{"id":61341,"date":"2020-07-22T14:42:50","date_gmt":"2020-07-22T11:42:50","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=61341"},"modified":"2023-07-24T14:15:46","modified_gmt":"2023-07-24T11:15:46","slug":"instagram-carousel","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/instagram-carousel\/","title":{"rendered":"The Ultimate Guide to Creating Engaging Instagram Carousels"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\"><em>*Disclaimer: This guide was created back when Creatopy was named Bannersnack.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram has been fast on trying to catch up to Facebook&#8217;s popularity in the last few years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">he popular social media platform launched in 2017 the <\/span><span style=\"font-weight: 400;\">carousel feature,<\/span><span style=\"font-weight: 400;\"> which lets you add up to 10 photos or videos in a post, being a significant hit among its photo-crazed users.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p>What&#8217;s more is that, according to the study we&#8217;ve done in partnership with <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-carousel-research\/\" target=\"_blank\" rel=\"noopener\">SocialInsider<\/a>, 19.44% of Instagram posts are carousel, which is a significant growth since 2017.<\/p>\n<p>Not surprisingly, carousels are the most engaging Instagram post format, with an average of 1.92% engagement per post.<span style=\"font-weight: 400;\"><a href=\"https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-70331 size-full aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png\" alt=\"\" width=\"700\" height=\"90\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Since you have the option of adding more photos in a single post, there are more chances for the audience to like at least one of those photos and therefore hit the &#8220;love&#8221; button.<\/span><\/p>\n<hr \/>\n<h2><strong>Summary<\/strong><\/h2>\n<p class=\"p1\"><strong>A. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"#a\">What Is an Instagram Carousel?<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong>B. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"#b\">Instagram Carousel Ads for Feed<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong>C. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"#c\">Instagram Carousel Ads for Stories<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong>D. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"#d\">How to Create Instagram Carousels<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong>E. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"#e\">How to Promote Instagram Carousel Posts<\/a><\/span><\/strong><\/p>\n<p><strong>F. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"#F\">Instagram Carousel Templates<\/a><\/span><\/strong><\/p>\n<hr \/>\n<h2><strong>Infographic<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-61802 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-infographic.png\" alt=\"instagram carousel infographic\" width=\"670\" height=\"7200\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-infographic.png 670w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-infographic-14x150.png 14w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-infographic-143x1536.png 143w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<div data-one-on-one-dm=\"true\"><\/div>\n<div data-one-on-one-dm=\"true\">\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 2015px; background-color: #f2f2f2;\">\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;div style=\u201dclear:both\u201d&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;a href=\u201dhttps:\/\/newblog.creatopy.com\/blog\/instagram-carousel\/\u201d&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;img src=\u201dhttps:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-infographic.png\u201d title=\u201dThe Ultimate Guide to Creating Engaging Instagram Carousels\u201d alt=\u201dInstagram Carousel: The Best Tips to Boost Engagement\u201d border=\u201d0\u2033 \/&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;\/a&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;\/div&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;div&gt;Courtesy of: &lt;a href=\u201dhttps:\/\/newblog.creatopy.com\/blog\/instagram-carousel\/\u201d&gt;Creatopy&lt;\/a&gt;&lt;\/div&gt;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><b><a id=\"a\"><\/a>A. What Is an Instagram Carousel?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram carousel is a format that allows you to add up to ten images or videos into one single post. A user can swipe through the photos or videos, which boosts engagement on the platform.<\/span><\/p>\n<p>These types of posts are visually appealing, creative, and interactive.<\/p>\n<p><span style=\"font-weight: 400;\">There are three ways in which you can use an Instagram carousel design: for posts, stories, and, of course, Instagram carousel ads.<\/span><\/p>\n<h2><b><a id=\"b\"><\/a>B. Instagram Carousel Ads for Feed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Opting for this type of post is an excellent choice since you can showcase different products or tell your brand&#8217;s story using the ten cards that people can swipe through. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking to <a href=\"https:\/\/www.creatopy.com\/create\/facebook-carousel-ad\/\" target=\"_blank\" rel=\"noopener\">create an Instagram carousel<\/a><\/span>\u00a0for your feed<span style=\"font-weight: 400;\">, here are the Instagram carousel ad specs that you need to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add anywhere from 2 to 10 cards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A landing page URL is required<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The image type should be either JPG or PNG<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the <\/span><a href=\"https:\/\/www.facebook.com\/help\/218673814818907?ref=ads_guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">supported file formats<\/span><\/a><span style=\"font-weight: 400;\"> before uploading<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30 MB per card is the video maximum file size, while the video length should be no more than 120 seconds\/card<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The recommended resolution for the Instagram carousel ad size is at least 1080 x 1080 px<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aspect ratio should be 1:1<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For the headline, there will be one row of text displayed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images that have more than 20% text could experience reduced delivery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aspect ratio tolerance is 1%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum text length is 2200 characters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum number of hashtags in text: 30<\/span><\/li>\n<\/ul>\n<h2><b><a id=\"c\"><\/a>C. Instagram Carousel Ads for Stories<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For <\/span>Instagram story carousel ads<b>,<\/b><span style=\"font-weight: 400;\"> you can use the same ten cards as with the carousel feed, but in this case, only up to three cards will be displayed automatically, giving the users an &#8220;Expand Story&#8221; option. