{"id":60688,"date":"2020-06-15T17:14:03","date_gmt":"2020-06-15T14:14:03","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=60688"},"modified":"2023-07-24T14:15:47","modified_gmt":"2023-07-24T11:15:47","slug":"video-marketing-statistics","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/video-marketing-statistics\/","title":{"rendered":"60+ Video Marketing Statistics You Need to Know in 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing has driven more views and engagement than many other popular strategies and approaches.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve ever caught yourself wondering about how many people use YouTube, or how the increased popularity of <a href=\"https:\/\/www.creatopy.com\/create\/video-ads\/\" target=\"_blank\" rel=\"noopener\">creating video<\/a> is assisting marketers in driving more sales, you&#8217;ll find the answer in this article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re about to go through more than 60 video marketing statistics that answer all the essential questions r<\/span><span style=\"font-weight: 400;\">egarding YouTube and other social media platforms, including Facebook, Twitter, or Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These video statistics will not only help you better understand where we stand in terms of marketing on certain platforms, but they&#8217;re also a window into the future. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easier to make predictions about what could or could not work a few years from now when we get our marketing facts straight.<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #0000ff;\"><strong><span style=\"color: #000000;\">1.<\/span> <a style=\"color: #0000ff;\" href=\"#A\">General video marketing statistics<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><strong><span style=\"color: #000000;\">2.<\/span> <a style=\"color: #0000ff;\" href=\"#B\">YouTube stats<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><strong><span style=\"color: #000000;\">3.<\/span> <a style=\"color: #0000ff;\" href=\"#C\">Social media video stats<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">3.1. <\/span><strong><a style=\"color: #0000ff;\" href=\"#D\">Facebook video stats<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">3.2. <\/span><strong><a style=\"color: #0000ff;\" href=\"#E\">Instagram video stats<\/a><\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #000000;\">3.3. <\/span><strong><a style=\"color: #0000ff;\" href=\"#F\">Twitter video stats<\/a><\/strong><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Without further ado, here are 60+ video marketing statistics for 2020:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-65565 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/06\/video-marketing-statistics-infographic-1.png\" alt=\"video marketing statistics infographic\" width=\"670\" height=\"9200\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/06\/video-marketing-statistics-infographic-1.png 670w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/06\/video-marketing-statistics-infographic-1-11x150.png 11w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #d5d5de;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;div style=&#8221;clear:both&#8221;&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;a href=&#8221;https:\/\/newblog.creatopy.com\/blog\/video-marketing-statistics\/&#8221;&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;img src=&#8221;https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/06\/video-marketing-statistics-infographic.png&#8221; title=&#8221;60+ Video Marketing Statistics You Need to Know in 2020\u201d alt=\u201d60+ Video Marketing Statistics You Need to Know in 2020\u201d border=&#8221;0&#8243; \/&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;\/a&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;\/div&gt;<\/div>\n<div class=\"Zc1Emd QIJiHb\" data-one-on-one-dm=\"true\">&lt;div&gt;Courtesy of: &lt;a href=&#8221;https:\/\/newblog.creatopy.com\/blog\/video-marketing-statistics\/&#8221;&gt;Creatopy&lt;\/a&gt;&lt;\/div&gt;<\/div>\n<div class=\"kwI9i zX644e\">\n<div class=\"V5MAMb\"><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\"><a id=\"A\"><\/a>General Video Marketing Statistics<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Almost 81% of businesses rely on video as a marketing tool. (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s projected that in 2020, online videos will make up more than 82% of all consumer internet traffic. This is 15 times higher than it was back in 2017. (<\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\"><span style=\"font-weight: 400;\">Cisco<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Each week, around 78% of the entire global population watches online videos, while 55% of them engage with videos every day. (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing?__hstc=4273004.6dca435f45a79c9564fcaa51da776d0c.1547689825317.1547689825317.1547696706583.2&amp;__hssc=4273004.1.1547696706583&amp;__hsfp=2440387509\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In Wyzowl&#8217;s 2019 State of Video Marketing Survey, 72% of customers said that they would like to learn more about a particular product from a video rather than text.<\/span>\u00a0(<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">HubSpot<\/a>)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s been estimated that by 2020, there will be about 1 million minutes of video crossing the internet each second. (<\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\"><span style=\"font-weight: 400;\">Cisco<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People are twice as likely to share a video with friends than other types of content, like photos or tweets.<\/span>\u00a0(<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"B\"><\/a>YouTube Stats<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you probably already know, on YouTube, video consumption is through the roof, since it&#8217;s the biggest video platform out there. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to use, has all the types of content that you can think of, and with the short attention span we have nowadays, it&#8217;s based on the perfect means of sharing information, which is video.<\/span><\/p>\n<p>Not to mention the fact that <a href=\"https:\/\/newblog.creatopy.com\/blog\/best-video-format-youtube\/\" target=\"_blank\" rel=\"noopener\">YouTube video formats<\/a> are easy to understand.