{"id":56383,"date":"2019-10-09T14:00:58","date_gmt":"2019-10-09T11:00:58","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=56383"},"modified":"2023-07-24T14:15:58","modified_gmt":"2023-07-24T11:15:58","slug":"pinterest-marketing","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/pinterest-marketing\/","title":{"rendered":"Why You Should Consider Moving Your Printed Catalog To Pinterest"},"content":{"rendered":"<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">When was the last time you spent time on Pinterest and left feeling uninspired and unmotivated?<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Exactly.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinterest is very different from the other types of social media platforms internet users are used to. This is mainly because it\u2019s where people go to find new ideas and inspiration to do all sorts of things, from deciding what to eat or where to travel. <\/span><!--more--><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Because of this, <a href=\"https:\/\/newblog.creatopy.com\/blog\/pinterest-marketing-for-business\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest marketing<\/strong> <\/a>represents a fantastic opportunity for businesses to up their online marketing game and increase sales.\u00a0 \u00a0<\/span><\/p>\n<h2><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Useful Stats You Should Know About Pinterest<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-65542 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1.png\" alt=\"pinterest marketing statistics\" width=\"1174\" height=\"4483\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1.png 1174w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1-157x600.png 157w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1-268x1024.png 268w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1-39x150.png 39w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1-768x2933.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1-402x1536.png 402w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/infographic_Pinterest-1-536x2048.png 536w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">At the moment, <\/span><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinterest<\/span><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> has over 433 million monthly active users who are continually looking for inspiration (whether it\u2019s for their new home or what to wear to a wedding), motivation, and general ideas.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Co-founder Evan Sharp even said that \u201cPinterest may be the last positive corner of the internet,\u201d which says a lot about what makes this social media platform different than the others.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">This statement is reinforced by a survey requested by Pinterest from a research firm, which showed that <\/span><b>nine out of ten Pinners believe that Pinterest is a positive place<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Moreover, 85% of respondents said that it\u2019s their go-to platform when they want to start a new project.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Another important takeaway for businesses is the fact that 64% of them claim that Pinterest is a fantastic platform for finding products and services they can trust.\u00a0\u00a0<\/span><\/p>\n<p><i><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Trust<\/span><\/i><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> is the key word here, especially when <\/span><a href=\"https:\/\/www.edelman.com\/research\/trust-barometer-special-report-in-brands-we-trust\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">recent research<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> shows that consumers are losing trust in brands. <\/span><i><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">To discover more insights about the users, the company even talked to many different Pinners and concluded that they choose to use Pinterest because the platform helps them focus on themselves, work on their plans and passions.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">This means that people forget about chasing likes and comments when they\u2019re browsing this visual discovery engine, which turns their experience into a positive one.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Here are other surprising stats you should know about:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">There are four billion Pinterest boards (<\/span><a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1506293\/000119312519083544\/d674330ds1.htm\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">There are two million Pinners who save Shopping Pins daily;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">On average, there are two billion monthly searches on the platform;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">70% of Pinterest users are females (<\/span><a href=\"https:\/\/wearesocial.com\/blog\/2019\/07\/global-social-media-users-pass-3-5-billion\/\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">80% of US mothers who have access to the internet use Pinterest (<\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/why-facebook-provides-scale-but-instagram-and-pinterest-offer-relevance-for-social-commerce\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">87% of Pinners have purchased a product thanks to Pinterest;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinners are 29% more likely to try a new product within the first ten months of launch (<\/span><a href=\"https:\/\/business.pinterest.com\/en\/\/blog\/people-on-pinterest-are-more-likely-to-try-new-cpg-products\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">85% of Pinners use the mobile app (<\/span><a href=\"https:\/\/newsroom.pinterest.com\/en\/company\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Retail brands saw a 2x higher return on ad spend from Pinterest compared to social media (<\/span><a href=\"https:\/\/business.pinterest.com\/en\/\/blog\/research-retail-brands-can-see-2x-higher-returns-on-pinterest-than-other-digital-channels\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">77% of Pinners discover new brands or products through the platform (<\/span><a href=\"https:\/\/business.pinterest.com\/en\/\/increase-in-store-sales\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">source<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<h2><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Ikea Is Moving Its Printed Catalog to Pinterest<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-56390 size-large\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest-1024x576.jpg\" alt=\"ikea pinterest\" width=\"1024\" height=\"576\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest-1024x576.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest-150x84.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest-600x338.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest-768x432.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest-770x433.jpg 770w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/ikea-pinterest.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Like most people, you\u2019re probably fascinated with (or, at least, enjoy) IKEA\u2019s chunky, glossy, and stunning catalogs.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">It\u2019s always a pleasure to hold them in your hands, flip the pages, and look at the gorgeous home decor inspirational images.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">But now, the brand is doing something different.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Since August 2018, <\/span><a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/daily-insights\/from-paper-to-pinterest\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">IKEA<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> has been integrating its printed catalog into Pinterest, so we can say the brand now has a Pinterest catalog.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">First, IKEA created a product questionnaire that was built into the platform. The purpose of the questionnaire was to help them learn what Pinners are shopping for, the furniture style they\u2019re into, and other questions about their personal taste.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Based on their responses, users had two options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Let IKEA add items automatically to a Pinterest board;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Browse through the recommended products and build their own boards.