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you want to know how to make carousel ads on Instagram, check out the Instagram story carousel ad specs below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid adding any text or logos in the 14% space of the top and bottom of the video, so you don&#8217;t cover any profile icons or call to action<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add anywhere from 2 to 10 cards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The maximum video duration for each card should not exceed 120 seconds for the default experience and 15 seconds for the fixed number of cards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ratio should be 9:16 and 16:9 to 4:5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The recommended Instagram carousel size for Stories is 1080 x 1920 px<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aspect ratio tolerance: 1%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maximum number of cards in the prompted carousel ads is 10, and the maximum video duration for carousel videos is 15<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what Miriam, a UX designer, says regarding using carousels for her account:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><img decoding=\"async\" class=\"size-full wp-image-61714 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Miriam-Isaac.jpg\" alt=\"Miriam Isaac\" width=\"150\" height=\"150\" \/><\/p>\n<h3><strong>Miriam Isaac &#8211; <a href=\"https:\/\/www.instagram.com\/misaac85\/\" target=\"_blank\" rel=\"noopener\">@misaac85<\/a><\/strong><\/h3>\n<p><em>If i need to educate in a different manner, as opposed to a blog post or video (I don&#8217;t do much video though), then I\u2019ll use a carousel. It&#8217;s more of a side project my insta. <\/em><\/p>\n<p><em>I&#8217;m very grateful for it and I&#8217;m definitely taken aback by the amazing feedback. So wish I could give it more time. But you know I have my regular UX design work and my four kids.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You must manage to convey your message in those ten slides or, if possible, in even fewer. Take advantage to the fullest of this option and personalize each slide accordingly, and you&#8217;ll see that all your efforts will match the results in the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Make Instagram carousel your project and give it as much attention as you would to any other way of promoting your business or your product.<\/span><\/p>\n<h2><b><a id=\"d\"><\/a>D. How to Create Instagram Carousels\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to know how to create Instagram carousel ads, then you&#8217;ve come to the right place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you out with this endeavor of creating great Instagram carousels, here are a few tips that you can follow:<\/span><\/p>\n<h3><b>1. Use templates for consistency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nicole from <\/span><a href=\"https:\/\/www.instagram.com\/boostingbee\/\"><span style=\"font-weight: 400;\">BoostingBee<\/span><\/a><span style=\"font-weight: 400;\"> says that:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61717 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/BoastingBee.jpg\" alt=\"BoastingBee\" width=\"150\" height=\"150\" \/> Nicole &#8211;\u00a0<\/strong><strong><a href=\"https:\/\/www.instagram.com\/boostingbee\/\" target=\"_blank\" rel=\"noopener\">@<i>boostingbee<\/i><\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">First of all, it&#8217;s very important to have a template ready for all your carousels. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I have 2 templates &#8211; one for a 1080&#215;1080 carousel and second &#8211; for a 1080&#215;1350 carousel. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In the template I have my guides set up, my branding elements, and the slides.\u00a0<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61725 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Jamey-Gannon.jpg\" alt=\"Jamey Gannon\" width=\"150\" height=\"150\" \/><\/span><\/i><strong>Jamey Gannon &#8211; <a href=\"https:\/\/www.instagram.com\/jameygdesign\/\" target=\"_blank\" rel=\"noopener\">@jameygdesign<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">I have a very basic template set up for the page numbers, exit slide, and a few other features, so entering in my content at this point has become quite easy<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For the process to run smoother and also for building consistency among your clients, it&#8217;s best to use templates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a few predefined ones so that you can access them easily and create your carousel faster. Remember that the more work you put into planning, the more time you&#8217;ll save in the long run.<\/span><\/p>\n<h3><b>2. Look for inspiration<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When designing something, even an Instagram carousel, you need both technical skills and creativity, so make sure you cultivate both. While the technical part can be acquired, you need creativity in order to come up with an excellent design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspiration might not come easy to most of us, that&#8217;s why we have to seek it one way or another. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great ideas often happen when you expect it the least, but if you&#8217;re finding yourself to require one, know that with a few tricks, you can come up with many wonderful ideas for your Instagram video carousel or Instagram photo carousel.<\/span><\/p>\n<ul>\n<li><b>Draw inspiration from your own experiences or those of friends<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Find your own source of inspiration, or follow Nicole&#8217;s example:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61717 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/BoastingBee.jpg\" alt=\"BoastingBee\" width=\"150\" height=\"150\" \/> Nicole &#8211;\u00a0<\/strong><strong><a href=\"https:\/\/www.instagram.com\/boostingbee\/\" target=\"_blank\" rel=\"noopener\">@<i>boostingbee<\/i><\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">After that, I look for ideas and for content inspiration. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My inspiration comes from self-experience, asking my audience what they want to know, and researching specific topics on YouTube<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">If your present fails you when it comes to new and exciting ideas, don&#8217;t shy away from drawing them out from your own past experiences. It&#8217;s perfectly normal to get stuck sometimes, but know that taking a few hours to brainstorm based on your past can go a long way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you&#8217;re still not getting anywhere, and no ideas seem to pop up, reach out to someone and pick their brains, or just exchange some potential ideas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s crazy how often we dismiss great ideas with huge potential, only because we&#8217;re not seeing them from the right perspective.