{"id":62645,"date":"2020-10-06T11:56:52","date_gmt":"2020-10-06T08:56:52","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=62645"},"modified":"2023-07-24T14:15:41","modified_gmt":"2023-07-24T11:15:41","slug":"pinterest-ads-for-ecommerce","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/pinterest-ads-for-ecommerce\/","title":{"rendered":"Pinterest Ads for Ecommerce: How to Sell on Pinterest"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pinterest was launched back in March 2010, and it now has <\/span><a href=\"https:\/\/www.statista.com\/statistics\/463353\/pinterest-global-mau\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">433 million monthly active users worldwide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The never-ending inspiration that users can find on this social site has turned Pinterest into a high user engagement platform. That&#8217;s because it&#8217;s different from the other popular social media networks.<\/span><\/p>\n<p><span style=\"font-size: 1.21429rem;\">Here&#8217;s why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest is designed so that users can easily discover and save ideas that inspire them. It&#8217;s not about engaging with other people or generating discussions. It&#8217;s all about the people who already <\/span><span style=\"font-weight: 400;\">decided to take action<\/span><span style=\"font-weight: 400;\"> for their inspiration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gives brands an excellent way to be discovered by creating <\/span><b>Pinterest ads for ecommerce.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Which brings me to the next point.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why You Should Advertise on Pinterest\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People come to Pinterest not only to discover new stuff and get inspired but to plan and take action as well. So your chances to <\/span>sell on Pinterest<span style=\"font-weight: 400;\"> are high. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The future-focused mindset of Pinterest users makes this platform ideal for advertising, especially for ecommerce businesses, because people are actively looking for new ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that users are open to discovering new brands, just like yours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Pinterest, you can target people through advertising at different stages of their journey\u2014when they&#8217;re just searching, comparing options, or when they&#8217;re ready to buy.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few <\/span><a href=\"https:\/\/view.highspot.com\/viewer\/5f0e1aa4c714337c761eab84\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">must-know statistics<\/span><\/a><span style=\"font-weight: 400;\"> about Pinners&#8217; behavior that you&#8217;ll want to keep in mind:\u00a0<\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li><span style=\"font-weight: 400;\">97% of the top searches on Pinterest are non-branded<\/span><\/li>\n<li><span style=\"font-weight: 400;\">85% of weekly Pinners have made a purchase after being inspired by Pins from brands<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pinterest needs only half of the impressions compared to other platforms to convert its users<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A Pinterest user spends nearly 80% more in retail than a non-Pinterest user<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Almost 9 in 10 weekly Pinners use Pinterest for inspiration, followed by a purchase<\/span><\/li>\n<li><span style=\"font-weight: 400;\">2 in 3 Pinners use Pinterest to find a trustworthy idea, product, or service<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More than 25% of the time spent on Pinterest is for shopping. This percentage is higher than on any other social media platform<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Half of weekly Pinterest users check the discovery platform during in-store shopping<\/span><\/li>\n<li><span style=\"font-weight: 400;\">9 in 10 weekly users search for inspiration on Pinterest for a recent purchase<\/span><\/li>\n<li><span style=\"font-weight: 400;\">3 in 4 weekly users have discovered a new brand or product on Pinterest<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without further ado, let&#8217;s see how you can run Pinterest ads for ecommerce.<\/span><\/p>\n<h2><b>Pinterest Ads for Ecommerce: 5 Ad Formats to Consider for Your Campaigns\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The good news about Pinterest is that the ads on the platform don&#8217;t interrupt people&#8217;s experience because they are actively looking for products like yours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your goal, you have several options when doing Pinterest ecommerce advertising. Let&#8217;s look at all of them.<\/span><\/p>\n<h3><b>1. Standard Pin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can use this format to run your ad using a vertical or square image. It will look like a regular pin, and with the label <\/span><i><span style=\"font-weight: 400;\">Promoted by<\/span><\/i><span style=\"font-weight: 400;\"> under it, which will disappear once it gets repined.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62646\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/standard-promoted-pin-351x600.jpg\" alt=\"standard promoted pin\" width=\"351\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/standard-promoted-pin-351x600.jpg 351w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/standard-promoted-pin-600x1024.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/standard-promoted-pin-88x150.jpg 88w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/standard-promoted-pin.jpg 640w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/p>\n<h3><b>2. Carousel<\/b><\/h3>\n<p><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/create-a-carousel\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Carousels<\/span><\/a><span style=\"font-weight: 400;\"> are similar to the feature available on Instagram. The only difference is that you can add only up to five cards on Pinterest. Pinners will see carousels in their feed and will be able to swipe through the images or save them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each image can have its own description and landing page. See it in action in the video below.