<\/p>\n<p><span style=\"font-weight: 400;\">The platform is not just painless to use for consumers, but also for creators as they can reach a larger audience with the right strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like most of us, you probably use YouTube as well, but did you ever wonder:<\/span><\/p>\n<ul>\n<li><b>How many videos are on YouTube?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although there&#8217;s no definite number of videos on the platform, as each minute thousands are being uploaded, it&#8217;s estimated that one billion hours are being watched daily on YouTube. (<\/span><a href=\"https:\/\/blog.youtube\/\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<ul>\n<li><b>How many people watch YouTube?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are 2+ billion users on YouTube, and when it comes to mobile devices, the platform reaches more people in the U.S. than any TV network. The most active users are aged between 18 and 34 years. (<\/span><a href=\"https:\/\/blog.youtube\/\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<ul>\n<li><b>How many users does YouTube have?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each month, there are over 2 billion logged-in users that visit YouTube. That&#8217;s one-third of the internet. With so many users spread across the globe, YouTube is proving once again that it&#8217;s the reigning platform when it comes to video. (<\/span><a href=\"https:\/\/blog.youtube\/\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<ul>\n<li><b>When was the first YouTube video ever uploaded?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The very first video to be uploaded on the platform was on April 23<\/span><span style=\"font-weight: 400;\">rd<\/span><span style=\"font-weight: 400;\">, 2005, and it featured one of YouTube&#8217;s founders at the zoo. It currently has almost 100M views. (<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=jNQXAC9IVRw\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are other fascinating video marketing statistics for YouTube:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube is the most popular website in the world after Google. (<\/span><a href=\"https:\/\/www.alexa.com\/topsites\"><span style=\"font-weight: 400;\">Alexa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\">About 81% of the total number of 15-25 year-olds Americans have active YouTube accounts. (<a href=\"https:\/\/www.statista.com\/statistics\/296227\/us-youtube-reach-age-gender\/\">Statista<\/a>)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Among the most important video stats is that almost 15% of YouTube&#8217;s site traffic comes exclusively from the U.S. (<\/span><a href=\"https:\/\/www.alexa.com\/siteinfo\/youtube.com\"><span style=\"font-weight: 400;\">Alexa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With location in mind, about 93% of video watchers in India are watching videos online, more specifically on YouTube. (<\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/netflix-struggles-to-gain-foothold-in-indian-market-youtube-benefits-from-increasing-digital-video-viewers\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only 33% of popular YouTube videos are in English, while only 4% of the content for kids is in English. (<\/span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/12\/04\/10-facts-about-americans-and-youtube\/\"><span style=\"font-weight: 400;\">Pew Research<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Every minute, more than 500 hours of video are uploaded on YouTube<\/span><span style=\"font-weight: 400;\">. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">70% of the videos that people watch is determined by the YouTube recommendation algorithm. (<\/span><a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/youtube-ces-2018-neal-mohan\/\"><span style=\"font-weight: 400;\">C Net<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When people go on YouTube, they go on average on 6.5 pages. (<\/span><a href=\"https:\/\/www.alexa.com\/siteinfo\/youtube.com\"><span style=\"font-weight: 400;\">Alexa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube views on connected TVs have gone up by 39% in the last year. This accounted for more than 250 million hours per day spent on the platform. (<\/span><a href=\"https:\/\/variety.com\/2019\/digital\/news\/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267\/\"><span style=\"font-weight: 400;\">Variety<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising-wise, YouTube is expected to make 5.5. billion dollars in revenue in 2020 in the U.S. alone. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/289660\/youtube-us-net-advertising-revenues\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When it comes to YouTube user statistics, the platform is the second most-preferred video-watching on TV screens among those aged between 18 and 34. The first in the top is Netflix. (<\/span><a href=\"https:\/\/variety.com\/2019\/digital\/news\/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267\/\"><span style=\"font-weight: 400;\">Variety<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">83% of video marketers that used YouTube confessed that the platform has proved to be very useful for achieving their goals.<\/span>\u00a0(Wyzowl)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 51% of marketers say that they run YouTube video ads. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Of all the digital video ad spending, YouTube accounts for 27.1%. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube TrueView ads are preferred to standard in-stream ads, with 8 out of 10 viewers choosing the first one. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">95% of YouTube ads are audible, while 93% are viewable. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The 6-second bumper ads are used by 33% of YouTube&#8217;s large advertising customers. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 70% of YouTube short ads help increase brand awareness significantly, while 90% of <a href=\"https:\/\/newblog.creatopy.com\/blog\/youtube-ads-cost\/\" target=\"_blank\" rel=\"noopener\">YouTube ads<\/a> help increase ad recall. