, songs, or specific voice of a brand, product, or service included in the branding strategy to help consumers make fast associations between the brand and the sound they hear.<\/span><\/p>\n

In other words, audio branding represents how your brand sounds. Think iPhone\u2019s ringtone, Nokia\u2019s opening sound, or 20th Century Fox Fanfare that accompanies the studio\u2019s logo during the opening of its feature films.<\/span><\/p>\n

Since any ad you create goes hand in hand with your company\u2019s personality, a brand sound can be used in advertising as well.<\/span><\/p>\n

Sonic branding is just another add-on to your entire branding strategy, but a significant one nonetheless that oftentimes gets neglected.<\/span><\/p>\n

To get the most out of your audio branding, use it across a variety of advertising campaigns. This way, you\u2019re ensuring a consistent brand exposure making your audience acquainted with your brand identity.\u00a0<\/span><\/p>\n

<\/a>2. Why Is Audio Branding Important?\u00a0<\/b><\/h2>\n

\"Audio<\/a><\/p>\n

Here are a few reasons why sonic branding can be a good choice for your business, especially when it comes to audio ads:<\/span><\/p>\n