<a href=\"https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-70331 size-full aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png\" alt=\"\" width=\"700\" height=\"90\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking a few ideas out with someone will offer a fresh and new take on the subject, and you&#8217;ll be amazed at how easy it is to find inspiration when you&#8217;re not spending hours by yourself, chewing over the same idea again and again.<\/span><\/p>\n<ul>\n<li><b>Strive for your content to go viral<\/b><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61749 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Grant.jpg\" alt=\"Grant\" width=\"150\" height=\"150\" \/><\/span><\/i><\/p>\n<h3><strong>Grant LaCorte &#8211; <a href=\"https:\/\/www.instagram.com\/grantlacorte\/\" target=\"_blank\" rel=\"noopener\">@grantlacorte<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">If you can tell an exciting story about one idea in 10 artistic slides then you have a potentially viral carousel.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You probably know by now the not-so-secret recipe for viral videos or photos. You need a great story that can be presented in as few seconds as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a reason why you never see long videos going viral. People don&#8217;t have a very long attention span, so if you want to impress, you&#8217;ll have to do it fast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for Instagram carousels. They have great potential for going viral because the format is already there. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have ten slides where you can tell your story, but if you manage to do it in even less than that, that&#8217;s even better. However, you also have to keep in mind that for your content to be viral, it needs to be clear and clean. So, adding a lot of information or images on a single slide might not be a good idea.\u00a0<\/span><\/p>\n<p>33.10% of the carousels posted on Instagram have only two slides and have an engagement of\u00a0 1.90%. But when all the ten slides are used, the average engagement rate goes over 2% so that&#8217;s worth keeping in mind.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-61807 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1-600x329.png\" alt=\"carousels by number of slides\" width=\"600\" height=\"329\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1-600x329.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1-1024x561.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1-150x82.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1-768x421.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1-770x422.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1.png 1460w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li><b>Jot down any great ideas that you have<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Julian <\/span><span style=\"font-weight: 400;\">offers some excellent advice for not running out of ideas:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61753 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Julian-R.jpg\" alt=\"Julian R\" width=\"150\" height=\"150\" \/><strong>Julian R &#8211; <a href=\"https:\/\/www.instagram.com\/juju.branding\/\" target=\"_blank\" rel=\"noopener\">@juju.branding<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">I have a notebook with content ideas, stories, or valuable experiences that I can share with my audiences. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Whenever I&#8217;m feeling motivated, I look through my notes and see which piece of content I would like to dive deeper in. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Once I pick a topic, I will write up a rough draft of what the copy should be on each slide.\u00a0<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The trick with great ideas is that they come as quickly as they go, so remember to write them down as soon as you can, or else you might find yourself back to square one. It&#8217;s great to always try to have a small notebook where you can write them down, but if that&#8217;s too much trouble, you can always go for a Notes app on your phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizing might not be typical for creative persons, it would actually be a very uncommon skill to have, so don&#8217;t feel bad if you find yourself writing ideas on napkins, post-it notes, or takeout menus. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing here is to write them down and try not to lose them, which is why a notebook would be best.<\/span><\/p>\n<ul>\n<li><b>Stick to a routine<\/b><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61725 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Jamey-Gannon.jpg\" alt=\"Jamey Gannon\" width=\"150\" height=\"150\" \/><\/span><\/i><strong>Jamey Gannon &#8211; <a href=\"https:\/\/www.instagram.com\/jameygdesign\/\" target=\"_blank\" rel=\"noopener\">@jameygdesign<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Here&#8217;s a good routine shared by Jamey: <\/span><\/i><i><span style=\"font-weight: 400;\">My routine for creating my Instagram carousels is pretty loose but almost always starts with me writing down an idea in my Notes app<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">You might not think it would be necessary to create a routine when it comes to designing Instagram carousels, but believe me when I say that it really helps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t have to be a daily thing, even if you sit down only twice a week and create something, it will definitely suffice. Creating a routine is bound to help you get the creative wheels spinning and will also help your business strive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being consistent in your posts is something you should aim at, and creating a routine will boost this considerably since you&#8217;ll be able to be more efficient in your Instagram carousel posts.<\/span><\/p>\n<ul>\n<li><b>Avoid losing any ideas that you have<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a visual person, maybe David&#8217;s routine might work for you too:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61754 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Dave-Talas.jpg\" alt=\"Dave Talas\" width=\"150\" height=\"150\" \/>\u00a0Dave Talas &#8211; <a href=\"https:\/\/www.instagram.com\/davetalas\/\" target=\"_blank\" rel=\"noopener\">@davetalas<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Well, first, I always have a notebook and a pen with me so if I have a new idea, I can write it down. I like using paper instead of my smartphone. