{"id":54753,"date":"2021-02-17T11:28:26","date_gmt":"2021-02-17T08:28:26","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=54753"},"modified":"2023-07-24T14:15:39","modified_gmt":"2023-07-24T11:15:39","slug":"instagram-story-size","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/instagram-story-size\/","title":{"rendered":"Instagram Story Size: Best Practices To Know About (Updated 2022)"},"content":{"rendered":"<p>Instagram Stories<span style=\"font-weight: 400;\"> are driving tons of engagement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature hit an all-time record of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/730315\/instagram-stories-dau\/\"><span style=\"font-weight: 400;\">500 million daily active users<\/span><\/a><span style=\"font-weight: 400;\">, which proves two important aspects:<\/span><\/p>\n<p><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s <\/span><b>the most popular IG feature<\/b><span style=\"font-weight: 400;\"> at the moment, one that has witnessed tremendous growth in just two years and a half since its launch;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketers can no longer deny its <\/span><b>importance and effectiveness<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>In 2021,\u00a0<a href=\"https:\/\/mobilemonkey.com\/blog\/instagram-story-hacks\" target=\"_blank\" rel=\"noopener nofollow\">almost 58% of people<\/a>\u00a0said they&#8217;ve become more interested in a brand or product after seeing it in an Instagram Story.<\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re already using IG Stories or not, it&#8217;s crucial to be aware of the best Instagram Story size you can use. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article is going to help you understand much better the mechanism behind this feature and <a href=\"https:\/\/instasize.com\/blog\/free-photo-editing-software-instasize\" target=\"_blank\" rel=\"noopener\">how to approach it from a visual perspective<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is The Instagram Story Size?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The recommended <\/span><b>Instagram Story size is 1080 x 1920 pixels<\/b><span style=\"font-weight: 400;\">. For this size, the <a href=\"https:\/\/placeit.net\/instagram-video-templates\" target=\"_blank\" rel=\"noopener\">images and videos you post<\/a> here will have an <\/span><b>aspect ratio of 9:16<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-65436\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/Instagram-Story-Dimensions-1.jpg\" alt=\"Instagram Story Dimensions\" width=\"600\" height=\"377\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/Instagram-Story-Dimensions-1.jpg 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/Instagram-Story-Dimensions-1-150x94.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The file formats accepted for images are. jpg and .png, and for videos .mp4 or .mov.<\/p>\n<p><span style=\"font-weight: 400;\">Instagram is very strict when it comes to the size of the images\/videos you post on <\/span><b>IG stories<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to upload a photo or video that does not fit this size, then the visual will be either cropped or zoomed in to fit the screen properly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, this will lower the quality of the image\/video you posted while cropping important elements that you may have included in it.<\/span><\/p>\n<p>When posting a video, the maximum Instagram story length for a frame will be 15 seconds. Image stories are visible for 5 seconds.<\/p>\n<p><a href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/design?animated=false&amp;categoryId=0&amp;designTypeId=40&amp;utm_source=Blog&amp;utm_medium=button&amp;utm_campaign=Story\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-67209 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1.png\" alt=\"Create a Stunning Instagram story\" width=\"700\" height=\"90\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1-150x19.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><b>The Instagram Story safe zone<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you create Instagram Stories, you also need to keep in mind <\/span><b>the safe zone<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll explain what the safe zone is and I\u2019ll also show you in the screenshot below how they look like whenever you want to post a story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this example, I used a random photo from my phone of a cute coffee shop and I also added a heart sticker so I can play with it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the first image, you can see that, when viewing a story, at the top left corner of the screen, a user will also see the profile icon and profile name of that account. At the top left corner, you have the option to close that story and return to your Instagram feed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because I wanted to move the sticker at the top of the screen, Instagram showed me that I would cross the safe zone line if I were to do that. <\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-54805 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/insta-story-337x600.jpg\" alt=\"Instagram safe zone line\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it was extremely helpful to see how my image was centered. That way, I would be able to adjust it accordingly in case I was going after a super-symmetric visual or simply use the grid to center certain elements in my story. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see from these screenshots, thanks to these grids, you will know where\u2019s the middle (vertically and horizontally).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54806 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/instagram-stories-337x600.jpg\" alt=\"Instagram vertically and horizontally grids\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/instagram-stories-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/instagram-stories-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/instagram-stories-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/instagram-stories.