{"id":66302,"date":"2021-03-01T15:31:42","date_gmt":"2021-03-01T12:31:42","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=66302"},"modified":"2023-07-24T14:15:39","modified_gmt":"2023-07-24T11:15:39","slug":"advertisement-design-tips","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/advertisement-design-tips\/","title":{"rendered":"40 Advertisement Design Tips and Examples to Help You Stay Creative"},"content":{"rendered":"

In the world of online advertising<\/a>, creativity is essential. A catchy design can make the difference between a successful campaign and one that\u2019s forgotten the next minute.<\/span><\/p>\n

The best news is that, despite what most people think, <\/span>creative skills can be learned<\/span><\/a>. All you have to do is practice with an online advertisement maker<\/a> and surround yourself with excellent sources of inspiration. <\/span><\/p>\n

You can do that by analyzing advertisement case studies and by looking at successful advertisement posters. Stay curious and learn <\/span>why<\/i><\/b> those image advertisement examples were such a hit. Then practice and find ways to include what you\u2019ve learned in your daily tasks.\u00a0<\/span><\/p>\n

To help you get that creative mindset, here\u2019s a list of 40 advertisement design ideas that will inspire your next masterpiece.<\/span><\/p>\n

Are you ready? Let\u2019s dig in!\"\"<\/a><\/span><\/p>\n

1. Include a Call to Action<\/span><\/h2>\n

The best advertisement design examples are the simple ones. But they wouldn\u2019t be anywhere near as successful without a clear call to action. Let your audience know what you want them to do\u2014it\u2019s that easy.<\/span><\/p>\n

Take a look at this digital advert from Quick Fox Design. The message is simple and easy to understand, while the creative design and the Batman reference make it an ad to remember.\u00a0<\/span><\/p>\n

\"superhero<\/p>\n

Image Source<\/span><\/a><\/p>\n

2. Create a Connection<\/span><\/h2>\n

People love to be surprised. Adding a not-so-obvious visual cue makes a poster design memorable for everyone.<\/span><\/p>\n

In this poster, the moon mimics the cap of a Coca-Cola bottle, and its reflection on the water looks like the bottle itself. This is an excellent example of a subtle visual metaphor<\/a> that guarantees a successful picture advertisement.<\/span><\/p>\n

\"coca<\/p>\n

Image Source<\/span><\/a><\/p>\n

3. Keep It Simple<\/span><\/h2>\n

Simplicity is the key to a memorable image advertisement. Take a look at this simple advertisement design by Lay\u2019s. It\u2019s got everything it needs to be successful, and nothing more: a chip, a smile, and a sea of yellow.\u00a0<\/span><\/p>\n

The result is an optimistic, happy, and sunny minimalist advertising poster that makes you want to enjoy a bag of delicious chips.\u00a0\u00a0<\/span><\/p>\n

\"minimalism<\/p>\n

Image Source<\/span><\/a><\/p>\n

4. Get Creative with Shapes and Logos<\/span><\/h2>\n

If your brand\u2019s logo is well-known, don\u2019t be afraid to use it in your design. Just pair it with an image that reflects the advert\u2019s message, and you\u2019re good to go.<\/span><\/p>\n

Here\u2019s a great example with Audi, a beautiful and minimalist advertisement poster design that promotes the official maintenance they offer.<\/span><\/p>\n

\"screw<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

5. Tell a Story<\/span><\/h2>\n

Telling a visual story is not an easy task, but when you succeed, you\u2019ve hit the jackpot. Create a story where the brand’s product turns into a well-known character, and you\u2019re halfway there.<\/span><\/p>\n

Just take a look at this Christmas advertisement poster design from McDonald\u2019s, where the ice cream becomes Santa Claus.\u00a0<\/span><\/p>\n

\"mcdonalds<\/p>\n

Image Source<\/span><\/a><\/p>\n

6. Let Images Speak Louder Than Words<\/span><\/h2>\n

An image speaks louder than a thousand words, right? But how can you make your image that suggestive? You can use advertising appeals<\/a> and tie them to an image concept that people can relate to.\u00a0<\/span><\/p>\n

I know it\u2019s easier said than done, but that\u2019s why we\u2019re here to inspire you. Here\u2019s one of my favorite advertisement design ideas from Nivea, where they showed quite successfully how their product can benefit you.\u00a0<\/span><\/p>\n