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube is considered to be the most effective video marketing platform by 78.8% of marketers, followed by Facebook with 58.5%. (<\/span><a href=\"https:\/\/www.business2community.com\/infographics\/is-youtube-the-future-of-video-advertising-infographic-02179747\"><span style=\"font-weight: 400;\">Business 2 Community<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"C\"><\/a>Social Media Video Stats<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media continues to evolve day after day. Just think about how popular Stories have become on both Facebook and Instagram in only a few months, or how it used to be normal to just post on someone&#8217;s Facebook wall a few years back while now that might seem intrusive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is changing at such a high pace that it&#8217;s necessary to try and keep up, and what better way than with some stats about <span data-offset-key=\"cqtu6-0-0\"><a href=\"https:\/\/breadnbeyond.com\/video-marketing\/\">video marketing<\/a><\/span> as well as some general social media video statistics?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media video stats show that marketers are spending more on social media advertising with ad spend\u00a0amounting to more than $89 billion\u00a0in the past year. (<\/span><a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/social-media-advertising\/worldwide\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video ad spending on social media accounted for 28.7% out of the total global video ad spending, at a whopping $10.35 billion, which is expected to almost double in 2020. (<\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/social-video-ad-spending-will-grow-44-by-2021\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">53% of consumers\u00a0say they&#8217;re likely to buy from brands that are transparent on social media. And 86% of Americans say transparency on social media is more important than ever before, meaning that they will use a competitor&#8217;s platform if they notice a lack of transparency. (<\/span><a href=\"https:\/\/sproutsocial.com\/insights\/data\/social-media-transparency\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But let&#8217;s get more in-depth and see what Facebook video stats are out there.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"D\"><\/a>Facebook Video Stats\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is probably the most popular platform across all generations, from Baby Boomers to Millennials and Gen Z. It&#8217;s intuitive, easy to use, and an excellent way to stay in touch with family and friends.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook had a total of 2.5 billion monthly active users by the third quarter of 2019. (<\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/facebook-reports-fourth-quarter-and-full-year-2019-results-300995616.html\"><span style=\"font-weight: 400;\">PR Newswire<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Stories reach around 500 million viewers per day. (<\/span><a href=\"https:\/\/techcrunch.com\/2019\/04\/24\/facebook-stories-500-million\/\"><span style=\"font-weight: 400;\">Tech Crunch<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender-wise, Facebook is made up of 54% female and 46% male. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/699241\/distribution-of-users-on-facebook-worldwide-gender\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The total amount of Facebook users watch an average of 8 billion videos daily. (<\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\"><span style=\"font-weight: 400;\">Social Media Today<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 64% of businesses in the U.S. stated that posting a Facebook video resulted in them acquiring a new customer.<\/span>\u00a0(<a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\">Animoto<\/a>)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By the first quarter of 2020, Facebook had attracted\u00a02.6 million monthly active users. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Every day, there are 100 million hours of video being watched on Facebook. (<\/span><a href=\"https:\/\/99firms.com\/blog\/facebook-video-statistics\/#gref\"><span style=\"font-weight: 400;\">99 Firms<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile users are the major contributors to the social advertising revenue. Almost 94% of the Facebook advertising revenue for Q3 of 2019 came exclusively from mobile devices. (<\/span><a href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2019\/Facebook-Reports-Third-Quarter-2019-Results\/default.aspx\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On average, people are <\/span><span style=\"font-weight: 400;\">1.5 times more likely<\/span><span style=\"font-weight: 400;\"> to watch videos on their mobile phones than on desktops. (<\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/shifts-for-2020-multisensory-multipliers\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">11% of all Facebook posts are videos. (<\/span><a href=\"https:\/\/www.quintly.com\/blog\/facebook-media-study-2018\"><span style=\"font-weight: 400;\">Quintly<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><a id=\"E\"><\/a>Instagram Video Stats<\/span><\/h3>\n<p>Instagram is an incredible advertising platform, supporting video in four formats, such as video posts, stories, live video streaming, and IGTV.<\/p>\n<p>The good news is that you can use all these options to promote your products and services.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 77% of marketers posted a video on IGTV, showing just how popular this feature has become. (<\/span><a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\"><span style=\"font-weight: 400;\">Animoto<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of monthly active users on Instagram is over 1 billion, having increased a shocking 42.86% from 2017 when it had 700 million. (<\/span><a href=\"https:\/\/techcrunch.com\/2018\/06\/20\/instagram-1-billion-users\/\"><span style=\"font-weight: 400;\">Tech Crunch<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Of the total number of users, 90% are following a business on the platform, meaning that they want to hear from brands about what products they can buy. (<\/span><a href=\"https:\/\/business.instagram.com\/?locale=en_GB\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Also, about 89% of marketers confessed that Instagram is the most important social media platform for influencer marketing. (<\/span><a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-industry-statistics-survey-benchmarks\/\"><span