{"id":55838,"date":"2019-08-23T15:45:18","date_gmt":"2019-08-23T12:45:18","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=55838"},"modified":"2023-07-24T14:15:58","modified_gmt":"2023-07-24T11:15:58","slug":"print-advertising","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/print-advertising\/","title":{"rendered":"Why Print Advertising Should Be Part of Your Marketing Mix"},"content":{"rendered":"

When was the last time you actually read a brochure, a flyer, or a <\/span>leaflet<\/span>?\u00a0<\/span><\/p>\n

Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street.<\/span><\/p>\n

<\/p>\n

This has happened mainly because, over the past few years, the business environment shifted towards digital. As a result, more and more companies are pouring money into digital marketing every year.\u00a0<\/span><\/p>\n

You probably saw plenty of headlines online saying how print advertising is dead, which is not exactly true.\u00a0<\/span><\/p>\n

Yes, print advertising has declined over the years, but this doesn\u2019t mean that it\u2019s going to die anytime soon.\u00a0<\/span><\/p>\n

In fact, right now, print marketing represents a fantastic opportunity for your company to stand out.<\/span><\/p>\n

Why?\u00a0<\/span><\/p>\n

Because there\u2019s just too much noise in digital marketing and it has become harder and harder to be distinct. Not to mention the fact that, <\/span>according to Statista<\/span><\/a>, in 2019, approximately 25.8 percent of internet users were using ad blockers on their connected devices. Over the next few years, this number is expected to grow even more.<\/span><\/p>\n

With print advertising, on the other hand, you can emphasize the messages that you want to send to your audience.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Let\u2019s dive a little deeper and discuss the main reasons why print marketing is still relevant in this day and age.<\/span><\/p>\n

\"Print<\/p>\n

1. It appeals to the senses<\/h2>\n

In a world where we spend most of our days looking at our screens, receiving a print material can definitely capture our attention. We may even tend to see this as a novelty factor.\u00a0<\/span><\/p>\n

When we look at our phones or laptop screen, only one out of the five main senses is engaged in that activity.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

That\u2019s why print wins.<\/span><\/p>\n

We will not only see the paper but also feel its texture and smell the ink.\u00a0<\/span><\/p>\n

In a nutshell, printed marketing materials can appeal to three senses, compared to digital screens that only appeal to one.<\/span><\/p>\n

You can carefully craft a marketing campaign around the type of sensory experiences you want to transmit to your audience whenever they hold a <\/span>brochure<\/span>, a flyer, or a catalog created by you.<\/span><\/p>\n

By triggering multiple senses in print advertising, you can actually improve the effectiveness of this type of materials.<\/span><\/p>\n

Martin Lindstrom actually <\/span>wrote in his book<\/span><\/a> called <\/span>\u201cBrandsense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound\u201d <\/span><\/i>about the importance of using sensory perceptions when building a brand.<\/span><\/p>\n

In case you want to learn more about this topic, feel free to check out his book.\u00a0<\/span><\/p>\n

2. <\/span>It\u2019s more likely to be remembered<\/h2>\n

Depending on where someone lives and how much time they spend online, a person will usually be exposed to somewhere between <\/span>4.000 and 10.000 online ads per day<\/span><\/a>.<\/span><\/p>\n

That\u2019s a lot.\u00a0<\/span><\/p>\n

Out of thousands of ads, it\u2019s quite impossible to remember the majority (or even some) of them, especially if you\u2019ve only seen them once.<\/span><\/p>\n

So what do you do if you want your message to be remembered?\u00a0<\/span><\/p>\n

You leverage print advertising.\u00a0<\/span><\/p>\n

U.S. Postal Service partnered with Temple University\u2019s Center for Neural Decision Making to <\/span>conduct a neuromarketing study<\/span><\/a> to see how people respond to physical and digital media.\u00a0<\/span><\/p>\n

The study had two significant findings:<\/span><\/p>\n