\"sunburned<\/p>\n

Image Source<\/span><\/a><\/p>\n

7. Use Visual Mimicry\u00a0<\/span><\/h2>\n

Taking advantage of similarities between visual elements that usually don\u2019t belong together works great in advertisement design, but only if the combined elements tell a story. This way, viewers are invited to decrypt the story and read between the lines to find out what the advertisement is about.<\/span><\/p>\n

Here\u2019s a picture advertisement for World Kidney Day, where broccoli is used as a kind reminder to eat right to stay healthy.\u00a0<\/span><\/p>\n

\"kidney<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

8. Use Iconic Images\u00a0<\/span><\/h2>\n

Iconic images are so well-imprinted in people\u2019s memories that they recognize them anywhere. Use this powerful tip to make your next advertisement design idea come to life.\u00a0<\/span><\/p>\n

Here\u2019s a beautiful example from Hertz, where the bubble gum that\u2019s stuck to the shoe\u2019s sole becomes the Eiffel Tower with the aid of imagination.\u00a0<\/span><\/p>\n

\"car<\/p>\n

Image Source<\/span><\/a><\/p>\n

9. Suggest, Don\u2019t Show<\/span><\/h2>\n

Using suggestions to make a product’s properties obvious can be the path to successful advertising design. All you have to do is think about the features you wish to highlight and find a creative way to suggest them using images and words.\u00a0<\/span><\/p>\n

Here\u2019s an example of a tabasco ad that suggests hot just by showing a pair of steamy eyeglasses.\u00a0<\/span><\/p>\n

\"suggestive<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

10. Illustrate a Message<\/span><\/h2>\n

A powerful message goes a long way when it comes to creative advertising. And if you pair it with an excellent illustration, you get a masterpiece that goes straight to people\u2019s hearts.\u00a0<\/span><\/p>\n

In this creative campaign that promotes reading, the \u201cBecome someone else\u201d message was illustrated innovatively.\u00a0<\/span><\/p>\n

\"illustrate<\/p>\n

Image Source<\/span><\/a><\/p>\n

11. Don\u2019t Be Afraid Of Unusual Associations<\/span><\/h2>\n

Did you know that red onions can help prevent breast cancer? Now you know. That\u2019s why it\u2019s essential to have the courage to promote unusual visual associations when they work and make sense.\u00a0<\/span><\/p>\n

Get inspired by this memorable image advertisement for Breast Cancer Awareness Month.<\/span><\/p>\n

\"breast<\/p>\n

Image Source<\/span><\/a><\/p>\n

12. Share Your Vision<\/span><\/h2>\n

When it comes to art and picture advertisement, your vision is unique and valuable. Let your vision guide you to implement creative advertising design ideas.\u00a0<\/span><\/p>\n

We\u2019ll exemplify this tip using this heartwarming example of a Mexican Transplant Association campaign that wants to encourage people to become organ donors.\u00a0<\/span><\/p>\n

\"organ<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

13. Embrace the Power of Imagination<\/span><\/h2>\n

The greatest nation is imagination, right? And that\u2019s especially true when it comes to advertising design. Great advertising lives by telling stories. If you want to achieve true greatness, get your audience to use their imagination.<\/span><\/p>\n

This creative campaign lets us use imagination to realize that the real predator in the ocean is plastic.\u00a0<\/span><\/p>\n

\"use<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

14. Use Visual Metaphors<\/span><\/h2>\n

A visual metaphor<\/a> communicates a product’s benefit by relating them to something entirely different, with similar qualities. The easiest way to do that is by finding visual similarities that other people missed, making viewers look twice.<\/span><\/p>\n

Here\u2019s a great example of using a visual metaphor to showcase an idea by Carrefour.<\/span><\/p>\n

\"carrefour<\/p>\n

Image Source<\/span><\/a><\/p>\n

15. Show, Don\u2019t Tell<\/span><\/h2>\n

Sometimes, a good image advertisement doesn’t have to tell the whole story. It\u2019s enough to show a little bit and let the viewer\u2019s imagination take over.\u00a0<\/span><\/p>\n

Here\u2019s a beautiful McDonald\u2019s advertisement campaign for McDelivery Day by DDB Singapore. The print advertisement was inspired by the symbol of a late-night (the lit window) and turned it into well-recognizable menu items.<\/span><\/p>\n

\"mc<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

16. Make Unusual Associations<\/span><\/h2>\n

We\u2019ve already mentioned how inciting the viewer\u2019s curiosity works wonders when it comes to advertisement photos. Now, let\u2019s talk about how hiding some of your content can stir and make your target audience want more.\u00a0<\/span><\/p>\n

