{"id":62540,"date":"2022-01-04T09:44:16","date_gmt":"2022-01-04T06:44:16","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=62540"},"modified":"2023-07-24T14:15:32","modified_gmt":"2023-07-24T11:15:32","slug":"ecommerce-marketing","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/ecommerce-marketing\/","title":{"rendered":"Ecommerce Marketing in 2022: 9 Pillars for Building a Solid Strategy"},"content":{"rendered":"

Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today.\u00a0<\/span><\/p>\n

Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success.<\/span><\/p>\n

<\/p>\n

The stakes are high in the ecommerce industry, especially when you’re competing with giants such as Amazon or Walmart, the <\/span>top two largest retailers<\/span><\/a> in the US.\u00a0<\/span><\/p>\n

Projections show that <\/span>retail ecommerce sales worldwide<\/span><\/a> are expected to hit $5.5 trillion in 2022, so there’s no better time than now to start working on a powerful ecommerce marketing strategy.<\/span><\/p>\n

Ecommerce marketing and digital marketing need to work hand in hand so your business will benefit from all the exposure it can get.\u00a0<\/span><\/p>\n

When it comes to choosing <\/span>ecommerce digital marketing strategies, there’s no such thing as one size fits all. Everything depends on the business context, industry, what you sell, and the audience you’re targeting.\u00a0<\/span><\/p>\n

Let’s take it one step at a time.<\/span><\/p>\n

What Is Ecommerce Marketing?<\/b><\/h2>\n

Ecommerce marketing is the process of using different tactics and strategies to drive traffic to your online store, convert that traffic into paying customers, and turn those customers into loyal ones.<\/span><\/p>\n

With a solid <\/span>plan, you’ll be able to build brand awareness, attract more traffic to your site, drive customer loyalty, and keep your business flourishing by increasing sales.<\/span><\/p>\n

Although every ecommerce business is different, there are a few essential ecommerce marketing ideas that are universal and can be included in your marketing plan<\/a>.<\/span><\/p>\n

Let’s go over them.<\/span><\/p>\n

9 Pillars of Building a Solid Ecommerce Marketing Strategy in 2022<\/b><\/h2>\n

1. Social Media Marketing<\/b><\/h3>\n

What’s your first instinct when a friend tells you about a new brand they discovered? You either search it on Google or social media or ask the friend for a link to their website\/social media profile. <\/span><\/p>\n

Millions of people are using social media, making sense for this medium to be a part of your ecommerce marketing strategy.\u00a0<\/span><\/p>\n

Here is what you should focus on when it comes to social media marketing:<\/span><\/p>\n