<\/span><\/p>\n<p><iframe title=\"Carousel Preview: Cheerios\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/xKsd4Z_Ml6Y?start=21&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><b>3. Video<\/b><\/h3>\n<p><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/promoted-video-with-autoplay\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Video ads<\/span><\/a><span style=\"font-weight: 400;\"> start playing when they come into view in a Pinner&#8217;s feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re planning on using video ads, you should know that users are not always watching them with sound on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, make your video engaging without sound because the stats say that <\/span><a href=\"https:\/\/view.highspot.com\/viewer\/5f0e1aa4c714337c761eab84\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest users are almost 55% more likely to purchase<\/span><\/a><span style=\"font-weight: 400;\"> something after seeing a video on Pinterest than videos from other social networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has some incredibly useful resources that help users every step of the way. Check out this guide on how to <\/span><a href=\"https:\/\/view.highspot.com\/viewer\/5ec59ef48117170f80a6cd67\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create a breakthrough video<\/span><\/a><span style=\"font-weight: 400;\"> that inspires people.<\/span><\/p>\n<figure class=\"wp-block-video\"><video src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/pinterest-promoted-video-pin.mp4\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" controls=\"controls\" width=\"580\" height=\"1024\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/video><\/figure>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.business2community.com\/ecommerce\/pinterest-ads-for-ecommerce-full-guide-02317097\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><b><\/b><\/p>\n<h3><b>4. Collection<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Collections ads can be created only on desktop and will be shown to those who are using the Pinterest mobile app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an ad format combined by a main asset and three secondary assets. After a Pinner taps on a <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/collections-ads-on-pinterest\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collection ad<\/span><\/a><span style=\"font-weight: 400;\">, the main creative will expand, and they will also see up to 24 secondary assets.\u00a0<\/span><\/p>\n<figure class=\"wp-block-video\"><video src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/pinterest-collection-pins.mp4\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" controls=\"controls\" width=\"731\" height=\"486\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/video><\/figure>\n<p style=\"text-align: center;\"><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/collections-ads-on-pinterest\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><b><\/b><\/p>\n<h3><b>5. Shopping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve set up the product groups in Catalogs, you can start promoting them through <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/shopping-ads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopping Ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You won&#8217;t need to do any additional targeting for this ad format because the platform uses the product data you provided to show relevant products to Pinners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also run a dynamic retargeting campaign to reach those who already visited your site or have products in their cart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With shopping ads, users will be able to discover and purchase products easily, so you can<\/span>\u00a0sell on Pinterest <span style=\"font-weight: 400;\">with minimal effort.\u00a0<\/span><\/p>\n<figure class=\"wp-block-video\"><video src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/pinterest-shopping-pins.mp4\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" controls=\"controls\" width=\"700\" height=\"330\"><\/video><\/figure>\n<p>Now, let&#8217;s go through the main steps of creating a Pinterest advertising campaign.<\/p>\n<h2><b>Getting Started with Pinterest Ads for Ecommerce<\/b><\/h2>\n<h3><b>1. Set up your Pinterest Business account<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before running Pinterest ads, you&#8217;ll first need a <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/get-a-business-account\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business account<\/span><\/a><span style=\"font-weight: 400;\">. If you don&#8217;t have one already, you need to set it up and then install the <\/span><a href=\"https:\/\/business.pinterest.com\/en\/\/analytics-and-measurement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest tag<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After this, go to your business account dashboard and click on the<\/span><i><span style=\"font-weight: 400;\"> Ads<\/span><\/i><span style=\"font-weight: 400;\"> section, then on <\/span><i><span style=\"font-weight: 400;\">Create ad<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-65877\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step1-1.png\" alt=\"step1\" width=\"771\" height=\"621\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step1-1.png 771w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step1-1-600x483.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step1-1-150x121.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step1-1-768x619.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step1-1-18x13.png 18w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/p>\n<h3><b>2. Choose your campaign objective<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you need to choose your campaign objective. There are six available campaign objectives:\u00a0<\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li><b>Brand awareness<\/b><span style=\"font-weight: 400;\"> helps advertisers reach new audiences, so more people learn about the company and its products.<\/span><\/li>\n<li><b>Video views<\/b><span style=\"font-weight: 400;\"> that are effective at the brand discovery.\u00a0<\/span><\/li>\n<li><b>Traffic <\/b><span style=\"font-weight: 400;\">is essential if your goal is to drive potential shoppers to your online store.