style=\"font-weight: 400;\">Media Kix<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos are performing much better than photos on Instagram as they attract 49% more interactions. (<\/span><a href=\"https:\/\/press.quintly.com\/182071-instagram-study-analyzes-5-4-million-posts\"><span style=\"font-weight: 400;\">Quintly<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram profiles really took off in 2019, when they witnessed a follower growth rate of 9.4%-16% in just the first half of the year. (<\/span><a href=\"https:\/\/www.quintly.com\/blog\/instagram-study-2019\"><span style=\"font-weight: 400;\">Quintly<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Globally, 28% of video marketers are planning to incorporate IGTV in their 2020 video marketing strategy. (<\/span><span style=\"font-weight: 400;\">Wyzowl<\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To have your brand promoted by influencers on Instagram will cost you between $114 and $3,138 for videos and between $43 and $721 for Stories. (<\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s a good idea to use Stories stickers on your Instagram videos as they improve video performance 83% of the time. (<\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The most popular videos on Instagram are how-to tutorials. (<\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><a id=\"F\"><\/a>Twitter Video Stats<\/span><\/h3>\n<p>Video thrives on Twitter, as the social platform supports three video ads formats, such as promoted video, video website cards, in-stream video ads.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tweets that have videos attached are getting 10x more engagement than those without a video. Also, Promoted Tweets with videos typically save more than 50% on cost-per-engagement (CPE). (<\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/how-video-is-reshaping-digital-advertising.html\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 79% of Twitter users like the platform because it helps them discover new things. (<\/span><a href=\"https:\/\/business.twitter.com\/\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter saw a 9% increase in revenue for Q3 of 2019, bringing them $824 million. (<\/span><a href=\"https:\/\/venturebeat.com\/2019\/10\/24\/twitter-q3-2019-revenue-jumps-9-to-824-million-monetizable-daily-users-grow-17-to-145-million\/\"><span style=\"font-weight: 400;\">Venture Beat<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As of Q1 of 2019, there were 330 million monthly active users on Twitter. (<\/span><a href=\"https:\/\/s22.q4cdn.com\/826641620\/files\/doc_financials\/2019\/q1\/Q1-2019-Slide-Presentation.pdf\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average time spent on the platform is around 3.39 minutes per session. (<\/span><a href=\"https:\/\/www.statista.com\/statistics\/579411\/top-us-social-networking-apps-ranked-by-session-length\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choosing a video website card on Twitter will deliver a 2x higher click-through rate than the standard mobile video ad benchmarks. These cards are proved to boost user retention by more than 60%. (<\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/how-video-is-reshaping-digital-advertising.html\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s best to add short copies to your videos \u2013 a minimal Tweet copy has a 13% higher brand and message recall and longer overall view time than a longer Tweet. (<\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/how-video-is-reshaping-digital-advertising.html\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opting for Twitter ads with video results in a 50% cheaper cost-per-engagement (CPE). (<\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People watch around 2 billion videos on Twitter daily. (<\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Watching videos is the third reason people use Twitter, following news and photos. (<\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A whopping 93% of video views on Twitter are happening on mobile. (<\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Running a video ad campaign on Twitter is 31% more stimulating and 22% more memorable compared to other social media platforms. (<\/span><a href=\"https:\/\/cdn.cms-twdigitalassets.com\/content\/dam\/business-twitter\/resources\/agency-playbook-2019\/Twitter_Agency_Playbook_2019.pdf\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">Video marketing is on the rise, and the data confirms it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media platforms can be a great way to promote your brand, given the significant number of users that tune into the platforms looking to discover something new.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we saw in these statistics, video is an essential element that receives more attention than other forms of content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s vital to keep in mind is that if you&#8217;re using video to build your brand, you should always opt for shorter ones, given the short attention span that we all have. It&#8217;s a necessity to also focus on <a href=\"https:\/\/newblog.creatopy.com\/blog\/video-storytelling\/\" target=\"_blank\" rel=\"noopener\">video storytelling<\/a> and keep potential customers engaged with exciting and informative videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there any other statistics you can think of? Let us know in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches.\u00a0 If you&#8217;ve ever caught yourself wondering about how many people use<\/p>\n","protected":false},"author":193,"featured_media":61045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3983,3985,3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/60688"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/193"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=60688"}],"version-history":[{"count":13,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/60688\/revisions"}],"predecessor-version":[{"id":82100,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/60688\/revisions\/82100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/61045"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=60688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=60688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=60688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}