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sometimes, I just write down headlines, other times I write down lots of notes and even graphics about the slides. I&#8217;m<\/span><\/i><i><span style=\"font-weight: 400;\"> really visual in my thinking<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">As previously mentioned, it can be really frustrating to come up with a great idea and forgetting it a few minutes later. So, to avoid doing that, write everything down, wherever you can. You can use anything you have at hand as long as you record that idea in some way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If writing it down doesn&#8217;t work for you, you can create an audio recording of the idea, which is sure to help preserve it, and you can review it later whenever you want.<\/span><\/p>\n<ul>\n<li><b>Create a log<\/b><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61755 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Mario-Quezada.jpg\" alt=\"Mario Quezada\" width=\"150\" height=\"150\" \/><\/h3>\n<h3><strong>Mario Quezada &#8211; <a href=\"https:\/\/www.instagram.com\/themarioquezada\/\" target=\"_blank\" rel=\"noopener\">@themarioquezada<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">I keep a notes log of potential content topics, then when I&#8217;m ready to design content I open my notes and browse all the topics I haven&#8217;t yet written on, feel moved by one topic and then I write it all out, slide by slide<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">It often happens that we dismiss an idea because it might not have great potential at the time. However, it&#8217;s best to create a log and keep it there as you&#8217;ll never know when that idea will become handy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also organize that log by topics so that it&#8217;s easier to browse through it when you need a good idea. Whatever you do, avoid having like a never-ending list of potentially great ideas as this would be counterproductive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal here is to boost your productivity and be efficient in promoting your business through Instagram carousels, therefore having to spend lots of time finding a good and suitable idea would not be the best way to go around it.<\/span><\/p>\n<ul>\n<li><b>Writing should be your primary focus<\/b><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61755 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Mario-Quezada.jpg\" alt=\"Mario Quezada\" width=\"150\" height=\"150\" \/><\/h3>\n<h3><strong>Mario Quezada &#8211; <a href=\"https:\/\/www.instagram.com\/themarioquezada\/\" target=\"_blank\" rel=\"noopener\">@themarioquezada<\/a><\/strong><\/h3>\n<p><i> <\/i><i><span style=\"font-weight: 400;\">I find the most important thing to focus on is the writing, which a lot of people disregard<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Most people get distracted and entangled in the visuals when creating an Instagram carousel template, so don&#8217;t let that happen to you too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visuals are important, but more often than not, people pay more attention to the copy, and if that is not interesting enough, they will simply disregard everything else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you create quality copy for your Instagram carousel slides, which should be inspiring, entertaining, and why not, intriguing. Carousel captions for Instagram also need to be captivating, so focus on that as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People should want to find out more about your business after seeing your content, so your main goal should be not only to grab their attention but also to keep it, and great writing usually does the trick.<\/span><\/p>\n<h3><b>3. Creation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Being a highly creative task that requires you to try and capture the user&#8217;s attention in just a few seconds, creating an Instagram carousel means that you have to follow a few necessary steps.\u00a0<\/span><\/p>\n<p><b>3.1. You need a well-defined style<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Before you get started, find your style. Firstly, you should make sure that you have at least two <a href=\"https:\/\/newblog.creatopy.com\/blog\/modern-fonts\/\" target=\"_blank\" rel=\"noopener\">modern fonts<\/a> that you want to use. Don&#8217;t go for the usual, boring fonts. Choose something unique and bold that will be eye-catching and also suitable for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, you should pick your favorite colors and remember that they have to be bold and impressive. What usually works great for carousels are high contrast colors, so be sure to check out some <a href=\"https:\/\/newblog.creatopy.com\/blog\/social-media-color-inspiration\/\" target=\"_blank\" rel=\"noopener\">social media color inspiration<\/a>. Textures are also a good idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And thirdly, focus on what&#8217;s unique about your carousels, and define that thing you want to stand out for.\u00a0<\/span><\/p>\n<p><b>3.2. Imagery and copy must be interesting<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another thing that you should really focus on is your cover image. That&#8217;s the first chance you get to impress the users and make them want to swipe through the entire carousel. <\/span><span style=\"font-weight: 400;\">Carousel posts that use &#8220;Swipe left&#8221; in the caption have a higher engagement rate than those that don&#8217;t have these words so it&#8217;s better to encourage people to perform this action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use minimal but interesting text, as well as fresh and cool imagery. <\/span><span style=\"font-weight: 400;\">The title, also, should be short and sharp, try to stick to no more than ten words for it.<\/span><\/p>\n<p><b>3.3. Do some research to find original ideas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After you&#8217;re done with the design, move on to content, and focus on finding exciting ideas. Research your competitors and see what great ideas they have come up with. This way, you have something to draw inspiration from.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another key strategy in coming up with quality content is to interact with your users, study what they find attractive on your page, and what they follow you for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also find this out by taking a look at the comments on your posts, you&#8217;re sure to find a few that could inspire you to create.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If all of this fails, Google, Answerthepublic.com, Pinterest, or YouTube are also great tools for finding new ideas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research keywords to see what buzzing topics people are getting excited about nowadays.