\u00a0<\/span><\/li>\n<li><b>App install<\/b><span style=\"font-weight: 400;\"> comes in handy when you promote your mobile app and want more downloads and installs.<\/span><\/li>\n<li><b>Conversions <\/b><span style=\"font-weight: 400;\">are an important objective when you want to drive action.<\/span><\/li>\n<li><b>Catalog sales <\/b><span style=\"font-weight: 400;\">are meant to help you get more conversions through shopping ads.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-62651 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step2-600x234.jpg\" alt=\"step2\" width=\"600\" height=\"234\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step2-600x234.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step2-1024x400.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step2-150x59.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step2-768x300.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step2-770x301.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step2.jpg 1400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><b>3. Define your target audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This step includes creating your ad groups and adding the targeting requirements.<\/span> Y<span style=\"font-weight: 400;\">ou&#8217;ll need to set up your ad group audience, interests, keywords, demographics, and placements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the left side of your screen, click on <\/span><i><span style=\"font-weight: 400;\">New ad group.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65878 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step3-1-600x454.png\" alt=\"step3\" width=\"600\" height=\"454\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step3-1-600x454.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step3-1-150x114.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step3-1-180x135.png 180w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step3-1-18x13.png 18w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step3-1-80x60.png 80w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step3-1.png 741w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is what you&#8217;ll be able to set up related to your target audience:<\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li><b>Audiences. <\/b>Y<span style=\"font-weight: 400;\">ou&#8217;ll be able to create a custom audience based on your existing customer list and those who previously interacted with your content or website.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62653 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step4-600x274.jpg\" alt=\"step4\" width=\"600\" height=\"274\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4-600x274.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4-1024x468.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4-150x69.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4-768x351.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4-770x352.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4-1170x537.jpg 1170w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step4.jpg 1174w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul style=\"list-style-type: square;\">\n<li><b>Interests.<\/b><span style=\"font-weight: 400;\"> Here, you can add interests that your audience might have, which can be related to your industry, so keep this in mind. Interests should be relevant to your promoted pins.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62654\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step5-600x262.jpg\" alt=\"step5\" width=\"600\" height=\"262\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step5-600x262.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step5-1024x447.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step5-150x65.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step5-768x335.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step5-770x336.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step5.jpg 1171w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul style=\"list-style-type: square;\">\n<li><b>Keywords.<\/b><span style=\"font-weight: 400;\"> From broad phrases to exact match options, you can choose plenty of keywords to maximize the chances of your ads appearing in search results.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62655\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step6-600x408.jpg\" alt=\"step6\" width=\"600\" height=\"408\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step6-600x408.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step6-1024x697.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step6-150x102.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step6-768x523.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step6-770x524.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step6.jpg 1170w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul style=\"list-style-type: square;\">\n<li><b>Demographics.<\/b><span style=\"font-weight: 400;\">\u00a0Based on the products you sell, you can choose to target a specific audience by adding details such as gender, age, location, language, and device preferences.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62656\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step7-600x322.jpg\" alt=\"step7\" width=\"600\" height=\"322\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step7-600x322.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step7-1024x550.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step7-150x81.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step7-768x413.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step7-770x414.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step7.jpg 1171w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul style=\"list-style-type: square;\">\n<li><b>Advanced options.<\/b><span style=\"font-weight: 400;\">\u00a0Here, you can select your ads&#8217; placement and insert tracking URLs. The ads can show up in search, home feed, or both.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62657\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step8-600x177.jpg\" alt=\"step8\" width=\"600\" height=\"177\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8-600x177.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8-1024x302.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8-150x44.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8-768x227.