{"id":62317,"date":"2020-09-02T15:00:44","date_gmt":"2020-09-02T12:00:44","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=62317"},"modified":"2023-07-24T14:15:46","modified_gmt":"2023-07-24T11:15:46","slug":"tiktok-ads","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/tiktok-ads\/","title":{"rendered":"How to Design TikTok Ads That Will Skyrocket Your Brand"},"content":{"rendered":"

TikTok is a new name for some, an already popular social media platform for others, and the latest battlefield for marketers worldwide.\u00a0<\/span><\/p>\n

If you work in the marketing industry and have been ignoring this platform up until now, it’s time to get out of your bubble and reassess your priorities.\u00a0<\/span><\/p>\n

Why? Because TikTok’s popularity is growing as we speak.\u00a0<\/span><\/p>\n

<\/p>\n

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Summary<\/strong><\/h2>\n
    \n
  1. \n

    What Is TikTok and What Marketers Need to Know about It?<\/a><\/h4>\n<\/li>\n
  2. \n

    How to Design TikTok Ads<\/a><\/h4>\n<\/li>\n
  3. \n

    How to Advertise on TikTok<\/a><\/h4>\n<\/li>\n<\/ol>\n
    \n

    The app surpassed two billion downloads on the App Store and Google Play, a record that happened during a global pandemic. <\/span><\/p>\n

    \"TikTok<\/p>\n

    Image Source<\/a><\/p>\n

    This social media platform can be part of a fruitful marketing campaign. You can use it for advertising and, if you choose your strategy well enough, you might find that TikTok can bring you satisfactory results.\u00a0<\/span><\/p>\n

    However, we’ll talk about this later because now we need to answer the first two questions any marketer would ask before including a TikTok strategy in their marketing plan<\/a>:<\/span><\/p>\n

    <\/a>A. What Is TikTok and What Marketers Need to Know about It?<\/b><\/h2>\n

    TikTok is a Chinese video sharing network service owned by a Beijing based Internet technology company founded in 2012 by Zhang Yiming. In just three years after its launch, the platform acquired over 800 million users.<\/span><\/p>\n

    What you need to know as a marketer?\u00a0<\/strong><\/h3>\n

    Besides the impressive number of users and the <\/span>high average engagement rate<\/span><\/a>, which are quite significant from a marketer’s point of view, TikTok is a video-based platform that focuses on short videos.<\/span><\/p>\n

    We also know that visual data and video marketing<\/a> are nowadays more popular than ever, and if you need proof of what I am saying, take a quick look at how YouTube grew over the past few years. Or how Instagram and Facebook adapted to this trend by implementing more and more features and capabilities for hosting and sharing video content.<\/span><\/p>\n

    You can use a TikTok marketing<\/a> strategy as a content publisher and advertiser at the same time.\u00a0<\/span><\/p>\n

    So how do you approach TikTok advertising? Continue reading to find all about it.<\/span><\/p>\n

    <\/a>B. How to Design TikTok Ads<\/strong><\/h2>\n

    While TikTok is a new platform, it’s not that different from all other similar territories available online that a marketer could conquer.<\/span><\/p>\n\n\n\n
    \"\"<\/p>\n

    Laura Savu \u2013 Global Community Manager at TikTok<\/strong><\/a><\/h3>\n

    We’re<\/span> living challenging times for the digital advertising industry. TikTok pushes clients and agencies to reignite that creative spark for their ads; to find either the most natural integration of the product or the most mind-blowing one. <\/span><\/p>\n

    The principles of doing good ads are evergreen. <\/span><\/p>\n

    It’s just the way you translate them in a video, in an image, or even a short text that is constantly changing.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u00a0If you want to publish ads and turn them into profit, you need to adapt to the platform and design ads that fit its profile.\u00a0<\/span><\/p>\n

    Here are some tips that will come in handy:<\/span><\/p>\n

    1. Start from templates<\/b><\/h3>\n

    The easiest way to design TikTok ads is to start working with templates. Numerous apps and platforms will help you in this case, and Creatopy is one of them. To this end, you can use the Story Templates available in the app to find a design and customize it right away.<\/span><\/p>\n

    Here are a few examples you can start with.<\/span><\/p>\n

    \n
    \n

    \"tiktok<\/p>\n

    Start from this<\/a><\/div>\n<\/div>\n<\/div>\n
    \n
    \n

    \"tiktok<\/p>\n

    Start from this<\/a><\/div>\n<\/div>\n<\/div>\n
    \n
    \n

    \"tik<\/p>\n

    Start from this<\/a><\/div>\n<\/div>\n<\/div>\n
    \n
    \n

    \"tiktok<\/p>\n

    Start from this<\/a><\/div>\n<\/div>\n<\/div>\n
    \n
    \n

    \"ads<\/p>\n

    Start from this<\/a><\/div>\n<\/div>\n<\/div>\n

    2. TikTok ad formats and specs<\/b><\/h3>\n

    But wait, there is yet something that you need to know before saving your newly designed TikTok video ads.\u00a0<\/span><\/p>\n

    What are the specifications? What sizes and formats are suitable for a TikTok advertising video campaign?<\/span><\/p>\n

    According to the <\/span>official guidelines<\/span><\/a>, you can create two types of ads on TikTok: video ads and image ads.\u00a0<\/span><\/p>\n

    Let’s take a quick look at the specs.<\/span><\/p>\n