Just look at this example from Intel, which took this advice quite literally and made this ad comparing their processors with a chocolate bar, completed by the message \u201cThe inside is the best part.\u201d<\/span><\/p>\n

\"intel<\/p>\n

Image Source<\/span><\/a><\/p>\n

17. Raise Awareness<\/span><\/h2>\n

If you\u2019re working for a social cause, especially if it\u2019s not such a common issue, the best thing you can do is raise awareness. Ideally, you should do this by sharing a warm, emphatic, yet creative message while offering a solution simultaneously.<\/span><\/p>\n

This outdoor advertisement created by BBH from India has it all. They used a beautiful visual metaphor of a fingerprint that becomes a labyrinth, showing that not knowing how to write can lead to children being lost (literally).\u00a0<\/span><\/p>\n

\"children<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

18. Use Your Brand in a Creative Way<\/span><\/h2>\n

When in doubt, stick to what is widely recognizable about your brand. But try to integrate the shapes or logos people are used to getting from your brand creatively.<\/span><\/p>\n

Here\u2019s a great advertisement design example from Absolut Vodka as a part of their Absolut Nights campaign. They used the iconic vodka bottle shape as a part of images that suggest fun and togetherness.\u00a0<\/span><\/p>\n

\"absolut<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

19. Keep It Short and Sweet<\/span><\/h2>\n

When it comes to advertisement design, sometimes the best ideas are simple and straightforward. All you have to do is stop trying to complicate everything with cryptic messages and associations.<\/span><\/p>\n

Here\u2019s an example of Volkswagen’s campaign that uses a simple message and visual to show that using a seatbelt can save your life.\u00a0<\/span><\/p>\n

\"car<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

20. Appeal to Your Fanbase<\/span><\/h2>\n

If you\u2019re a love brand, it\u2019s easy to appeal to your fanbase and show them your appreciation with an advertisement campaign like this one from Pepsi. But you can find creative ways to show your love for fans no matter how big or small your brand is.<\/span><\/p>\n

\"suggestive<\/p>\n

Image Source<\/span><\/a><\/p>\n

21. Use Simple Shapes to Tell a Story<\/span><\/h2>\n

Using a simple shape like an oval, a square, or a <\/span>circle in design<\/span><\/a>, can tell a story if used creatively. How to do this? Easy. Find the most prominent shapes that define your product and use them to your advantage.<\/span><\/p>\n

Here, the oval shape represents a common ground between a coffee bean and an Easter egg. That\u2019s Nescafe\u2019s creative way of saying \u201cHappy Easter.\u201d<\/span><\/p>\n

\"simple<\/p>\n

Image Source<\/span><\/a> \"\"<\/a><\/span><\/p>\n

22. Appeal to Visual Memory<\/span><\/h2>\n

When in doubt, use an image everybody is familiar with, like a famous painting, a photograph, or other artwork. It will appeal to the viewer\u2019s visual memory, and your image advertisement will be easier to remember.<\/span><\/p>\n

Here\u2019s an iconic example from Lego\u2014an ad series that recreates famous paintings using lego pieces.<\/span><\/p>\n

\"lego<\/p>\n

Image Source<\/span><\/a><\/p>\n

23. Illustrate Your Slogan<\/span><\/h2>\n

Sometimes, to get a creative advertising idea, all you have to do is take a second look at your brand\u2019s slogan. You might find image advertisement ideas<\/a> that you previously missed.\u00a0<\/span><\/p>\n

Here\u2019s a beautiful example from KitKat, where the \u201cHave a break, have a KitKat\u201d slogan is represented with just a few icons.<\/span><\/p>\n

\"kitkat<\/p>\n

Image Source<\/span><\/a><\/p>\n

24. Be Clear. Crystal Clear<\/span><\/h2>\n

Creatively illustrating your product\u2019s main features is the best way to get your advertisements noticed. Be clear and transparent (pun intended) about how your product is, and you\u2019ll have an advertisement design to remember.\u00a0<\/span><\/p>\n

Here\u2019s a great example of a mineral water advertisement poster design that takes water\u2019s main quality and transposes it to a watermelon.\u00a0<\/span><\/p>\n

