{"id":58648,"date":"2020-02-25T17:11:39","date_gmt":"2020-02-25T14:11:39","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=58648"},"modified":"2023-07-24T14:15:56","modified_gmt":"2023-07-24T11:15:56","slug":"kerning-typography","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/kerning-typography\/","title":{"rendered":"The Art of Kerning Typography: 10 Tips for Kerning Like a Pro"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever looked at a logo, a newspaper headline, or a subway sign and felt the need to adjust the awkward space between letters? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the answer is yes, that means you&#8217;re good at spotting kerning issues.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>What Is Kerning?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In typography, kerning is defined as the adjustment of space between two specific characters.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65531\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/kerning_example-1-600x267.png\" alt=\"Kerning Example\" width=\"600\" height=\"267\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning_example-1-600x267.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning_example-1-150x67.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning_example-1-768x342.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning_example-1-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning_example-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The goal of kerning is to balance the perceived <a href=\"https:\/\/newblog.creatopy.com\/blog\/white-space-in-graphic-design\/\" target=\"_blank\" rel=\"noopener\">negative space<\/a> between all the letters of a text, pair by pair, to improve readability, legibility, and make everything more pleasing to the eye.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though most <a href=\"https:\/\/newblog.creatopy.com\/blog\/modern-fonts\/\" target=\"_blank\" rel=\"noopener\">modern fonts<\/a> usually come with hundreds of kern pairs incorporated, sometimes you need to make the adjustments yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are ten tips to help you kern like a pro.<a href=\"https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-70331 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png\" alt=\"\" width=\"600\" height=\"77\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<h2><b>1. <\/b><b>Understand the Spatial Relationship between Letters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kerning is about equalizing the spaces between characters as well as you can, but you won&#8217;t achieve the desired result if you set a mathematically equal distance between all letters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different combinations of letters create different sizes of perceived space between them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-65533\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/equal-spacing-kerning-1-600x376.png\" alt=\"equal spacing kerning\" width=\"600\" height=\"376\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/equal-spacing-kerning-1-600x376.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/equal-spacing-kerning-1-150x94.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/equal-spacing-kerning-1-768x481.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/equal-spacing-kerning-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The words look best when the mathematical distance between letters varies based on their shapes.<\/span><\/p>\n<p><a href=\"https:\/\/creativepro.com\/typetalk-kerning-principles\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Typographer Ilene Strizver<\/span><\/a><span style=\"font-weight: 400;\"> is the one that best explains this. She recommends that the distance between two straight letters should be slightly bigger than the gap between a straight and a round letter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, the distance between a straight and a round letter should be slightly bigger than that between two round letters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Confused? Have a look at the image below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65534\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/spatial-relationship-letters-1-600x267.png\" alt=\"spatial relationship letters\" width=\"600\" height=\"267\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/spatial-relationship-letters-1-600x267.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/spatial-relationship-letters-1-150x67.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/spatial-relationship-letters-1-768x342.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/spatial-relationship-letters-1-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/spatial-relationship-letters-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, consistency is vital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A round-to-straight letter combination should have the same spacing as a straight-to-round one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you settled on a certain distance for a specific letter combination, make sure you maintain it in all other instances those letters appear together.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65535\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/letter-combinations-kerning-1-600x266.png\" alt=\"letter combinations kerning\" width=\"600\" height=\"266\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/letter-combinations-kerning-1-600x266.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/letter-combinations-kerning-1-150x67.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/letter-combinations-kerning-1-768x341.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/letter-combinations-kerning-1-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/letter-combinations-kerning-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><b>2. <\/b><b>Watch Out for Tricky Letter Combinations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Text kerning mostly involves negative adjustments. Certain letter combinations create more perceived space than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these cases, you need to slide the letters into each other&#8217;s negative spaces. This is most obvious with capital letters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye out for kern pairs that involve letters such as A, V, W, Y, T, F, L, P, or other similar ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A perfect example, in this case, is the combination between A and V\u2014the symbol used for the kerning tool in various graphic design programs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, when set next to a rectangular letter, such as H or M, or a straight letter like I, the diagonal line of either A or V would nearly touch the horizontal line of the adjacent letter.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58671 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/kerning-letters-space.png\" alt=\"kerning letters space\" width=\"770\" height=\"261\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-letters-space.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-letters-space-600x203.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-letters-space-150x51.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-letters-space-768x260.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, if you apply the same spacing when A and V are set next to each other, the combination will create too much negative space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This needs to be corrected through kerning.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65536\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1-600x351.png\" alt=\"negative space kerning\" width=\"600\" height=\"351\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1-600x351.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1-150x88.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1-768x450.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1-20x11.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1-30x17.png 30w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/negative-space-kerning-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Remember to also be on your toes when it comes to upper and lowercase pairings, such as &#8216;Fa&#8217; or &#8216;Te,&#8217; especially when the lowercase letter is a round vowel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58674 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/uppercase-lowercase-pairing.png\" alt=\"uppercase lowercase pairing\" width=\"770\" height=\"331\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/uppercase-lowercase-pairing.