{"id":62600,"date":"2022-01-04T11:06:26","date_gmt":"2022-01-04T08:06:26","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=62600"},"modified":"2023-07-24T14:15:32","modified_gmt":"2023-07-24T11:15:32","slug":"ecommerce-advertising","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/ecommerce-advertising\/","title":{"rendered":"Ecommerce Advertising in 2022: How To Take Advantage of Online Channels"},"content":{"rendered":"

The shopping experience changed a lot throughout the years.\u00a0<\/span><\/p>\n

We can’t deny the impact of ecommerce on the way we shop. Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away.\u00a0\u00a0<\/span><\/p>\n

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Ecommerce is a <\/span>trillion-dollar industry<\/span><\/a> and a highly competitive one, which is why customer acquisition can be a struggle.\u00a0<\/span><\/p>\n

People want to buy products online, so to get the word out there about your online store, you need to invest in ecommerce advertising.\u00a0\u00a0<\/span><\/p>\n

What Is Ecommerce Advertising?<\/b><\/h2>\n

Ecommerce advertising is a set of promotional activities that aim at driving sales for online stores through the placement of paid content.<\/span><\/p>\n

The paid ads placed on different properties are going to help you reach people faster, whether they already know about your brand or not. Even if the ads don’t bring you instant sales, they will still be highly effective at boosting brand awareness. The sales will ultimately come too.<\/span><\/p>\n

Without further ado, let’s go over a few different effective ways of doing ecommerce advertising online.\u00a0<\/span><\/p>\n

1. Social Media Advertising<\/strong><\/h2>\n

I received a text message the other day, and I didn’t recognize the notification sound. This got me thinking that nowadays, every conversation I have is on either Facebook or Instagram.<\/span><\/p>\n

You already know that social media plays a massive role in our lives. After all, <\/span>3.6 billion people<\/span><\/a> are using social media worldwide, which means that your target audience is there as well.\u00a0<\/span><\/p>\n

Let’s take a look at a few different social media platforms where you can do ecommerce ads.\u00a0<\/span><\/p>\n

1.1. Facebook<\/b><\/h3>\n

Facebook is the leading social media platform in the world, with over <\/span>2.7 billion monthly active users<\/span><\/a> as of the second quarter of 2020.<\/span><\/p>\n

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Image Source<\/span><\/a><\/p>\n

Facebook ads for ecommerce will bring you an average <\/span>conversion rate of<\/span> 9.21%<\/span><\/a>.<\/span><\/p>\n

Before you start creating a Facebook ad, you need to decide on your objective and the type of ad you want to design. Here are a few ad formats to choose from:\u00a0<\/span><\/b><\/p>\n