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8-770x227.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8-1170x347.jpg 1170w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step8.jpg 1175w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><b>4. Set up your budget and campaign agenda<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, it&#8217;s time to set your daily or lifetime budget, as well as the duration of your campaign.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62658\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step9-600x164.jpg\" alt=\"step9\" width=\"600\" height=\"164\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step9-600x164.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step9-1024x279.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step9-150x41.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step9-768x209.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step9-770x210.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step9.jpg 1170w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><b>5. Select bidding and delivery preferences<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Set up your bidding options and choose between automatic or custom bids. The custom one will allow you to set the exact price to bid at auction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you will also set the delivery&#8217;s pacing, which can be standard or accelerated. The latter one will bring you high impact, fast results, and you&#8217;ll be able to target your specific audience with a set budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The accelerated option may be your best choice if you&#8217;re new to Pinterest advertising or if you want to see in a short amount of time what results you can get, without investing too much money<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62660\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step11-600x281.jpg\" alt=\"step11\" width=\"600\" height=\"281\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step11-600x281.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step11-1024x480.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step11-150x70.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step11-768x360.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step11-770x360.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step11.jpg 1177w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><b>6. Run your Pinterest ad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, it&#8217;s time to choose the pin you want to promote or create a new one for your ad campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already have pins you wish to promote, check <\/span><a href=\"https:\/\/analytics.pinterest.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest analytics<\/span><\/a><span style=\"font-weight: 400;\"> to see which ones are performing well.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62661\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step12-600x259.jpg\" alt=\"step12\" width=\"600\" height=\"259\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step12-600x259.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step12-1024x442.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step12-150x65.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step12-768x331.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step12-770x332.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step12.jpg 1479w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65879 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/step13-1-600x439.jpg\" alt=\"step13\" width=\"600\" height=\"439\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step13-1-600x439.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step13-1-150x110.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step13-1-768x563.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step13-1-18x13.jpg 18w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step13-1-80x60.jpg 80w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/step13-1.jpg 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re planning to create new pins for your ads, here are a few guidelines to consider.\u00a0<\/span><\/p>\n<h2><b>5 Tips for Creating Eye-Catching Pinterest Ads for eCommerce<\/b><\/h2>\n<h3><b>1. Choose the right Pin format<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing you need to do for your <\/span>Pinterest ecommerce <span style=\"font-weight: 400;\">strategy is to decide what ad format fits your campaign objective. Depending on the product you&#8217;re advertising, think of the format that will help you promote it to the fullest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose between standard pins, video pins, carousels, collections, and shopping pins.<\/span><\/p>\n<h3><b>2. Add movement with transitions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing draws attention more than a video. Create transitions that can become so addictive your audience wants to engage with your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the video ad below created for a Tom Ford perfume, the dark colors blend seamlessly with the video frames&#8217; rapid movements, making the perfect setup for the moments when the brand&#8217;s name and product appear on the screen.<\/span><\/p>\n<figure class=\"wp-block-video\"><video src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/tom-ford-pinterest-video-ad.mp4\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" controls=\"controls\" width=\"700\" height=\"470\"><\/video><\/figure>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ro.pinterest.com\/pin\/350788258481527472\/?nic_v2=1a1mh8bI4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><b><\/b><\/p>\n<h3><b>3. Use compelling copy<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On Pinterest, you have to think vertically, so you need to come up with copy that&#8217;s short yet catchy, but that also expresses precisely what you want to promote. If you have to use longer text, break it into smaller parts, and use a format such as a carousel or a video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the following ad from L&#8217;Oreal, there are only nine words, but all of them are used to make the Pin stand out.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62664\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/loreal-pinterest-ad-600x462.jpg\" alt=\"l'oreal pinterest ad\" width=\"600\" height=\"462\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/loreal-pinterest-ad-600x462.