{"id":57452,"date":"2019-11-28T15:39:40","date_gmt":"2019-11-28T12:39:40","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=57452"},"modified":"2023-07-24T14:15:57","modified_gmt":"2023-07-24T11:15:57","slug":"design-trends","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/design-trends\/","title":{"rendered":"Top 20 Graphic Design Trends to Look Out for in 2020"},"content":{"rendered":"

We\u2019ve all encountered design trends. <\/span><\/p>\n

The kind that inspire you and the kind that make you question how they even became trends.<\/span><\/p>\n

Like beveled and embossed everything in the 90s<\/span>\u2014<\/span>that was never a good idea.<\/span><\/p>\n

Or comic sans<\/span>. <\/span>Or worse, intense drop shadows.\u00a0 <\/span><\/p>\n

Nonetheless, graphic design trends are drivers of growth and a means of educating creatives on the importance of context\u2014knowing when and how to use them.<\/p>\n

At Creatopy, we like to stay on top of what\u2019s happening in the design world and we\u2019d like to share our findings with you for the upcoming year, to help you achieve the best advertisement design<\/a>. \"\"<\/a><\/span><\/p>\n

P.S: If you’re feeling nostalgic, feel free to look back on 2019’s design trends<\/a>.<\/p>\n

Without further ado, <\/span>let\u2019s dive into the top 20 graphic design trends to be inspired by in 2020.\u00a0<\/span><\/p>\n

\n

Summary<\/strong><\/h2>\n
    \n
  1. Color Gradients<\/a><\/li>\n
  2. Bold Typography<\/a><\/li>\n
  3. Asymmetrical Layout<\/a><\/li>\n
  4. Brand Identity System<\/a><\/li>\n
  5. Textured 3D Design<\/a><\/li>\n
  6. Fluid Shapes<\/a><\/li>\n
  7. Tailor-made Illustrations<\/a><\/li>\n
  8. Isometric Compositions<\/a><\/li>\n
  9. Mixed Media<\/a><\/li>\n
  10. Short Videos<\/a><\/li>\n
  11. Virtual and Augmented Reality<\/a><\/li>\n
  12. Modernized Retro<\/a><\/li>\n
  13. Zero Gravity<\/a><\/li>\n
  14. Data Visualization<\/a><\/li>\n
  15. Generation Z Yellow<\/a><\/li>\n
  16. Monochrome<\/a><\/li>\n
  17. Celestial Exploration<\/a><\/li>\n
  18. Muted Color Schemes<\/a><\/li>\n
  19. Responsive Design<\/a><\/li>\n
  20. Thin Lines<\/a><\/li>\n<\/ol>\n
    \n

    Infographic Design Trends<\/strong><\/h2>\n

    \"design<\/p>\n

    <\/a>1. Color Gradients<\/strong><\/h2>\n

    It turns out Instagram is quite the influencer in and of itself; the play with gradients in their branding has caused this trend\u2019s growing use in recent years.\u00a0<\/span><\/p>\n

     <\/p>\n

    \"Gradient<\/p>\n

    Source: Instagram<\/a><\/p>\n

    Color gradients have had their moment (and continue to do so) in UI, package design and branding. <\/span><\/p>\n

    \"Gradient<\/p>\n

    Source: Siti Dahlia<\/a><\/p>\n

    In 2020, color gradients are expected to have more center stage through its application in all types of design, especially in illustration.<\/span><\/p>\n

    \"Gradient<\/p>\n

    Source: Happy F & B<\/a><\/p>\n

     <\/p>\n

    <\/a>2. Bold Typography<\/strong><\/h2>\n

    Typography has long been one of the most fundamental design elements because of what it can communicate visually, beyond its literal written purpose. Recently, more and more brands are incorporating strong sans-serif fonts in their designs or even in their branding. <\/span><\/p>\n

    Specifically, bold or heavy-weight sans-serif fonts are being used to give designs a modern approach<\/a>. Many brands go a step further by applying motion and a three-dimensional effect to typography.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    Source: Al Boardman<\/a><\/p>\n

    For example, some designs experiment with kinetic typography<\/a> over static images that are shared in forms of short looping videos. This kind of overlay drives even more attention to the text and the personality behind what it\u2019s speaking into.\u00a0<\/span><\/p>\n

    Source: Andrei Robu<\/a><\/p>\n

     <\/p>\n

    Stefan Asafti, a brand identity designer, adds to describing the magic of what typography can do:<\/span><\/p>\n\n\n\n
    \n

    Expert Insight: Stefan Asafti<\/a><\/strong><\/span><\/h3>\n

    “Typography does wonders. You don’t need any photos to create something cool. All the letters have their own personality.<\/span>“<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Source: Atanas Giew<\/a><\/p>\n

    <\/h2>\n

    <\/a>3. Asymmetrical Layout<\/strong><\/h2>\n

    Revealing only a part of the design or purposely allowing a design to feel \u201cunfinished\u201d in its lack of symmetry is a way to capture attention and to convey a message more boldly.\u00a0<\/span><\/p>\n

