{"id":55279,"date":"2019-07-17T17:42:05","date_gmt":"2019-07-17T14:42:05","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=55279"},"modified":"2023-07-24T14:15:58","modified_gmt":"2023-07-24T11:15:58","slug":"reddit-ads-quora-ads","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/reddit-ads-quora-ads\/","title":{"rendered":"Reddit Ads vs. Quora Ads – The $2,500 Experiment"},"content":{"rendered":"

*Disclaimer: This experiment was conducted back when Creatopy was named Bannersnack.<\/em><\/span><\/p>\n

In a world where <\/span>digital advertising<\/span> has become more prominent than print and television (according to eMarketer<\/a>), it can be an intimidating industry to navigate in.\u00a0<\/span><\/p>\n

Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products\/services.<\/span><\/p>\n

<\/p>\n

From what we\u2019ve noticed, Reddit and Quora are two mediums that have great potential for online advertising but are not talked about enough.<\/span><\/p>\n

This is why we decided to do something about it.<\/span><\/p>\n

We ran an experiment to see what results we would get when running paid ads on Reddit and Quora<\/strong>.\u00a0\u00a0<\/span><\/p>\n

To make it easier for you to find the information you\u2019re looking for, here are the main chapters of this case study:<\/span><\/p>\n

\n
    \n
  1. What is Reddit?<\/b><\/a><\/li>\n
  2. Why advertise on Reddit?<\/strong><\/a><\/li>\n
  3. Methodology used for the Reddit ads<\/strong><\/a><\/li>\n
  4. What is Quora?<\/strong><\/a><\/li>\n
  5. Why advertise on Quora?<\/strong><\/a><\/li>\n
  6. Methodology used for the Quora ads<\/strong><\/a><\/li>\n
  7. Results<\/strong><\/a><\/li>\n
  8. Reddit and Quora ad specifications<\/strong><\/a><\/li>\n
  9. Ideas for optimization – Reddit<\/strong><\/a><\/li>\n
  10. Ideas for optimizing Quora advertising campaigns<\/strong><\/a><\/li>\n
  11. Major differences\u00a0 – Reddit vs. Quora<\/strong><\/a><\/li>\n
  12. Final thoughts<\/strong><\/a><\/li>\n<\/ol>\n
    \n
    <\/div>\n
    \n

    Key Takeaways<\/strong><\/h2>\n\n\n\n\n\n\n\n\n
    Reddit and Quora are great for targeting niche communities<\/strong>.<\/td>\n<\/tr>\n
    The competition and costs are lower on both platforms<\/strong> so they should definitely be tested out.<\/td>\n<\/tr>\n
    In terms of conversion rate, the best results came from desktop and not mobile.<\/td>\n<\/tr>\n
    According to Google Analytics, for Quora, the<\/strong> majority of impressions and clicks came from mobile<\/strong>.<\/span><\/td>\n<\/tr>\n
    Reddit brought us the highest amount of sales<\/strong>.<\/td>\n<\/tr>\n
    Separate the ad sets and campaigns for better analysis of the performance.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
    \n

    Infographic<\/strong><\/h2>\n

    \"Infographic<\/p>\n

    <\/a>What Is Reddit?<\/strong><\/span><\/h2>\n

    Reddit<\/b> is one of those scary platforms that marketers are not really taking advantage of when it comes to online advertising.\u00a0<\/span><\/p>\n

    Reddit is an online platform with more than 130k sub-forums called subreddits, which are individual threads that pertain to a specific topic.\u00a0<\/span><\/p>\n

    The platform attracted over <\/span>1.5 billion visitors<\/span><\/a> in April 2019 alone, from both desktop and mobile devices, which makes it one of the most popular sites in the world at the moment.\u00a0<\/span><\/p>\n

    \"reddit<\/p>\n

    According to Alexa<\/span><\/a>, Reddit ranks #5 in the US when it comes to global internet traffic and engagement over the past 90 days.\u00a0<\/span><\/p>\n

    Due to the fact that most marketers ignore the power of Reddit, it has turned into one of the best platforms you can advertise on because of the low competition and costs and tremendous opportunity to stand out<\/strong>.\u00a0<\/span><\/p>\n

    In an effort to become a more appealing advertising platform for marketers, <\/span>Reddit underwent its first visual redesign<\/span><\/a> in over a decade in 2018.\u00a0<\/span><\/p>\n

    <\/a>Why Advertise On Reddit<\/strong><\/span><\/h2>\n