<\/span><\/li>\n<\/ul>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">All the shoppable pins were linked to product and catalog pages from the IKEA site, which means that in just a few clicks, any Pinner could easily place an order.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Kerri Longarzo, IKEA media project manager, <\/span><a href=\"https:\/\/www.modernretail.co\/retailers\/ikea-is-transitioning-its-print-catalog-to-pinterest\/\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">said that<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">, since launching the questionnaire last August, 25.000 Pinterest boards had been created. The company also measured the Pinterest catalog engagement and conversion on product pages, but those numbers have not been made public.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Now that you\u2019ve seen that a big retail brand such as IKEA has acknowledged the need for having a Pinterest marketing strategy for their catalog distribution let\u2019s walk through the main reasons why you should do this as well.\u00a0<\/span><\/p>\n<h2><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Why You Should Consider Moving Your Printed Catalog To Pinterest<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-56385\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/pinterest-icon.png\" alt=\"pinterest icon\" width=\"640\" height=\"640\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-icon.png 640w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-icon-150x150.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-icon-600x600.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinterest is no doubt on its way of becoming the go-to social media platform when it comes to online shopping.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">At the end of June, <\/span><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/catalogs-shopping\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">the company launched browsable catalogs<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">, which gives Pinners a new way to shop directly from the platform.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">When someone scrolls under a Product Pin and clicks on \u201cMore from that brand,\u201d they will see the latest products that are in stock from that brand.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">You can <\/span><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/before-you-get-started-with-catalogs#section-9421\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">read this helpful article<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> to see how you can get started with Pinterest catalogs and what steps you need to complete.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Now, let\u2019s go through the main reasons why having a Pinterest catalog is a good idea.<\/span><\/p>\n<h3><b>1. Consumer behavior is changing<\/b><\/h3>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Businesses need to realize that it\u2019s time to rethink how they market their catalogs. Sending a print catalog in the mail is no longer enough because consumers expect to find information and inspiration online more than anything.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">By making your printed catalog accessible online, especially on a visual search engine such as Pinterest, you will simplify and streamline the purchase process.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">At the same time, your audience will have a much better shopping experience because they won\u2019t have to juggle between multiple platforms to place an order.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">It\u2019s pretty clear that, by deciding to keep only the print version of your catalog, it\u2019s going to be more challenging to reach new audiences and increase sales.<\/span><\/p>\n<h3><b>2. Branded search volume is declining\u00a0<\/b><\/h3>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/specialty-retail-us-2018\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Gartner L2 Digital IQ Index research<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> showed that consumers search for brands less frequently. This means that brands no longer need to rely on coming up on the first page of organic search results when it comes to increasing brand awareness or compete via paid search to make sales.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">It also proves that the search intent becomes less about the brand and more about whether consumers can find the product they\u2019re looking for with ease.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">At the same time, having a Pinterest catalog is an opportunity for small businesses to stand out by being present where big brands aren\u2019t and set the bar high across multiple digital channels.<\/span><\/p>\n<h3><b>3. It\u2019s where the decision-making process happens<\/b><\/h3>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Women age 25-54 make the <\/span><a href=\"https:\/\/business.pinterest.com\/en\/\/blog\/how-to-connect-with-the-deciders\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">majority of purchase decisions<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> in US households and are also responsible for 80% of household buying.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinterest reaches 83% of this key demographic, which is more than any other social media platform such as Facebook or Instagram. The company decided to survey them to find out how women make household decisions and what role Pinterest plays in this.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">85% of women said that they use the platform to plan small or big things. 58% of the respondents also claimed that it helps them make shopping and purchasing decisions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56414\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat.png\" alt=\"Pinterest marketing statistic\" width=\"1174\" height=\"628\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat.png 1174w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat-150x80.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat-600x321.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat-768x411.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat-1024x548.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-stat-770x412.png 770w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Content from brands plays a vital role as well because 78% of Deciders, as Pinterest calls them, say that it helps them bring ideas to life.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/business.pinterest.com\/sub\/business\/business-infographic-download\/pinterest-path-to-purchase.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">GfK study<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">, 66% of Pinners buy something after seeing a brand\u2019s Pins. In general, 90% said that Pinterest helps them make a decision when they need to buy something.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Even when Pinners aren\u2019t looking for something specific, 72% of them say that the platform inspires them to shop.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56415\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics.png\" alt=\"Pinterest shopping statistics\" width=\"1174\" height=\"628\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics.png 1174w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics-150x80.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics-600x321.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics-768x411.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics-1024x548.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/Pinterest-statistics-770x412.png 770w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinterest also created a <\/span><a href=\"https:\/\/business.pinterest.com\/sub\/business\/business-infographic-download\/2017-11-07-millennial-report-final.pdf\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">report on Millennials<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">, which revealed some interesting aspects. The first thing you should know is the fact that half of Millennials, which is the largest consumer group in US history, use the platform every single month.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Overall, they are 24% more likely to shop across different categories. For instance, if a Millennial starts browsing for a new dress, they can end up buying some home decor objects if they feel inspired.\u00a0\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">To sum it all up, if you want to reach an audience that will actually convert, then you need to move your printed catalog on Pinterest.