{"id":61077,"date":"2020-06-19T16:53:07","date_gmt":"2020-06-19T13:53:07","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=61077"},"modified":"2023-07-24T14:15:47","modified_gmt":"2023-07-24T11:15:47","slug":"facebook-video-size","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/facebook-video-size\/","title":{"rendered":"Facebook Video Size 2021 Best Practices"},"content":{"rendered":"

When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small.<\/span><\/p>\n

Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.\u00a0<\/span><\/p>\n

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Facebook research<\/a><\/span> shows that 39% of people have discovered new brands or products as a result of watching a mobile video.\u00a0That’s<\/span> precisely why you should focus your efforts on creating more video content to promote your products or services.<\/span><\/p>\n

With Creatopy’s <\/span>facebook video ad maker<\/a>,<\/span> you can easily create and edit videos in minutes, so they meet the Facebook video ads requirements.<\/span><\/p>\n

If you want to start creating video ads for Facebook, but you don’t know what the video ads specs are, we’re here to help.\u00a0<\/span><\/p>\n

Join us on a journey to discover the Facebook video dimensions, best practices, sizes, and specifications to help you decide which ones fit your business’s needs.\"\"<\/a><\/span><\/p>\n

Facebook Video Size And Aspect Ratio in 2021<\/b><\/h2>\n

Facebook video ads<\/a> can have different aspect ratios you can use. You can choose any ratio from 9:16 to 10:9<\/strong> to make sure your video looks great on any device.<\/span><\/p>\n

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It’s easy to see that landscape and square videos fit desktop devices better, while vertical and full portrait modes look great on mobile devices. Make sure you consider this before choosing the right video aspect ratio for your ad.\u00a0<\/span><\/p>\n

Also, remember that since we live in a mobile world and people use their phones to check their social media feed more than ever, vertical videos have a huge advantage, especially when it comes to Facebook ads<\/span>.\u00a0<\/span><\/i><\/p>\n

A <\/span>Facebook ads case study<\/span><\/a> from Animaker shows that the vertical videos perform much better than the horizontal ones in terms of reach, engagement, and even video completion rates.\u00a0<\/span><\/p>\n

Remember that there’s no success recipe, and you should still test what’s the best ratio for your niche and audience.\u00a0<\/span><\/p>\n

Not all video aspect ratios are allowed or even fit all the Facebook video ads placements, so make sure you carefully read the video ads Facebook specs. <\/span><\/p>\n

Check out this comprehensive table where you can find the <\/span>different video requirements across ad placements.<\/span><\/a>\u00a0<\/span><\/p>\n

Furthermore, we’ll break down each ad placement to see what are the video requirements, best practices, and specifications. <\/span><\/p>\n

Also, I’m going to show you a few examples of brands that nailed their video ads for each placement.<\/span><\/p>\n

Facebook Videos Specs and Placements for Video Ads<\/b><\/h2>\n

As the network is getting more and more diverse, it offers a wide range of placements where you can advertise your video. <\/span><\/p>\n

The Facebook videos can bring you different types of results depending on the user’s intent, so results may vary, and you should choose what works best for you after setting up your goals.\u00a0<\/span><\/p>\n

But, generally speaking, you can create Facebook ads to:<\/span><\/p>\n