<\/span><\/p>\n<p><b>3.4. Engage the audience\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags are not just meaningless words you throw around on a post to increase its visibility. They have to be suitable for what you&#8217;re trying to convey with your carousels, and most of all, they should be relevant to your target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always end your carousel with a call to action to engage the audience. It can be anything from prompting them to write something in the comments or to share your content.<\/span><\/p>\n<p>Carousel posts receive a median of 7.99 comments per post, which is more than image posts (5.7), so you&#8217;ll definitely find it easier to engage your audience with this type of format.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-61808 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/carousel-comments-600x329.png\" alt=\"carousel comments\" width=\"600\" height=\"329\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousel-comments-600x329.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousel-comments-150x82.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousel-comments-768x421.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousel-comments-770x422.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousel-comments.png 1000w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>3.5. Create attractive carousels<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Check out these great tips shared by Nicole:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61717 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/BoastingBee.jpg\" alt=\"BoastingBee\" width=\"150\" height=\"150\" \/> Nicole &#8211; <a href=\"https:\/\/www.instagram.com\/boostingbee\/\" target=\"_blank\" rel=\"noopener\">@<i>boostingbee<\/i><\/a><\/strong><\/h3>\n<ol>\n<li><i><span style=\"font-weight: 400;\">The cover has to be eye-catching.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> The last slide (10th), needs to have a clear call to action, or simply a question.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> Slides 2 &#8211; Intro.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> Slides 3 &#8211; 7 &#8211; Interest. Which means a visual sequence of slides to sustain interest about the problem.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> Slides 8 &#8211; 9 &#8211; The details. This is where you give the solution away and focus on ONE key idea only.<\/span><\/i><\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">As opposed to blog posts or videos, Instagram carousels give you the option to be highly creative in a more straightforward way. Instead of investing many hours in extensive content, your aim is to turn a few slides into highly interesting material. Which is why your cover is the first thing you should really focus on, but without neglecting the other slides. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this one should be very eye-catching, the last should contain the call the action or how you can engage the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second slide is where the intro should go, in which you make it more explicit what this carousel is going to be about. The following slides 3-7, the most significant chunk of the carousel, are all about sustaining the viewer&#8217;s interest while the slides 8-9 are more in-depth and focused on the details. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Instagram carousels, it&#8217;s vital not to let yourself be carried away. It&#8217;s easy to fall into a pattern of adding too much information, but this will be distracting, and many viewers will be bound to lose interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-carousel-research\/\" target=\"_blank\" rel=\"noopener\">Socialinsider<\/a>, the most common carousels have 2 slides (33.10%) or 3 slides (19.69%), but 6.77% of carousels use the maximum number of slides.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-61775 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-600x329.png\" alt=\"instagram carousels by number of slides\" width=\"600\" height=\"329\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-600x329.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-1024x561.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-150x82.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-768x421.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides-770x422.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/07\/carousels-by-number-of-slides.png 1460w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>3.6. Consistency is important<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keep it simple and follow Frank&#8217;s example:<\/span><i> <\/i><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61757 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Gday-Frank.jpg\" alt=\"G'day Frank\" width=\"150\" height=\"150\" \/>G&#8217; day Frank &#8211; <a href=\"https:\/\/www.instagram.com\/gdayfrank\/\" target=\"_blank\" rel=\"noopener\">@gdayfrank<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">I&#8217;ve changed my branding to just be those three colors and fonts similar kind of thing using same consistent fonts and at the bottom of each slide it has my logos and my website pretty much on every carousel slide but not always<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve given a lot of thought to choosing the right fonts and colors and therefore creating your personal style, make sure you stick to it. Your audience needs to get accustomed to your style in such a way that they&#8217;ll be able to recognize more easily. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you add logos to your posts or not, it&#8217;s essential to create your posts using the same elements that are specific to your profile.<\/span><\/p>\n<p><b>3.7. Use the AIDA principle<\/b><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61755 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Mario-Quezada.jpg\" alt=\"carousel instagram template\" width=\"150\" height=\"150\" \/><\/h3>\n<h3><strong>Mario Quezada &#8211; <a href=\"https:\/\/www.instagram.com\/themarioquezada\/\" target=\"_blank\" rel=\"noopener\">@themarioquezada<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Mario&#8217;s following advice is sure to be of great help if you&#8217;re just getting started: <\/span><\/i><i><span style=\"font-weight: 400;\">I make sure I follow the AIDA principle (Attention-Interest-Desire-Action). When it&#8217;s all written, I then go to my Instagram template in Illustrator (personal preference) and start designing.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The AIDA principle is excellent for helping you get started. Your carousels need to catch the viewer&#8217;s attention, spark interest and desire, and finally, to prompt some kind of action. As long as it&#8217;s followed properly, this is a very straight forward way of achieving your goals.<\/span><\/p>\n<p><b>3.8. Keep users&#8217; attention<\/b><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61749 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Grant.jpg\" alt=\"Grant\" width=\"150\" height=\"150\" \/><\/span><\/i><\/p>\n<h3><strong>Grant LaCorte &#8211; <a href=\"https:\/\/www.instagram.com\/grantlacorte\/\" target=\"_blank\" rel=\"noopener\">@grantlacorte<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Drip just enough information in each slide to keep them swiping.