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/loreal-pinterest-ad-150x115.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/loreal-pinterest-ad-768x591.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/loreal-pinterest-ad-770x593.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/loreal-pinterest-ad.jpg 930w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ro.pinterest.com\/pin\/246783254569690791\/?nic_v2=1a1mh8bI4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><b><\/b><\/p>\n<h3><b>4. Show the product in action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One effective way to promote your product is to show your audience how it works and how they will benefit from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through your ad, you can create a quick demo, like Urban Decay did with the Stoned Vibes Eyeshadow Palette.<\/span><\/p>\n<figure class=\"wp-block-video\"><video src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/urban-decay-pinterest-product-in-action.mp4\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" controls=\"controls\" width=\"600\" height=\"516\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/video><\/figure>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ro.pinterest.com\/pin\/40462096642097434\/?nic_v2=1a1mh8bI4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><b><\/b><\/p>\n<h3><b>5. Connect your Pin to a landing page<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We&#8217;re talking about ads that promote your products. This is why every Pin has to be connected to a product landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your landing page will provide any further information the customer needs to make a purchase.<\/span><\/p>\n<h2><b>5 Examples of Inspiring Pinterest Feeds<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your Pins and pin ads can get discovered in the following tab if a user follows your page, or other ones similar to yours, or in their home feed (<\/span><i><span style=\"font-weight: 400;\">For You<\/span><\/i><span style=\"font-weight: 400;\"> section), where a user will get related Pins based on their likes, previous searches, and saves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for some inspiration to create ads for your <\/span>Pinterest ecommerce<span style=\"font-weight: 400;\"> strategy, take a look at the examples below.<\/span><b><\/b><\/p>\n<h3><b>BirchBox<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62666\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed-600x409.jpg\" alt=\"birchbox pinterest feed\" width=\"600\" height=\"409\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed-600x409.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed-1024x698.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed-150x102.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed-768x524.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed-770x525.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-pinterest-feed.jpg 1266w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/ro.pinterest.com\/birchbox\/_created\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BirchBox<\/span><\/a><span style=\"font-weight: 400;\"> is a beauty subscription service, and on their Pinterest, you&#8217;ll see they pin and repin beauty-related content. Besides just showing the products, they actually give excellent tips and tricks on beauty products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like this one:<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62667\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/birchbox-tip-600x293.jpg\" alt=\"birchbox tip\" width=\"600\" height=\"293\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-tip-600x293.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-tip-150x73.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-tip-768x375.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-tip-770x376.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/birchbox-tip.jpg 880w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><b><\/b><\/p>\n<h3><b>Etsy<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62668\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed-600x407.jpg\" alt=\"etsy pinterest feed\" width=\"600\" height=\"407\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed-600x407.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed-1024x694.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed-150x102.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed-768x521.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed-770x522.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-pinterest-feed.jpg 1260w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They present themselves as <\/span><i><span style=\"font-weight: 400;\">The market to find whatever you&#8217;re into, whoever you are. Make, buy, and sell on Etsy.com.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">And it is indeed like that. You can shop here, but you can also just search for inspiration on various topics, as their Pinterest has quite a few noteworthy Pins created and saved on different boards:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62669\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-600x258.jpg\" alt=\"etsy created pins\" width=\"600\" height=\"258\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-600x258.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-1024x441.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-150x65.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-768x331.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-1536x661.jpg 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins-770x332.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-created-pins.jpg 1874w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62670\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-600x245.jpg\" alt=\"etsy saved pins\" width=\"600\" height=\"245\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-600x245.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-1024x418.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-150x61.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-768x314.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-1536x628.jpg 1536w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins-770x315.