{"id":61031,"date":"2020-07-06T12:51:16","date_gmt":"2020-07-06T09:51:16","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=61031"},"modified":"2023-07-24T14:15:47","modified_gmt":"2023-07-24T11:15:47","slug":"brand-loyalty","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/brand-loyalty\/","title":{"rendered":"8 Ways to Build Brand Loyalty + Examples of Companies that Nailed It"},"content":{"rendered":"

Pushing for new sales is, no doubt, vital to the survival and long-term thriving of any business. <\/span>But are we forgetting something in this feverish race to drive growth? Or rather, someone?\u00a0<\/span><\/p>\n

It’s easy to get so fixated on acquiring leads that the very bread and butter of your income fades into the background\u2014your existing clients. <\/span><\/p>\n

<\/p>\n

Building customer <\/span>brand loyalty is all about widening your focus and making customer retention an active part of your marketing strategy<\/a>.\u00a0<\/span><\/p>\n

A 2019 retail study<\/span> conducted by Yes Marketing found that more than 50% of consumers are willing to pay more for a product if it’s from a brand they trust<\/a>. <\/span><\/p>\n

This confirms not only that it makes financial sense to continue investing in keeping your customers interested into your brand<\/a> that you worked so hard to acquire in the first place, but also that they want you to.<\/span><\/p>\n

In this article, we’ll lead you into the basics of brand loyalty in marketing, outline some basic strategies to building brand loyalty, and look at some companies that have understood the importance of <\/span>brand equity and brand loyalty.\u00a0<\/span><\/p>\n

But to see what’s what, we first need to get our definitions straight:\"\"<\/a><\/span><\/p>\n

What Is Brand Loyalty?<\/span><\/h2>\n

\"what<\/p>\n

Brand loyalty is defined as the tendency of customers to choose the same brands instead of the competition for a prolonged period. <\/span><\/p>\n

In other words, it’s basically your clients’ desire to stay your customer. Unlike customer loyalty, brand loyalty has to do less with the financial reasons and more with the client’s perception of a brand\u2014from customer experience to the company’s reputation, and even its mission and values.\u00a0<\/span><\/p>\n

In more actionable terms, we’re talking about customer retention. Essentially, it’s a measure of your ability to keep customers coming back for more, and the sum of your efforts to make it happen\u2014after having successfully converted your leads.<\/span><\/p>\n

Why Is Brand Loyalty Important?<\/span><\/h2>\n

In simple terms, building brand loyalty is your warranty to keeping your business in motion and growing. It’s a stepping stone for continued progress.\u00a0<\/span><\/p>\n

It’s actually easier to put it the other way around\u2014if your business can’t keep its customers, you’ll slip back to square one over and over again, sinking money into bringing in new clients just to stay afloat.\u00a0<\/span><\/p>\n

There are four main ways you can reap the benefits of a strong <\/span>brand loyalty strategy:<\/span><\/p>\n