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">It&#8217;s a well-known fact that if you give people everything they want right away, they are sure to lose attention and interest pretty fast. So, switch it up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give them just enough information to keep them interested. Fill your first slides with content that hints at the main point you&#8217;re trying to make but withhold that main point until the final slide.<\/span><\/p>\n<p><b>3.9. The slides should tell a story<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Julian <\/span><span style=\"font-weight: 400;\">shares the following advice:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61753 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Julian-R.jpg\" alt=\"Julian R\" width=\"150\" height=\"150\" \/>Julian R &#8211; <a href=\"https:\/\/www.instagram.com\/juju.branding\/\" target=\"_blank\" rel=\"noopener\">@<span style=\"font-weight: 400;\">juju.branding<\/span><\/a><\/h3>\n<p><i><span style=\"font-weight: 400;\">Each slide is designed to help communicate the story or message that I&#8217;m trying to get across.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">We, humans, are wired to enjoy telling or listening to stories, and carousels are a suitable medium you can use to tell yours. As long as you fit it in ten slides and make it appealing, your viewers are sure to appreciate it and keep coming back for more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If every carousel is a story, then your entire feed should be thought out as a book. That&#8217;s why it&#8217;s important to have your own style and leave your mark on every carousel so that the viewers can feel like they know you and therefore trust you and your content.<\/span><\/p>\n<p><b>3.10.<\/b> <b>Work efficiently<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Check out Jamey&#8217;s advice if you strive to maximize your efficiency:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61725 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Jamey-Gannon.jpg\" alt=\"Jamey Gannon\" width=\"150\" height=\"150\" \/><\/span><\/i><strong>Jamey Gannon &#8211; <a href=\"https:\/\/www.instagram.com\/jameygdesign\/\" target=\"_blank\" rel=\"noopener\">@jameygdesign<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Nearly every time I get inspired to make a carousel, I write the entire thing in one go. When I&#8217;m ready to start designing, I copy and paste the note into my Illustrator file, where I usually create all my content for the month together.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Take advantage of the time when inspiration strikes, as you might not get this very often. If you feel like you have some great ideas, don&#8217;t postpone writing them down later. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make time for creativity and use it to the fullest. This will not only help get those creative juices flowing, but it will also enable you to save time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re sitting down at your desk for a few hours straight when you&#8217;re most productive, you won&#8217;t need to rack your brain unnecessarily at a different time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The great thing about this strategy is that you don&#8217;t need to stylize and put together every element right then and there\u2013you can create a draft or just put down on paper a few bullet points.<\/span><\/p>\n<p><b>3.11. Leave the most important part of your story for the last slide<\/b><\/p>\n<p><span style=\"font-weight: 400;\">David&#8217;s advice is vital if you want to make sure your message is sent the proper way:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61754 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Dave-Talas.jpg\" alt=\"Dave Talas\" width=\"150\" height=\"150\" \/>\u00a0Dave Talas &#8211; <a href=\"https:\/\/www.instagram.com\/davetalas\/\" target=\"_blank\" rel=\"noopener\">@davetalas<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">It&#8217;s important to not overload the user with too much knowledge in the beginning, so I keep the swiping speed on my first few slides at around 1-2 seconds. Anything more than that creates anxiety in the user. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I leave the details and the value to the end.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">As previously mentioned, the last slide is where the big reveal happens. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you&#8217;re just dripping a bit of information in the first slides, you&#8217;re leaving the most essential details for the last. It&#8217;s a full-proof formula that&#8217;s created to keep the user interested for a more extended period. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also ensures that the user will retain the central part of your carousel more easily since it&#8217;s in the last slide they see.<\/span><\/p>\n<h3><b>4. Branding (fonts, colors, images)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As the elements you use for your carousels are a big part of your brand, it&#8217;s vital to invest a lot of time and effort into making sure they accurately convey your style. Here&#8217;s a closer look at what you need to consider when creating your carousels:<\/span><\/p>\n<p><b>4.1. Fonts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bold fonts always work wonderfully in an Instagram post, and the bolder they are, the better. Take a look at the trendiest fonts at the moment and see if they could work for you as well.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.1001freefonts.com\/anton.font\" target=\"_blank\" rel=\"noopener\">Anton<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.1001freefonts.com\/coluna.font\" target=\"_blank\" rel=\"noopener\">Coluna<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dafont.com\/angelic-child.font\" target=\"_blank\" rel=\"noopener\">Angelic Child<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dafont.com\/dead-kansas.font\" target=\"_blank\" rel=\"noopener\">Dead Kansas<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.dafontfree.net\/freefonts-mvsans-f135309.htm\" target=\"_blank\" rel=\"noopener\">MVSans<\/a><\/span><\/li>\n<\/ul>\n<p><b>4.2. Color ideas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It would be a good idea for your slides&#8217; background to pop out. While you can definitely use bold colors for both text and background, you have to make sure that they fit. It would also be best to change the background color a bit even if you use different shades of the same color.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember the main idea: each slide is a component of the carousel and has to fit with the rest of them. Therefore, they should have a common element. