{"id":61175,"date":"2020-06-24T18:06:01","date_gmt":"2020-06-24T15:06:01","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=61175"},"modified":"2023-07-24T14:15:47","modified_gmt":"2023-07-24T11:15:47","slug":"brand-trust","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/brand-trust\/","title":{"rendered":"8 Ways to Achieve Brand Trust and Win Loyal Customers"},"content":{"rendered":"

I have a question for you. <\/span><\/p>\n

How many brands do you use on average daily? You may not realize it but, if you really think about it, there are more than a dozen brands that are part of your daily routine.<\/span><\/p>\n

<\/p>\n

Take me, for example.<\/span><\/p>\n

When I wake up, I turn off the alarm on my iPhone 7. Then, I go to the bathroom and brush my teeth using an Oral-B toothbrush and Blend-a-Med toothpaste.<\/span><\/p>\n

Next, I go to the kitchen where I make coffee using my Nespresso machine, I grab an IKEA drinking glass and pour myself some Aqua Carpatica tap water.<\/span><\/p>\n

And so on.<\/span><\/p>\n

I think you got the point of what I was trying to say. Now, the question is, how many of the brands you use daily do you really trust?<\/span><\/p>\n

Before you go ahead and answer that question, let’s define brand trust.<\/span><\/p>\n

What Is Brand Trust?<\/b><\/h2>\n

Brand trust is a valuable intangible asset determined by the customer’s expectations of how the brand’s products or services can deliver on its promises.<\/span><\/p>\n

Because we live a fast-paced life, brands are in a race against time to gain potential customers’ trust by meeting their expectations. To achieve this, businesses need <\/span>a data-driven approach<\/span><\/a> to make every customer interaction valuable.<\/span><\/p>\n

Even though it isn’t something that can be reached easily, once a brand succeeds in being reliable, people will purchase its products and services again and again, without question.\u00a0<\/span><\/p>\n

Or until something better comes along.<\/span><\/p>\n

Is Brand Trust Really that Important?<\/b><\/h2>\n

Faced with previous <\/span>bad experiences<\/span> as buyers, modern consumers are slowly drifting away from traditional marketing channels and turning to their inner circles or social media platforms.\u00a0<\/span><\/p>\n

They search for proof at every step of the process, starting with reading lots of reviews about the product, which may convince them to make the purchase.<\/span><\/p>\n

According to <\/span>Salsify<\/span><\/a>, a consumer needs to read on average 100 reviews until they’re confident enough to purchase a product online.\u00a0<\/span><\/p>\n

After establishing trust with their customers, brands can reap the benefits as their clients become their very own <\/span>advocates<\/span>.<\/span><\/p>\n

To successfully turn your clients into advocates, your brand will have to meet their needs, but also it will have to build a solid online reputation backed by social proof.\u00a0<\/span><\/p>\n

In the last decade, <\/span>social media reshaped the way consumers and brands interact<\/span>. <\/span><\/p>\n

We trust ads less and influencers more. The demands of the modern consumer are higher. Customer experience has become so crucial for today’s shoppers that brands cannot allow themselves to make any mistakes.<\/span><\/p>\n

Nowadays, it’s easier than ever to buy something online, yet the purchase decision is influenced by so many factors.<\/span><\/p>\n

Edelman’s Trust Barometer report<\/a> from 2019 revealed that consumers’ trust in brands is influenced by what’s happening in the world.<\/p>\n

As a result, growing concerns about the product experience, the customer experience, and about brands’ impact on society were ranked as the top three ones.\u00a0<\/span><\/p>\n

\"brand<\/p>\n

Among other questions, the respondents were asked, which is the top deciding factor when making a purchase, and brand trust came out to be noteworthy.<\/span><\/p>\n

\"edelman<\/p>\n

The Global Consumer Insights Survey made by PwC<\/span><\/a> asked over 22,000 consumers which factors influence their purchase decision (other than price). Trust in the brand was ranked number two.<\/span><\/p>\n

\"pwc<\/p>\n

To sum it all up, yes\u2014brand trust is critical to your business’s growth and can definitely influence your revenue.\u00a0<\/span><\/p>\n

That being said, let’s see how you can build a brand that potential customers are going to trust.\u00a0<\/span><\/p>\n

8 Steps to Building Brand Trust<\/b><\/h2>\n

According to the Edelman report,<\/span> consumers have a tendency to distrust. Only 34% of the respondents say they trust most of the brands they purchased and used.<\/span><\/p>\n

How to cut through all the obstacles?<\/span><\/p>\n

Like in any honest relationship based on trust, there are a few rules which need to be followed.<\/span><\/p>\n

\"how<\/p>\n

1. Gauge brand sentiment<\/b><\/h3>\n

Understanding how people feel about your product and services and identifying where there’s room for improvement is critical.<\/span><\/p>\n

To get answers regarding this, try to get constant feedback from your clients and make good use of it.\u00a0<\/span><\/p>\n

Their feedback can come in the form of online reviews on social media or, you can implement tracking systems directly on your product’s website for your current and potential clients to reach you faster.\u00a0<\/span><\/p>\n

You can use different tracking systems, such as:<\/span><\/p>\n