    \"Asymmetrical<\/p>\n

    Source: Bison Studio<\/a><\/p>\n

    In the past, design based on a fixed grid system was all the rage but it seems that creatives are leaning more towards design that has a more human, imperfect feeling to it.\u00a0<\/span><\/p>\n

    \"Asymmetrical<\/p>\n

    Source: Xavier Esclusa Trias<\/a><\/p>\n

    Asymmetric design gives creatives space in applying graphic elements in order to communicate something more free spirited and abstract.\u00a0<\/span><\/p>\n

    \"Asymmetrical<\/p>\n

    Source: Caterina Bianchini Studio<\/a><\/p>\n

    <\/h2>\n

    <\/a>4. Brand Identity System<\/strong><\/h2>\n

    A systematic design approach to a brand identity gives way to maximum flexibility in how a brand conveys its personality and in how it can evolve in time. Brand identity systems typically have an underlying strategy and use a design element as a basic unit for graphics, patterns and more. <\/span><\/p>\n

    For example, a brand identity system can have a simple square as its base unit and create interactions for designs to evolve from that shape while retaining brand consistency. Besides the base unit, the color scheme can also serve as a foundational part of the entire brand system. <\/span><\/p>\n

    The base unit visual, color scheme, logo and brand strategy (and recently, custom illustrations, but more on that later) come together as a family\u2014designed to create a brand narrative<\/a> that truly speaks to the end user. <\/span><\/p>\n

    Brand identity systems ultimately give the end user space to find their place within the brand.<\/span><\/p>\n

    Brand Strategist, Jacob Cass, has four tips to help you grow your brand system experience this year:<\/span><\/p>\n\n\n\n
    \n

    Expert Insight: Jacob Cass<\/a><\/strong><\/span><\/h3>\n

    “Branding goes much deeper than just a UI or logo design. Brands, at their core, represent something very specific to the user and that representation will be shaped depending on their personal experience with the brand. The best brands know this and spend millions of dollars fine tuning how their users feel & are emotionally moved by their products. For 2020, focus on going beyond design and create positive brand experiences: <\/span><\/span><\/span><\/p>\n

    1. Be consistent with your niche message. <\/span><\/span><\/span><\/p>\n

    2. Engage on a personal level with your fans <\/span><\/span><\/span><\/p>\n

    3. Give away value & entertainment for free <\/span><\/span><\/span><\/p>\n

    4. Build trust through repetition <\/span><\/span><\/span><\/p>\n

    Brands are created in the mind. Ensure your creating a positive brand experience in 2020!<\/span><\/span><\/span>“<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \"Brand<\/p>\n

    Source: Squarespace<\/a><\/p>\n

     <\/p>\n

    Designers like Mark Repa are investing in offering more complex but comprehensive brand identity systems. See what he has to say:<\/span><\/p>\n\n\n\n
    \n

    Expert Insight: Mark Repa<\/strong><\/span><\/h3>\n

    “It’s a niche I’m trying to identify with and be part of<\/span>\u2014<\/span>seeing more of it will help me get inspired and focus on differentiating myself from the competition.<\/span><\/span><\/span>“<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \"Uber<\/p>\n

    Source: Uber<\/a><\/p>\n

     <\/p>\n

    One of Creatopy\u2019s designers, Tibor Orosz, also shares his perspective on brand identity systems:<\/span><\/p>\n\n\n\n
    \n

    Expert Insight: Tibor Orosz<\/a><\/strong><\/span><\/h3>\n

    \u201cBrand Identity will always be one of the most important things design-wise. There is that magic parallelism between discovering a company’s identity, its values, principles, that something that powers the whole engine and discovering the true identity of the person or even yourself.\u201d<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \"\"<\/p>\n

    Source: Mailchimp<\/a><\/p>\n

    <\/h2>\n

    <\/a>5. Textured 3D Design<\/strong><\/h2>\n

    The three-dimensional method in designs has been ever present in the past year and in 2020, it\u2019s expected to advance by adding a layer of realism in textural experimentation. <\/span><\/p>\n

    \"Adobe<\/p>\n

    Source: Omar Aqil and Rob Juarez<\/a><\/p>\n

    Textures such as glass, metal, fur and plastic are some of the most used applications on 3D forms. <\/span><\/p>\n

    \"Co-life<\/p>\n

    Source: Jerry Shu<\/a><\/p>\n

    Creating such realistic texture on 3D forms that don\u2019t actually exist can make the design feel like it’s part of a bigger illusion.\u00a0\u00a0<\/span><\/p>\n

    \"Botanical<\/p>\n

    Source: George Stoyanov<\/a><\/p>\n

    <\/h2>\n

    <\/a>6. Fluid Shapes<\/strong><\/h2>\n

    Organic shapes have caught on in popularity and can be found in many designs today but in 2020, they\u2019re projected to have more of an impact by being applied to brand identity systems, 3D forms and short motion graphic videos. <\/span><\/p>\n