{"id":55613,"date":"2019-07-19T15:18:00","date_gmt":"2019-07-19T12:18:00","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=55613"},"modified":"2023-07-24T14:15:58","modified_gmt":"2023-07-24T11:15:58","slug":"amp-stories","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/amp-stories\/","title":{"rendered":"AMP Stories: What They Are & How to Do It"},"content":{"rendered":"

When it comes to content marketing, every new opportunity is worth being considered, especially when it involves a big data company that influences trends and behaviors all around the world. <\/span><\/p>\n

Today, I am going to introduce you to such an opportunity to create new types of content based on the newly launched AMP Stories feature by Google.<\/span><\/p>\n

I imagine that if you are reading this article, you are already familiarized, at least partially, with the AMP feature. I am not going to define it or give you new advice on how to use it here, as we have something else to talk about.<\/span><\/p>\n

However, I will mention the fact that AMP is a mobile-ready type of format which enables publishers to deliver mobile rich experiences to users fast and without unnecessary scripts, plugins and other types of content that take time to load properly. <\/span><\/p>\n

With AMP, the users get exactly what they want: content in its purest form.
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A. What Are AMP Stories?<\/b><\/h2>\n

Do you know what the biggest problem with AMP was until now? The fact that it lacked in delivering a visual experience to users. <\/span><\/p>\n

These days, when visual content and storytelling is more popular than ever, it would have been impossible to think that things will not change. <\/span><\/p>\n

And change did happen, as the Stories format was already announced.<\/span><\/p>\n\n\n\n
Therefore, AMP stories fill the gap that other type of AMP content lacks, especially when it comes to creating and delivering a story-based immersive web page experience. Which is, eventually, the main reason why this feature was launched in the first place.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Some stories are meant to be told with images, and now, they will be. <\/span><\/p>\n

And if you are thinking about Instagram Stories when you are reading this, you should. AMP Stories are similar, being mobile-friendly and mobile-ready. <\/span><\/p>\n

What makes them unique, however, is the fact that they have dedicated search results<\/strong>, a feature that’s missing from Instagram and Facebook Stories.\u00a0<\/span><\/p>\n

AMP stories have everything Instagram offers and a bit more: <\/span><\/p>\n

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  • Instant loading<\/strong> storytelling (on both desktop and mobile);<\/span><\/li>\n
  • Extra exposure<\/strong> as AMP stories appear in Google Images, Discover, Search, and News.\u00a0<\/span><\/li>\n<\/ul>\n

    The idea is not new as AMP Stories<\/span> was announced<\/span><\/a> over a year ago. <\/span><\/p>\n

    However, we had to wait until now to be able to grasp its full potential and observe its full effects on the content we publish. <\/span><\/p>\n

    The big announcement was made over a month ago, on April 17<\/span>th<\/span>, at the<\/span> AMP Conf 2019 that took place in Tokyo<\/span><\/a>.<\/span><\/p>\n

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    AMP Stories now appears in a dedicated section in search results for general queries such as “things to do in Tokyo”. It’s a new opportunity to attract users in SEO. #ampconf<\/a> pic.twitter.com\/3oFHflL8FW<\/a><\/p>\n

    \u2014 Kenichi Suzuki\ud83d\udcab\u9234\u6728\u8b19\u4e00 (@suzukik) April 17, 2019<\/a><\/p><\/blockquote>\n