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/uppercase-lowercase-pairing-600x258.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/uppercase-lowercase-pairing-150x64.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/uppercase-lowercase-pairing-768x330.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Though rarer, positive adjustments do exist. They often involve accented letters or punctuation.<\/span><\/p>\n<h2><b>3. <\/b><b>Size and Font Do Matter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When kerning font, you should settle on the size of the text before you begin the process. If you decide to resize it later, all your work might be undone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is because, at a smaller point size, letters require more space between each other in order to remain legible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, at a bigger point size, letters would come closer together to increase readability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this, especially when you have to design a logo that would be printed on banners or t-shirts, as well as on small business cards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of just resizing your work, create two versions of it, each of them kerned separately. Your client or boss is bound to be impressed, even if they won&#8217;t necessarily be able to pinpoint the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro tip: the bigger the design, the more visible bad kerning becomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Size is also one of the reasons why you should choose the font of the text before starting to kern it. Other reasons include the shapes of individual letters and ligature issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you switch from a print font to a<\/span>\u00a0<a href=\"https:\/\/newblog.creatopy.com\/blog\/finest-hand-lettering-fonts\/\" target=\"_blank\" rel=\"noopener\">hand lettering<span style=\"font-weight: 400;\"> font<\/span><\/a><span style=\"font-weight: 400;\"> after kerning, your letters might not be properly connected, as in the case below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58676 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/ligature-kerning-issue.png\" alt=\"ligature kerning issue\" width=\"770\" height=\"331\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/ligature-kerning-issue.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/ligature-kerning-issue-600x258.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/ligature-kerning-issue-150x64.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/ligature-kerning-issue-768x330.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>4. <\/b><b>When in Doubt, Less Is More<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Believe it or not, under-kerning can make a text awkward or downright hard to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But over-kerning can make it indecipherable, especially in smaller sizes, or worse\u2014the words can end up meaning something else entirely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of<\/span> <a href=\"https:\/\/11points.com\/11-photos-made-raunchy-bad-kerning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bad kerning examples<\/span><\/a><span style=\"font-weight: 400;\"> online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The combination of lowercase c and l can become a d, r, and n can become m, and not enough space between words create laughable misunderstandings that sometimes go viral in a bad way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When in doubt, always err on the side of under-kerning.<a href=\"https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-70331 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png\" alt=\"\" width=\"600\" height=\"77\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<h2><b>5. <\/b><b>Flip Your Text Upside Down<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The familiarity of the words you&#8217;re working with might make it difficult for you to properly kern your text. A neat solution for this problem is turning the words upside down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you won&#8217;t be distracted by their meaning, and you&#8217;ll be able to focus on the spaces the letters create between each other.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58677 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/kerning-upside-down.png\" alt=\"kerning upside down\" width=\"770\" height=\"297\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-upside-down.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-upside-down-600x231.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-upside-down-150x58.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-upside-down-768x296.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>6. <\/b><b>Kern in Groups of Three<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another great trick that works well mainly with lengthy words is kerning in groups of three. It&#8217;s easier to miss details when you&#8217;re looking at the entire word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with the first three letters of the word you&#8217;re kerning and try either covering the rest or changing the color of the letters you&#8217;re working with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, move on to the next group of three, one letter at a time, until you&#8217;ve reached the end of the word. This way, you&#8217;ll be able to compare the spaces one pair at a time.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65537\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/space-kerning-1-600x258.png\" alt=\"space kerning\" width=\"600\" height=\"258\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/space-kerning-1-600x258.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/space-kerning-1-150x64.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/space-kerning-1-768x330.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/space-kerning-1-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/space-kerning-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><b>7. <\/b><b>Know the Difference: Leading vs. Kerning vs. Tracking<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In typography, leading, kerning, and tracking are the three ways to adjust the space between letters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While kerning and leading are easier to differentiate, kerning and tracking are often confused with each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the difference between the three is essential for any designer working with text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leading refers to the adjustment of the vertical space between two lines of text. The name comes from the time when pieces of lead were used to separate lines when working with the printing press and is therefore pronounced <\/span><i><span style=\"font-weight: 400;\">ledding<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The leading distance is measured from baseline to baseline and needs to take into consideration special features of certain letters, such as ascenders and descenders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, this distance should be about 20% bigger than the font size, but it varies with style.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65538\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/what-is-leading-1-600x258.png\" alt=\"what is leading\" width=\"600\" height=\"258\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/what-is-leading-1-600x258.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/what-is-leading-1-150x64.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/what-is-leading-1-768x330.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/what-is-leading-1-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/what-is-leading-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tracking defines the horizontal distance between the letters in a text. But instead of adjusting the distance between two individual letters, like kerning, tracking increases or decreases the space between all the letters uniformly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Negative letter tracking can make more characters fit into a certain space, but overdoing it can cause these characters to overlap, making the text illegible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive letter tracking can help you fill a certain space and makes the words seem airier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, too much of this makes the spaces between words hard to discern.