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a combination of different colors usually does the trick, but careful not to use more than three or four because that would just seem overwhelming.<\/span><\/p>\n<p><b>4.3. Images<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Using images for an Instagram carousel is not as easy as it would seem. Here are some things that you should take into consideration:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use images that are relevant and that match the idea you&#8217;re trying to convey through text.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you&#8217;re adding text over the image, make sure it&#8217;s readable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose pictures that have more white space<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep it simple<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you don&#8217;t find the right image, you shouldn&#8217;t use one and go for a plain background<\/span><\/li>\n<\/ul>\n<p><b>4.4. Find the one thing that makes your content stand out<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Follow Frank&#8217;s example for making your content stand out:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61757 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Gday-Frank.jpg\" alt=\"G'day Frank\" width=\"150\" height=\"150\" \/>G&#8217; day Frank &#8211; <a href=\"https:\/\/www.instagram.com\/gdayfrank\/\" target=\"_blank\" rel=\"noopener\">@gdayfrank<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">As I like to kind of mix things up now I have video or sound music all different things to make it a bit more interesting and not as generic as what I see from other accounts. I myself stand out a bit. I also have photography of myself. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I generally do a big batch of photos every few months of myself. Different poses, different facial expressions, different backgrounds, that kind of thing to choose from to set the tone for that post.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Since you can also add videos to your carousel, make sure you take advantage of that option as well and leave your mark by making original designs. Whether it&#8217;s the music you add to the video slides or the type of photos you use, you have to stand out.\u00a0<\/span><\/p>\n<p>Even though image carousels are the most common (88.8%), carousels that mix images with videos <a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-carousel-research\/\" target=\"_blank\" rel=\"noopener\">have the highest engagement rates per post<\/a>, which is an average of 2.33%.<\/p>\n<p>Not to mention the fact that carousels with videos receive even more comments (26.07) than image (7) or mixed carousels (15.99).<\/p>\n<p><span style=\"font-weight: 400;\">There are many accounts out there not putting in the effort and ending up with bland and uninteresting content. Strive to be bold and different.<\/span><\/p>\n<p><b>4.5. Be consistent in your tone of voice<\/b><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61753 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Julian-R.jpg\" alt=\"Julian R\" width=\"150\" height=\"150\" \/>Julian R &#8211; <a href=\"https:\/\/www.instagram.com\/juju.branding\/\" target=\"_blank\" rel=\"noopener\">@<span style=\"font-weight: 400;\">juju.branding<\/span><\/a><\/h3>\n<p><i><span style=\"font-weight: 400;\">I then make sure that the tone of voice is consistent to my personal brand<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Get your audience hooked to your designs by being consistent, especially in your tone of voice. They will get used to your creations and the quality of your work and keep coming back for more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tone of voice depends a lot on the kind of business you want to promote, so regardless if it&#8217;s an informal or formal one, stick to it from the beginning.<\/span><\/p>\n<h3><b>5. Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To be consistent in your posts and efficient at the same time, you should use the right tools. One great software that can be of significant help in creating exceptional designs for your Instagram carousels is <\/span><span style=\"font-weight: 400;\">Creatopy<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process is very simple and consists of choosing the right templates and personalizing them to create your own video or image slides for those perfect Instagram carousels. With Creatopy, you eliminate the need to use lots of different tools for this one purpose.<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61754 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Dave-Talas.jpg\" alt=\"Dave Talas\" width=\"150\" height=\"150\" \/>\u00a0Dave Talas &#8211; <a href=\"https:\/\/www.instagram.com\/davetalas\/\" target=\"_blank\" rel=\"noopener\">@davetalas<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Not decided on which tools to use? Here are some of David&#8217;s favorites that you can try out: <\/span><\/i><i><span style=\"font-weight: 400;\">Then I use Keynote to design my 10 slide post. In Keynote I have set up Master Slides and Paragraph Styles, so I can be visually consistent. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">For non-Apple readers, I&#8217;d recommend to go with Google Slides or PowerPoint. I only use Photoshop or Illustrator to create assets that I can use in my posts.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Before you get started, it&#8217;s vital to do some research and find out what kinds of tools are out there and see what would work for you. It all depends on the type of device you&#8217;re using for creating designs, as well as on the amount of time you&#8217;re willing to invest in this process.<\/span><\/p>\n<h2><b><a id=\"e\"><\/a>E. How to Promote Instagram Carousel Posts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The promotion of your carousels is very straightforward and efficient. You have the two options of creating either an Instagram carousel ad or an Instagram story carousel ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with any ad, what you need to focus on is not only the content but also the type of audience that you want to target. Start with that and then create your design, keeping in mind the kind of content that they would be interested in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the Instagram carousel ads cost, the <a href=\"https:\/\/karolakarlson.com\/instagram-ads-cost-and-bidding\/#:~:text=Quick%20answer%3A%20The%20average%20Instagram,up%20to%20%243.00%20per%20click.\" target=\"_blank\" rel=\"noopener\">average cost-per-click<\/a> would be somewhere around <\/span><span style=\"font-weight: 400;\">$0.50 and $1.00<\/span><span style=\"font-weight: 400;\">, depending on the number of slides you decide to use and the type of ad you want to go for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also get to $3.00 per click, if it&#8217;s an ad for a highly competitive market, like apparel.