{"id":60442,"date":"2020-05-18T10:36:52","date_gmt":"2020-05-18T07:36:52","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=60442"},"modified":"2023-07-24T14:15:48","modified_gmt":"2023-07-24T11:15:48","slug":"online-proofing","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/online-proofing\/","title":{"rendered":"What Is Online Proofing? Review and Approval of Creative Content"},"content":{"rendered":"

The speedy growth of digital channels increased the demand for high-quality creative content.\u00a0<\/span><\/p>\n

At the same time, turnover has shortened in time, and the pressure on creative teams to produce more\u2014and more quickly\u2014is growing.\u00a0<\/span><\/p>\n

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Since creative content needs to be reviewed before approval and release, often more than once and by several decision-makers, the days of the convoluted traditional proofing methods\u2014such as endless email chains and untrackable threads of instant messaging\u2014are numbered.\u00a0<\/span><\/p>\n

In this article, we explore the benefits of online proofing. <\/span><\/p>\n

This method gets the efforts of multiple team members or even cross-team collaborations under one roof.\u00a0<\/span><\/p>\n

That way, your teams can finally work together like the well-oiled machines they were always supposed to be.<\/span><\/p>\n

What Is Online Proofing?<\/span><\/h2>\n

Online proofing is the process of reviewing and approving creative content, which has the purpose of helping marketing teams collaborate more effectively.<\/span><\/p>\n

Teamwork is, by definition, a joint effort, but we all know that wouldn’t be possible without loads and loads of individual work hours.\u00a0<\/span><\/p>\n

\"Online<\/p>\n

And marrying the solo work of each contributor with the team’s ultimate goals is the Achilles heel of any collaboration.\u00a0<\/span><\/p>\n

One missed feedback can give birth to miscommunication, days’ worth of wasted time, and even build unnecessary costs.\u00a0<\/span><\/p>\n

Also, you know the kind of meeting that should have been an email? <\/span><\/p>\n

With the use of online proofing software, you can reduce the unnecessary white noise to even less than that.\u00a0<\/span><\/p>\n

It only takes a quick comment or helpful suggestion in the right place and at the right time, and your entire team can move on to the issues that truly benefit from your invested time and energy.<\/span><\/p>\n

Who Should Use Online Proofing?<\/span><\/h2>\n

Marketing teams working within brands or agencies can benefit from using online proofing software.<\/span><\/p>\n

This is simply the nature of any creative work\u2014it’s hard to lay out clear expectations of the end result because the best ideas can often surface as you go.\u00a0<\/span><\/p>\n

Therefore, any job that requires the input of several people will benefit significantly from using an online proofing platform.\u00a0<\/span><\/p>\n

However, the applications in marketing campaigns are perhaps the most accentuated.\u00a0<\/span><\/p>\n

These are the key benefits of using online proofing:<\/p>\n