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this last screenshot, you\u2019ll see that at the bottom of the story, a user has the option to respond with a message or a picture, send that story to another user, or, if that particular account has over 10k followers and added a link to that story, it will show the \u201cSwipe up\u201d button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54807 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/IG-story-337x600.jpg\" alt=\"Instagram Story grid\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, it won\u2019t be visible. Luckily, Instagram is here to help and with these helpful grids, your IG story game will be on point. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, to take advantage of the entire screen, you should upload a portrait photo or a vertical video. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure that important information is not cut off by this, Instagram will show you a temporary grid. This is extremely helpful when creating images, especially when you want to add text to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create an image or video, <\/span><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/video\/instagram-story\/app-installs\"><span style=\"font-weight: 400;\">Instagram recommends<\/span><\/a><span style=\"font-weight: 400;\"> leaving approximately 250 pixels of the top and bottom free from text, logos, or other elements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The safe area is considered within 1080 x 1420 pixels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when <\/span><a href=\"https:\/\/newblog.creatopy.com\/blog\/instagram-image-sizes\/\"><span style=\"font-weight: 400;\">designing an image<\/span><\/a><span style=\"font-weight: 400;\">, creating a <\/span><a href=\"https:\/\/newblog.creatopy.com\/blog\/instagram-stories-examples\/\"><span style=\"font-weight: 400;\">video or an ad for Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">, keep in mind the safe zone so you don\u2019t cover important details.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">To sum it up, here\u2019s a break down of the most important <\/span><b>Instagram Story size<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Required size<\/b><span style=\"font-weight: 400;\">: 1080 pixels width x 1920 height pixels<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Aspect ratio<\/b><span style=\"font-weight: 400;\"> of 9:16<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Minimum width<\/b><span style=\"font-weight: 400;\">: 500 pixels\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/design?animated=false&amp;categoryId=0&amp;designTypeId=40&amp;utm_source=Blog&amp;utm_medium=button&amp;utm_campaign=Story\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-67209 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1.png\" alt=\"Create a Stunning Instagram story\" width=\"700\" height=\"90\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1-150x19.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Why You Should Care About Insta Stories?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Instagram story feature allows you to share photos, videos, or boomerangs that will be visible for up to 24 hours before they disappear. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you want to keep some of the stories so new followers can watch them as well in the future, then you can <\/span><a href=\"https:\/\/newblog.creatopy.com\/blog\/instagram-story-highlight-icons\/\"><span style=\"font-weight: 400;\">save them in the highlights section<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the most important reasons why IG stories are important for businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Active and engaging user base<\/b><span style=\"font-weight: 400;\">. This IG feature has the highest rate of engagement out of <a href=\"https:\/\/www.creatopy.com\/create\/social-media-ads\/\" target=\"_blank\" rel=\"noopener\">all social media platforms<\/a> so it\u2019s definitely a must if you want to connect with your audience on a deeper level. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Test new and creative ideas<\/b><span style=\"font-weight: 400;\">. Since stories are deleted after 24 hours, it allows you to get creative and test plenty of ideas to see what works for your audience. Moreover, with an banner making tool such as Creatopy<\/span><span style=\"font-weight: 400;\">, creating images or animated content is easier than ever.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Be playful<\/b><span style=\"font-weight: 400;\">. What\u2019s great about the Instagram Stories format is the fact that it comes with plenty of tools that you can play with, such as stickers, drawing capabilities, augmented reality filters and much more. These are going to help you make the stories stand out even more. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Improve discoverability<\/b><span style=\"font-weight: 400;\">. Thanks to Instagram hashtags, which are clickable, you can the chances of your account being discovered by other people. This means that the right hashtag has the power of putting you in front of the right audience, even if they weren\u2019t connected with you beforehand. \u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Best Practices When Posting Insta Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Buffer<\/span><span style=\"font-weight: 400;\"> did a study in which <a href=\"https:\/\/buffer.com\/resources\/instagram-stories-research\/\" target=\"_blank\" rel=\"noopener\">they analyzed over 20k IG Stories<\/a> from the world\u2019s top brands. After looking into the data, they were able to extract three important takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Your best Story should be posted first<\/b><span style=\"font-weight: 400;\">. Their research showed that, if the first frame does not capture the audience\u2019s interest, then people are more likely to exit the story and search for something that\u2019s more appealing. At the same time, a trick that works is to encourage the user to move to the next story<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Being consistent is a must<\/b><span style=\"font-weight: 400;\">. Since it\u2019s one of the most engaging social media channels at the moment, you need to take advantage of it. What\u2019s more, is that you don\u2019t need to spend too much creating the content. A compelling background photo and text overlay will do. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Looking at the data<\/b><span style=\"font-weight: 400;\">. It\u2019s recommended to experiment when you post a photo or video to your Instagram story but at the same time, you shouldn\u2019t ignore the data. Look at the completion rate, reach and impressions, exit rates for each story frame, and more. \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What Type of Content to Post on Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, there are so many businesses that are leveraging IG stories so you need to create amazing content that stands out and makes your audience come back for more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas to get inspired by: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Discounts\/promotions<\/b><span style=\"font-weight: 400;\">. If you\u2019re selling products or you provide services, you can definitely use Instagram as a way of promoting your offer. You can even test this out to see how many of your followers take advantage of your promotions exclusively through Insta Stories. To do this, you can give them a special discount code that they can use. In the screenshot below, you can see how Target used a simple Insta story image to promote a sale they were having. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54808 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-example-337x600.jpg\" alt=\"Target used a simple Insta story image to promote a sale\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-example-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-example-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-example-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-example.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Promote website content<\/b><span style=\"font-weight: 400;\">. Your blog content or any other pages for that matter need all the traffic they can get, which is why it\u2019s important to leverage all the channels and tactics you have at your disposal, including IG Stories. If your Instagram business account has over 10k followers, then you can easily promote a blog post by adding the Swipe Up button to a frame. To entice people to take action, adding a block of text as a preview is ideal. In the screenshot below, you can see how Buffer used this tactic to promote a podcast that they posted on their blog. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54809 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/insta-story-example-337x600.jpg\" alt=\"Buffer promoted a podcast on Instagram\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-example-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-example-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-example-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-story-example.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Show behind the scenes<\/b><span style=\"font-weight: 400;\">. Behind the scenes content can be extremely appealing to your followers because it will make your brand more human. When people love and follow a brand on social media, they are usually curious about the process that goes into creating a product, organizing an event, shooting for a magazine editorial, or simply showing the company culture. Depending on the profile of your company, you can show a ton of interesting stuff as you\u2019re working on something, or by releasing the behind the scenes after the project is already finished. You can see in the screenshot below how Sephora used this tactic to show the process that goes into creating a makeup tutorial and how the set up looks like. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54810 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/iG-story-example-337x600.jpg\" alt=\"Sephora Instagram makeup tutorial\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/iG-story-example-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/iG-story-example-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/iG-story-example-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/iG-story-example.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>User-generated content<\/b><span style=\"font-weight: 400;\">. People will usually produce and post content with the brands they love, whether it\u2019s a product or a place. This is why you need to capitalize on the power of this type of content. It\u2019s authentic, it\u2019s unique, and it\u2019s also relatable to your audience. Encourage your followers to post about your brand and tag you so you can, later on, repost that content on your Stories. In the screenshot below, you can see how a coffee shop has integrated UGC into their Instagram marketing strategy. The picture is so appealing that it almost makes you want to go to this place right away and buy some delicious coffee, am I right? \u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54811 size-medium\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/insta-stories-337x600.jpg\" alt=\"Meron Coffee Instagram marketing strategy\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-stories-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-stories-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-stories-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/insta-stories.