\"water<\/p>\n

Image Source<\/span><\/a><\/p>\n

25. Use a Negative Emotion<\/span><\/h2>\n

Sometimes, putting the spotlight on a negative emotion, such as fear, works excellent in advertising, but only as long as you can come up with a solution. All you have to do is find a problem that can be fixed or prevented by your product, execute a brilliant image advertisement, and you\u2019re good to go.<\/span><\/p>\n

This creative example by Fabian Dotor for Nissan got my attention with the aggressive shark made of nails. One of the worst nightmares of any car owner, am I right?<\/span><\/p>\n

\"nissan<\/p>\n

Image Source<\/span><\/a><\/p>\n

26. Make It Memorable<\/span><\/h2>\n

The smallest detail can make a difference and transform a minimalist image advertisement into a truly remarkable one. Find that detail, and your work will surely be remembered.<\/span><\/p>\n

This ad with a bottle\u2019s bottom and a tomato\u2019s stem for Heinz is one of the most memorable minimalist advertisement design examples. It speaks of freshness, natural flavors, and creativity with a simple but significant association.<\/span><\/p>\n

\"heinz<\/p>\n

Image Source<\/span><\/a><\/p>\n

27. Use Negative Space<\/span><\/h2>\n

In advertising design, we refer to negative space as the area around and between the subject itself. Many advertising design examples use negative space to show another view of the story they want to tell.\u00a0<\/span><\/p>\n

But very few have used the idea itself in such a creative way as this example from Fiat. The poster was designed to help raise awareness of the dangers of texting and driving, and it states, \u201cYou either see the letter or the dog. Don\u2019t text and drive\u201d.\u00a0<\/span><\/p>\n

\"use<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

28. Make People Look Twice<\/span><\/h2>\n

Creating memorable advertisement photos is all about capturing your audience\u2019s interest and curiosity. Then, they might be interested in finding out more about the product.<\/span><\/p>\n

Take a look at this poster advertising example from Ariel by Saatchi & Saatchi. They managed to make you look twice to find the product\u2019s main selling point: immaculate clothes.<\/span><\/p>\n

\"ariel<\/p>\n

Image Source<\/span><\/a><\/p>\n

29. Use the Power of Nature<\/span><\/h2>\n

If you want to show that a product is environmentally friendly, you can always start by integrating some nature-inspired visual metaphors into your image advertisement design.\u00a0<\/span><\/p>\n

Take a look at this adorable ad campaign for Mini Cooper. It shows that the car is small, eco-friendly, and attractive by placing a miniature in the middle of nature.\u00a0<\/span><\/p>\n

\"mini<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

30. Appeal to Pop Culture<\/span><\/h2>\n

Appealing to pop culture for <\/span>creative advertising examples<\/span><\/a> is a great way to connect with your audience.\u00a0<\/span><\/p>\n

This print ad from Band-Aid is perfectly illustrating this trend. The poster highlights their bandages\u2019 flexibility by showing the Incredible Hulk\u2019s hand with a bandage on it.<\/span><\/p>\n

\"band<\/p>\n

Image Source<\/span><\/a><\/p>\n

31. Use Hot Imagery<\/span><\/h2>\n

Everybody wants to create a hot advertising poster design, right? And if the product is also hot (like Tabasco hot), you can use your imagination to create a beautiful analogy.<\/span><\/p>\n

This example compares someone\u2019s lips after they tasted Tabasco to a volcano eruption. And the result is spectacular.<\/span><\/p>\n

\"tabasco<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

32. Use Visual Contrasts<\/span><\/h2>\n

We all know that contrast is one of the most powerful principles of design<\/a>. contrasts work great together when it comes to picture advertisement. Contrasts have the power to attract us and make us wonder about the advertising\u2019s message and purpose. Don\u2019t be afraid to use contrasting elements if they enhance your message.\u00a0<\/span><\/p>\n

Here\u2019s a great example from McDonald\u2019s. The creators of this ad combined two elements that, at first glance, have nothing to do with each other: mobile phones and hamburgers. But when you read the message, it actually makes sense: it\u2019s an ad about mobile ordering.<\/span><\/p>\n

\"mcdonalds<\/p>\n

Image Source<\/span><\/a><\/p>\n

33. Emphasize Your Message\u00a0<\/span><\/h2>\n

A powerful message can be successfully combined with advertisement photos that illustrate it creatively.\u00a0<\/span><\/p>\n

Here\u2019s a great example by MAC, as a part of a campaign that fights against drinking and driving. The image attracts the viewer’s attention so that the message will surely be remembered.<\/span><\/p>\n