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/etsy-saved-pins.jpg 1887w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><b>West Elm<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62671\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed-600x401.jpg\" alt=\"west elm pinterest feed\" width=\"600\" height=\"401\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed-600x401.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed-1024x685.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed-150x100.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed-768x513.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed-770x515.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/west-elm-pinterest-feed.jpg 1270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The furniture company,<\/span> <span style=\"font-weight: 400;\">West Elm<\/span><span style=\"font-weight: 400;\">, uses Pinterest cleverly. They showcase the products while offering highly actionable decorating tips.\u00a0<\/span><\/p>\n<h3><b>Kate Spade<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62672\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed-600x391.jpg\" alt=\"kate spade pinterest feed\" width=\"600\" height=\"391\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed-600x391.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed-1024x668.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed-150x98.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed-768x501.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed-770x500.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/kate-spade-pinterest-feed.jpg 1271w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you go to <\/span><span style=\"font-weight: 400;\">Kate Spade&#8217;s<\/span><span style=\"font-weight: 400;\"> Pinterest profile in the created Pins section, you&#8217;ll find inspiration on every level: colors, outfits, accessories, and self-care tips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you&#8217;ll see the brand&#8217;s personality all over the feed and will surely convince you to go to the Shopping section for more.<\/span><\/p>\n<h3><b>Fenty Beauty by Rihanna<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62673\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed-600x407.jpg\" alt=\"fenty beauty pinterest feed\" width=\"600\" height=\"407\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed-600x407.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed-1024x694.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed-150x102.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed-768x521.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed-770x522.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/10\/fenty-beauty-pinterest-feed.jpg 1258w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>This Pinterest profile surely is the queen of video content. You&#8217;ll find everything related to Rihanna&#8217;s line of products, including the shopping section.<\/p>\n<p>In this final section, I&#8217;ll show you how to use Creatopy to create a pin.<\/p>\n<h2><b>How to Create a Standard Pin with Creatopy<\/b><\/h2>\n<h3><b>1. Go to Creatopy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Log into your Creatopy account, or sign up for free.<\/span><b><\/b><\/p>\n<h3><b>2. Choose the format<\/b><b><\/b><\/h3>\n<p>Once you&#8217;re on the platform&#8217;s dashboard, type\u00a0<em>Pinterest\u00a0<\/em>in the search bar and pick the pre-made size created to comply with Pinterest size recommendations.<\/p>\n<h3><b>3. Choose a template or start from scratch<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Then, it&#8217;s time to start designing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, you need to decide whether you want to choose an existing template from our gallery or start with a blank canvas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you decide to start from scratch, you can choose a stock image or video from the <\/span><i><span style=\"font-weight: 400;\">Elements<\/span><\/i><span style=\"font-weight: 400;\"> section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or upload your own visual onto the canvas.<\/span><b><\/b><\/p>\n<p>You can do this by simply drag &amp; drop your files into your workspace.<\/p>\n<h3><b>4. Add elements and personalize your Pin<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve decided on the visual you want to use, it&#8217;s time to start editing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add text, change its color, add shapes, or blur the elements. Just play with everything the platform offers you until you&#8217;re satisfied with the result.<\/span><\/p>\n<h3><b>5. Download your design<\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The final step is to download your work in PNG or JPG format, and then go to Pinterest and upload it as a standard Pin and transform it into an ad.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest users are people of action. They visit Pinterest to get ideas that they&#8217;ll later put into practice. This should be the main reason why you should consider advertising on this fantastic discovery platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope that these tips will inspire you to give Pinterest a go. And if you do, let me know in the comments how it went for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest was launched back in March 2010, and it now has 433 million monthly active users worldwide. The never-ending inspiration that users can find on this social site has turned Pinterest into a high user engagement platform. That&#8217;s because it&#8217;s different from the other popular social media networks. Here&#8217;s why.<\/p>\n","protected":false},"author":197,"featured_media":62683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3989,3985,3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/62645"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=62645"}],"version-history":[{"count":17,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/62645\/revisions"}],"predecessor-version":[{"id":82077,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/62645\/revisions\/82077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/62683"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=62645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=62645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=62645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}