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create tutorials<\/b><span style=\"font-weight: 400;\">. Tutorials represent a great way to provide educational content in a easy to digest manner. You can create how-to videos for this purpose that revolve around the products you\u2019re selling or are connected to your industry. They can be anything from makeup tutorials, product demonstrations, cooking videos, editing hacks, styling tips for brides, and the list can go on. In the screenshot below, you can see how GoPro promoted educational content in the form of a video while showing something useful to the customers that have the GoPro 7 Hero Black model. \u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-54812\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-337x600.jpg\" alt=\"Instagram Story Dimensions\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-stories.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Get your audience involved<\/b><span style=\"font-weight: 400;\">. Even if IG Stories is one of the most engaging channels as is, you still need to encourage your followers to interact with you. Luckily, Instagram provides a lot of fun tools you can play with, such as polls, questions, and quizzes. You can use these features to boost engagement, get feedback from your followers on certain issues, receive questions from them or answers to your stories. You can see in the screenshot below how Hubspot uses the quiz feature in one of their stories. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-54813\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/IG-story-image-337x600.jpg\" alt=\"Instagram Story Dimensions\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-image-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-image-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-image-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-image.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Sponsored story<\/b><span style=\"font-weight: 400;\">. The high engagement rates on IG Story make this a great channel for running ads and reaching a larger audience. When swiping through stories, users will also see Instagram Stories Ads so it\u2019s a great opportunity to capture more followers. Before setting up a Story Ad, it\u2019s best to narrow down the information about the target audience you want to reach, which will oftentimes include the location, gender, age, interests, behavior. The Instagram Story Ad specs are the same as in the case of a normal story. Take a look at the screenshot below to see for a Sponsored Story appears on the screen.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-54814\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2019\/05\/IG-story-dimensions-337x600.jpg\" alt=\"Instagram Story Dimensions\" width=\"337\" height=\"600\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-dimensions-337x600.jpg 337w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-dimensions-84x150.jpg 84w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-dimensions-576x1024.jpg 576w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2019\/05\/IG-story-dimensions.jpg 750w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There isn\u2019t a perfect formula regarding the type of content you should post on Instagram Stories. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing you can do is experiment with all these different ideas I mentioned in today\u2019s article and see which ones work best for you.<\/span><\/p>\n<p>Regardless, you should not overlook the proper Instagram story size so your posts will be uploaded at the best quality possible.<\/p>\n<p><span style=\"font-weight: 400;\">At the same time, creating content for IG Stories shouldn\u2019t be a hassle so using an online design tool such as <\/span><a href=\"https:\/\/www.creatopy.com\/create\/instagram-story-ad\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creatopy&#8217;s online Instagram story maker<\/span><\/a> <span style=\"font-weight: 400;\">will make this process effortless<\/span><span style=\"font-weight: 400;\"> and seamless. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you\u2019re using Stories as part of your Instagram strategy, let me down in the comments what your experience has been so far and what have you learned so far.<\/span><\/p>\n<p><a href=\"https:\/\/app.creatopy.com\/go-to\/dashboard\/design?animated=false&amp;categoryId=0&amp;designTypeId=40&amp;utm_source=Blog&amp;utm_medium=button&amp;utm_campaign=Story\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-67209 size-full\" src=\"https:\/\/newblog.creatopy.com\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1.png\" alt=\"Create a Stunning Instagram story\" width=\"700\" height=\"90\" srcset=\"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1.png 700w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1-600x77.png 600w, https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-content\/uploads\/2021\/02\/Instagram-Story-1-150x19.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram Stories are driving tons of engagement. This feature hit an all-time record of 500 million daily active users, which proves two important aspects: It\u2019s the most popular IG feature at the moment, one that has witnessed tremendous growth in just two years and a half since its launch; Marketers<\/p>\n","protected":false},"author":186,"featured_media":54818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3982],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/54753"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=54753"}],"version-history":[{"count":27,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/54753\/revisions"}],"predecessor-version":[{"id":82053,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/54753\/revisions\/82053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/54818"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=54753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=54753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=54753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}