\u00a0<\/span><\/p>\n<h2><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">What Options You Have when Targeting Your Audience on Pinterest<\/span><\/h2>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Let\u2019s talk specifics.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Pinterest offers a few <\/span><a href=\"https:\/\/business.pinterest.com\/en\/\/blog\/how-to-think-about-targeting-on-pinterest\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">different types of targeting<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">, so it\u2019s essential to choose the right one for your campaign to get the best results.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">At first, it\u2019s recommended to test a few different targeting options to see what works best for you. You should do a few experiments to discover the right Pinterest marketing strategy for your business. <\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Here are the options offered by Pinterest:<\/span><\/p>\n<h3><b>1. Audience targeting\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56398\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest.jpg\" alt=\"audience targeting pinterest\" width=\"1860\" height=\"997\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest.jpg 1860w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest-150x80.jpg 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest-600x322.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest-768x412.jpg 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest-1024x549.jpg 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/audience-targeting-pinterest-770x413.jpg 770w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">All of the alternatives you have here let you combine existing customer data with behavior seen on the platform.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Customer lists<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. This is useful when you want to reach an audience that\u2019s already familiar with your brand. So if your goal is to re-engage past customers or visitors, then you can upload your CRM list that can include people from other channels as well.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Engagement targeting<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. You can use this option to find who already engaged with your Pins, like watched your videos or pinned your posts. The best thing about this is that you can set detailed targeting options.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Actalike targeting<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. With the help of your CRM list, Pinterest will help you find new audiences that behave on the platform like your current customers. <\/span><\/li>\n<\/ul>\n<h3><b>2. Interest targeting\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56399\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting.png\" alt=\"pinterest targeting interests\" width=\"1050\" height=\"508\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting.png 1050w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting-150x73.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting-600x290.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting-768x372.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting-1024x495.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-targeting-770x373.png 770w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">If your goal is to increase brand awareness, then interest targeting is the right option for you. This is going to help you reach people who browsed categories similar to the products or services you\u2019re offering. <\/span><\/p>\n<h3><b>3. Keyword targeting\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56400\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting.png\" alt=\"pinterest keywords targeting\" width=\"1046\" height=\"783\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting.png 1046w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting-150x112.png 150w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting-600x449.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting-768x575.png 768w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting-1024x767.png 1024w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/10\/pinterest-keywords-targeting-770x576.png 770w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">To drive sales, you can use specific search keywords to target people that are ready to buy. Searches on Pinterest are not branded, so it\u2019s best to choose terms such as \u201cblack skinny jeans\u201d or \u201cgreen couch.\u201d\u00a0<\/span><\/p>\n<h2><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Using Creatopy to Promote Your Products<\/span><\/h2>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Creatopy<\/span><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> is a powerful ad design automation platform and a good ally to have whenever you need to create visual marketing materials for your advertising campaigns.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">You have a few different options when it comes to the type of materials you can create here. And even if you don\u2019t see a size that you\u2019d like to start designing from, you can easily create your own custom size.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">There are also two other tabs that you can browse to find the right size for your online advertising needs from display to social media networks.\u00a0<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Here are a few key features of Creatopy that will come in handy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Banner generator<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. Thanks to our <\/span><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Banner Generator<\/span><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">, you can select multiple sizes when creating different designs. This means that you won\u2019t have to create each visual separately, which is going to help you save plenty of time in the process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Branding on-point<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. Having a consistent brand image across all your existing social media channels is not something you can overlook. In Creatopy, you have the Brand Kit feature, where you can upload your brand elements so your team can maintain consistency across all designs.<\/span><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Team collaboration<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. Stay in sync with your team members thanks to the <\/span><a href=\"https:\/\/www.creatopy.com\/features\/collaboration\/\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">team collaboration features<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. Leave comments, add new members, assign them to specific projects, share your work, and more.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Using Pinterest for business marketing can be a smart move for your company, especially when you have a team that can create amazing visuals.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">From pin to purchase, this platform represents the perfect channel where you can showcase your products and the services you\u2019re offering in an inspirational manner.<\/span><\/p>\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Be creative and try to figure out how you can make it work for your business.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When was the last time you spent time on Pinterest and left feeling uninspired and unmotivated? Exactly. Pinterest is very different from the other types of social media platforms internet users are used to. This is mainly because it\u2019s where people go to find new ideas and inspiration to do<\/p>\n","protected":false},"author":186,"featured_media":56384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3983,3987,3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/56383"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=56383"}],"version-history":[{"count":18,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/56383\/revisions"}],"predecessor-version":[{"id":82170,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/56383\/revisions\/82170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/56384"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=56383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=56383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=56383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}