\"no<\/p>\n

Image Source<\/span><\/a><\/p>\n

34. Use Emotion to Your Advantage<\/span><\/h2>\n

People respond to emotional advertising<\/a>, so don\u2019t be afraid to use it to your advantage. Here\u2019s a beautiful example from FCB, Israel for Igul Letova. It uses a powerful visual metaphor to suggest how students with learning disabilities might feel.<\/span><\/p>\n

\"appeal<\/p>\n

Image Source<\/span><\/a><\/p>\n

35. Use Anthropomorphism<\/span><\/h2>\n

We are wired to see human characteristics everywhere, even where they don\u2019t exist. That\u2019s why we sometimes see faces in clouds. <\/span>Anthropomorphism works in marketing<\/span><\/a> and advertising because it builds trust, and humanizing products can make them feel more likable.\u00a0<\/span><\/p>\n

Max Shoes used anthropomorphism to humanize their shoes and paired the imagery with creative advertisement photos and a powerful message: you are what you wear. The result is both attractive and creative, as you can see in this picture advertisement example.<\/span><\/p>\n

\"Use<\/p>\n

Image Source<\/span><\/a><\/p>\n

36. Appeal to Sensations<\/span><\/h2>\n

Sensations are more powerful than rational thinking in advertising, so appealing to senses to enhance a product\u2019s characteristics will always provide excellent results.\u00a0<\/span><\/p>\n

Let\u2019s take a moment to analyze this example from Chupa Chups. You can actually feel the pear\u2019s taste in your mouth as you look at this advertisement poster design. It works because our brain immediately sends signals to our taste receptors when we look at something delicious.<\/span><\/p>\n

\"appeal<\/p>\n

Image Source<\/span><\/a><\/p>\n

37. Play with People’s Perception<\/span><\/h2>\n

When we see an ad or picture advertisement, we already know what to expect. Playing with people\u2019s preconceptions and giving them a twist can be successful if done right.<\/span><\/p>\n

In this advertising design example, you expect to see a beer commercial, and that\u2019s exactly what you see at first glance: a glass of Guinness. But wait. When we take a second look, you can actually spot a stack of mobile phones, then you read the message, and it all becomes clear.\u00a0<\/span><\/p>\n

\"guiness<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

38. Use the Power of Typography<\/span><\/h2>\n

Typography advertising is making a powerful comeback these days. A great message can be enhanced by beautiful typography. Just look at this stunning example that illustrates a poem creatively, and find ways to play with words and images for your own advertising.\u00a0<\/span><\/p>\n

\"power<\/p>\n

Image Source<\/span><\/a><\/p>\n

39. Use a Clean Design to Draw Attention<\/span><\/h2>\n

Simplicity is the ultimate sophistication, and that\u2019s true for advertising as well. Sometimes, you don\u2019t need elaborate designs to tell a story. You just have to use a powerful symbol that everybody is familiar with.<\/span><\/p>\n

Just look at how a few simple lines can send a message in this great minimalist ad from McDonald\u2019s.<\/span><\/p>\n

\"mcdonalds<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

40. Use White Space<\/span><\/h2>\n

We already mentioned how negative space or white space<\/a> is a booming trend in advertising. And when it\u2019s combined with a meaningful message, it can give birth to a true masterpiece.<\/span><\/p>\n

Take a look at this heartwarming example from McCANN and how they used white space to encourage people to adopt.\u00a0<\/span><\/p>\n

\"family<\/p>\n

Image Source<\/span><\/a>\u00a0<\/span><\/p>\n

In a Nutshell<\/span><\/h2>\n

Successful advertising is all about breaking barriers, seeing things differently, and finding new visual ways to tell a story. When you get inspired by creative design examples and advertisement case studies, you can learn to think differently and get the courage to experiment with new advertising techniques<\/a>.\u00a0<\/span><\/p>\n

I hope these advertising examples had the same effect on you, and now you feel inspired to create something memorable. \"\"<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of online advertising, creativity is essential. A catchy design can make the difference between a successful campaign and one that\u2019s forgotten the next minute. The best news is that, despite what most people think, creative skills can be learned. All you have to do is practice with<\/p>\n","protected":false},"author":182,"featured_media":66355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3995,3985],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/66302"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=66302"}],"version-history":[{"count":19,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/66302\/revisions"}],"predecessor-version":[{"id":82051,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/66302\/revisions\/82051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/66355"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=66302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=66302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=66302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}