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65539\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/kerning-tracking-1-600x258.png\" alt=\"kerning tracking\" width=\"600\" height=\"258\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-tracking-1-600x258.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-tracking-1-150x64.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-tracking-1-768x330.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-tracking-1-20x10.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerning-tracking-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Like with changing the size of your design, it&#8217;s best to take care of leading and tracking before kerning, so you won&#8217;t have to do it twice.\u00a0<\/span><\/p>\n<h2><b>8. <\/b><b>Kern Manually\u2014Don&#8217;t Let the Software Do It for You<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Graphic design programs usually come with two auto-kerning options: Metrics (or Auto) and Optical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Photoshop, InDesign, or Illustrator, you can find these included in the Kerning dropdown in the Character panel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Metrics setting uses the font&#8217;s built-in kern pairs, spacing the letters as the font designer specified in the font file. Many suggest using this option rather than Optical, especially when working with professional fonts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Optical setting overrides the built-in kern tables and adjusts the spacing between adjacent letters based on their shapes, using an algorithm. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optical can also be used to automatically kern text that includes different typefaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, any of these two options can still leave you with oddly-spaced letters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The human eye can be extremely reliable when it comes to kerning. Additionally, manual kerning gives you the most control.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can definitely see the difference when you overlay the results of these three kerning methods.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-65540\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1-600x359.png\" alt=\"types of kerning\" width=\"600\" height=\"359\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1-600x359.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1-150x90.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1-768x460.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1-20x11.png 20w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1-30x17.png 30w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/types-of-kerning-1.png 770w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><b>9. <\/b><b>Kerning for Web Designers Does Exist<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If before, kerning text was considered a matter of static design, once the internet gained popularity, web designers needed to kern too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CSS kerning property, font-kerning, controls whether or not the kerning parameters built in a font will be used or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three values for it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Font-kerning\u2014auto<\/b><span style=\"font-weight: 400;\">. This is the default, where the browser determines whether kerning is applied or not.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Font-kerning\u2014normal<\/b><span style=\"font-weight: 400;\">. Font kerning is applied.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Font-kerning\u2014none<\/b><span style=\"font-weight: 400;\">. Font kerning is not applied.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, the plugin<\/span> <a href=\"https:\/\/github.com\/endtwist\/kerning.js\/blob\/master\/README.md\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kerning.js<\/span><\/a><span style=\"font-weight: 400;\"> gives you more kerning options, such as setting a custom distance between a specific kern pair.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Controlling kerning for websites is still more difficult than for static design, but progress is being made towards a more visual approach to it.<\/span><\/p>\n<h2><b>10. <\/b><b>Practice Makes Perfect<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like with most things, the key to mastering kerning is practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When going about your day, pay attention to logos, banners, magazine headlines, posters, street name signs, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can train your eye to recognize bad kerning, but beware\u2014it&#8217;s as much a blessing as it is a curse.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58660 aligncenter\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/bad-kerning.png\" alt=\"bad kerning\" width=\"327\" height=\"233\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/bad-kerning.png 327w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/bad-kerning-150x107.png 150w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/xkcd.com\/1015\/\" target=\"_blank\" rel=\"nofollow noopener\">Image source<\/a><\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for something more hands-on, try this fun kerning game, called<\/span> <a href=\"https:\/\/type.method.ac\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kerntype<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are given ten words to kern. The first and last letters are stuck in place, so you can only move the other letters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once done, you can compare each of your answers to those of a master typographer and see how well you&#8217;ve done.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58659 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1-600x472.png\" alt=\"kerntype game score\" width=\"600\" height=\"472\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1-600x472.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1-1024x806.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1-150x118.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1-768x604.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1-770x606.png 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2020\/02\/kerntype-game-score-1.png 1121w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, use our tips to practice kerning on your own designs, and you&#8217;ll get the hang of it in no time.<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;We hope you now get a better understanding of what is kerning and how to apply it efficiently. Good luck!&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15107,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:[null,2,16777215],&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:[null,2,3027526],&quot;15&quot;:&quot;Roboto, Arial, Helvetica, sans-serif&quot;,&quot;16&quot;:12}\">We hope you now get a better understanding of what is kerning and how to apply it efficiently. Good luck!<a href=\"https:\/\/app.creatopy.com\/auth\/create-account?internal_source=internal&amp;internal_medium=Blog&amp;internal_campaign=BlogContentCTA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-70331 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png\" alt=\"\" width=\"600\" height=\"77\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1-150x19.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2022\/03\/create-ad-campaigns-1.png 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever looked at a logo, a newspaper headline, or a subway sign and felt the need to adjust the awkward space between letters? If the answer is yes, that means you&#8217;re good at spotting kerning issues. What Is Kerning? In typography, kerning is defined as the adjustment of<\/p>\n","protected":false},"author":186,"featured_media":68425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3995,3996],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/58648"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=58648"}],"version-history":[{"count":12,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/58648\/revisions"}],"predecessor-version":[{"id":82145,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/58648\/revisions\/82145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/68425"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=58648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=58648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=58648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}