<\/span><\/p>\n<ul>\n<li><b>Always add a call to action<\/b><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61749 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Grant.jpg\" alt=\"Grant\" width=\"150\" height=\"150\" \/><\/span><\/i><\/p>\n<h3><strong>Grant LaCorte &#8211; <a href=\"https:\/\/www.instagram.com\/grantlacorte\/\" target=\"_blank\" rel=\"noopener\">@grantlacorte<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Want your audience to engage with your posts? Do what Grant does: <\/span><\/i><i><span style=\"font-weight: 400;\">Build suspense and deliver a heavy payload of valuable and actionable information at the end. Never forget to finish the post with an exciting call to action. One powerful carousel can boost your business and generate multiple clients. It has for me.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The best ads always have a catchy call to action at the end. It&#8217;s your best chance of making sure that the audience has a reaction to your content, so put a lot of thought into this.\u00a0<\/span><\/p>\n<ul>\n<li><b>Adjust your routine<\/b><\/li>\n<\/ul>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #e9f4f7;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61754 alignleft\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/Dave-Talas.jpg\" alt=\"Dave Talas\" width=\"150\" height=\"150\" \/>\u00a0Dave Talas &#8211; <a href=\"https:\/\/www.instagram.com\/davetalas\/\" target=\"_blank\" rel=\"noopener\">@davetalas<\/a><\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Check out David&#8217;s routine for creating carousels: <\/span><\/i><i><span style=\"font-weight: 400;\">Afterwards, I export my slides as images, AirDrop to my iPhone, write my caption in the Instagram app on my phone (yes, I know it&#8217;s ineffective, but I write more contextually when writing on my phone compared to writing on computer), paste the Hashtags I researched and optimized using <\/span><\/i><a href=\"https:\/\/www.flick.tech\/?fpr=david17\"><i><span style=\"font-weight: 400;\">Flick.<\/span><\/i><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">As a content creator, you probably already have your routine and know what works for you and what doesn&#8217;t. In terms of creating Instagram carousel ads, you have to keep in mind that it&#8217;s a new process that you need to fit into your routine. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What worked for you before might not work now, and with practice, you&#8217;ll get the hang of it.<\/span><\/p>\n<h2><a id=\"F\"><\/a>F. Instagram Carousel Templates<\/h2>\n<p>In case you&#8217;ve never created an Instagram carousel post, we&#8217;re here to help. Just browse through the templates listed below, pick the one you like, click on the Start from this button that will appear once you hover over the design, and edit it in Creatopy as you like.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"template-img\">\n<div class=\"img-container\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/carousel-ad-format-600x600.jpg\" alt=\"carousel instagram template\" width=\"600\" height=\"600\" \/><\/p>\n<div class=\"middle\"><a class=\"btn-lp-forOverlay\" href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/create-from-bs-design\/?source=blog&amp;live=true&amp;hash=btcldeyan\" target=\"_blank\" rel=\"noopener\">Start from this<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"template-img\">\n<div class=\"img-container\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-template-example-600x600.jpg\" alt=\"instagram carousel template example\" width=\"600\" height=\"600\" \/><\/p>\n<div class=\"middle\"><a class=\"btn-lp-forOverlay\" href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/create-from-bs-design\/?source=blog&amp;live=true&amp;hash=bt30gnphg\" target=\"_blank\" rel=\"noopener\">Start from this<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"template-img\">\n<div class=\"img-container\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-post-600x600.jpg\" alt=\"instagram carousel post\" width=\"600\" height=\"600\" \/><\/p>\n<div class=\"middle\"><a class=\"btn-lp-forOverlay\" href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/create-from-bs-design\/?source=blog&amp;live=true&amp;hash=b7javqs5h\" target=\"_blank\" rel=\"noopener\">Start from this<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"template-img\">\n<div class=\"img-container\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/07\/instagram-carousel-post-template-600x600.jpg\" alt=\"instagram carousel post template\" width=\"600\" height=\"600\" \/><\/p>\n<div class=\"middle\"><a class=\"btn-lp-forOverlay\" href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/create-from-bs-design\/?source=blog&amp;live=true&amp;hash=b19ezls5h\" target=\"_blank\" rel=\"noopener\">Start from this<\/a><\/div>\n<\/div>\n<\/div>\n<p>Also, feel free to discover more Instagram carousel examples by logging into your Creatopy account.<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless if you&#8217;re already a professional content creator or not, Instagram carousel is a new great medium that could turn out to be as efficient as any other, maybe even more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are indeed a lot of things to consider to maximize this platform&#8217;s potential, but at the end of the day, it&#8217;s well worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As long as you follow all the guidelines and, most of all, get really creative about the process, you are sure to be successful. I hope that you found the tips and recommendations in this article useful and you&#8217;ll succeed in applying them efficiently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have a process or a routine that works for you when it comes to creating Instagram carousels? Let us know in the comments below.<a href=\"https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-70331 size-full aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png\" alt=\"\" width=\"700\" height=\"90\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Disclaimer: This guide was created back when Creatopy was named Bannersnack. Instagram has been fast on trying to catch up to Facebook&#8217;s popularity in the last few years. The popular social media platform launched in 2017 the carousel feature, which lets you add up to 10 photos or videos in<\/p>\n","protected":false},"author":13,"featured_media":61763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3983,3985,3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/61341"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=61341"}],"version-history":[{"count":10,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/61341\/revisions"}],"predecessor-version":[{"id":82089,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/61341\/revisions\/82089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/61763"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=61341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=61341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=61341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}