{"id":53551,"date":"2019-03-21T09:06:02","date_gmt":"2019-03-21T06:06:02","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=53551"},"modified":"2023-07-24T14:15:59","modified_gmt":"2023-07-24T11:15:59","slug":"creative-advertising","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/creative-advertising\/","title":{"rendered":"Creative Advertising Meets Pop Culture: Creative Ads That Pop"},"content":{"rendered":"

There\u2019s a big difference between regular advertising and creative advertising. The first one is spammy and product-centric, while the second one focuses on entertaining the viewer, and offering some kind of reward, be that a smile or the satisfaction of grasping a complex joke.<\/span><\/p>\n

<\/p>\n

Many times, creatives in the advertising industry have turned to pop culture in their efforts to come up with creative ads that will pause viewers for a moment and ponder on their stories. <\/span><\/p>\n

With so many tv shows, cartoons, superheroes, video games, real-life pop stars, popular culture is an inexhaustible source of inspiration. We grew up with pop culture and we\u2019re emotionally connected to our favorite characters and stars. So, whether we talk about Seinfeld or Kim Kardashian, \u00a0Superman or Peter Pan, we are all pop-cultured.\"\"<\/a> <\/span><\/p>\n

So, I\u2019ve performed an investigation to offer you a collection of the best creative advertising ideas using pop culture figures. I hope you\u2019ll enjoy them all and above all, find them inspirational. \u00a0<\/span><\/p>\n

Ladies and gents, here they are: pop culture ads! <\/span><\/p>\n

1. Albert Einstein\u2019s daily dilemma: \u201cWhat\u2019s for lunch?\u201d<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-einstein\"
\nCredit: Adsoftheworld<\/a><\/p>\n

We tend to associate Einstein with the Theory of Relativity and we forget that he was a regular guy with regular needs. That\u2019s exactly the insight behind this MacDonald\u2019s campaign. They bet they\u2019ll take everyone by surprise and provoke uncontrollable giggles by just inserting an ordinary thought inside Einstein\u2019s brain, like \u201cWhat\u2019s for lunch?\u201d. <\/span><\/p>\n

Although Einstein was a scientist and not a Hollywood star, he is known as the most popular scientist of the 20th century.<\/span><\/p>\n

2. Pop culture versus high culture<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-miley-cyrus\"<\/p>\n

Credit: Osocio.org\u00a0<\/a><\/p>\n

I am sure that this picture has caught your attention. Does it remind you of a popular music video? Miley Cyrus\u2019 Wrecking ball? But wait, who\u2019s the man? And what’s with that mustache? And epaulets? <\/span><\/p>\n

Well, an Israeli public college invites us all to step out of the pop culture and get to know the high culture, find out who the man called Dreyfus was and why was he important for the history of Israel.<\/span><\/p>\n

3. Blast from the past: Kermit, the frog<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-kermit\"
\nCredit: Adsoftheworld\u00a0<\/a><\/p>\n

We all grew up with the Muppets Show and with Kermit, the frog. His vintage wool coat green has become a trademark over the years. And now, seeing this ad from Pantone, we\u2019re just happy to see our childhood funny little friend again.<\/span><\/p>\n

It\u2019s so nice to see that icons will remain icons in spite of the many generations of entertainers that come and go.<\/span><\/p>\n

4. Hats off to this hats manufacturer<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-hitler\"
\nCredit: AdWeek<\/a><\/p>\n

When was the last time Hitler made you smile? <\/span><\/p>\n

Hut Weber, a German hats company introduced their product in this ad in a creative way with the promise that a hat can change not only your appearance but your whole character too. \u201cIt\u2019s the hat.\u201d <\/span><\/p>\n

This creative advertising idea is now a classic and generations of advertisers have used it as a case study. <\/span><\/p>\n

5. Mr. Trump\u2019s notorious Twitter rattle <\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-upwork-and-trump\"
\nCredit: UpWork\u00a0<\/a><\/p>\n

Donald Trump is known for being an outspoken person who makes total use of his <\/span>Twitter account<\/span><\/a>. He\u2019s a modern pop culture figure using modern digital communication tools. But, because he\u2019s so impulsive and lacks a professional <\/span>social media<\/span><\/a> training, his Tweets are often offensive, and hilarious. <\/span><\/p>\n

Therefore, he provides great material for journalists to mock at, politicians to argue with and\u2026.advertisers to use in their advertising campaigns. <\/span><\/p>\n

As such, <\/span>UpWork<\/span><\/a>, a big website offering access to a huge community of <\/span>freelancers<\/span><\/a>, used Mr. Trump\u2019s Tweeting addiction to advertise their base of social media freelancers. The message is simple and humorous: you need a social media strategist to handle your Twitter communication!<\/span><\/p>\n

6. The unmistakable Simpson family<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-the-simpsons\"<\/p>\n

Credit: Adsoftheworld<\/a><\/p>\n

We couldn\u2019t have a selection of the best pop culture ads of the world without an ad featuring the most popular family there is. No, it\u2019s not the royal family of Great Britain, it\u2019s the Simpson family! <\/span><\/p>\n

Lego has always had extremely creative ads, using \u201cImagine\u201d as their tag line. This time, they combined specifically colored pieces of Lego to create what may seem like…the Simpson family. <\/span><\/p>\n

The promise of the brand is powerful and simple: you can create anything to want to with Lego, as long as you have imagination.<\/span><\/p>\n

7. The beautification of the Scooby Doo squad<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-scooby-doo\"<\/p>\n

Credit: Adsoftheworld\u00a0<\/a><\/p>\n

I never realized that Velma Dinkley of Scooby Doo looked like a geek until Dove mentioned it. Could it be that their Define & Shine Control Gel can transform someone from a geek into a hottie? Maybe.<\/span><\/p>\n

But what\u2019s most important is that Dove here targets teenagers watching Scooby Doo who are going through the process of accepting themselves, dating and looking for acceptance and love. <\/span><\/p>\n

This lady here is not an extremely famous pop culture character, but that\u2019s exactly the catch: getting ordinary characters out of their anonymity and making them shine.\"\"<\/a><\/span><\/p>\n

8. The Pink Panther strikes again<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-pink-panther\"
\nCredit: Adsoftheworld\u00a0<\/a><\/p>\n

As a paint company, it is natural to look for a connection to colors. So why not use a world-renowned character that is mostly known for its color? The Pink Panther is an iconic cartoon character that can help and advertiser catch people\u2019s attention, take a moment to ponder on the ad, notice the <\/span>brand<\/span><\/a> logo and eventually buy the products.<\/span><\/p>\n

9. There\u2019s one \u00a0thing that can bring Peter Pan and Captain Hook\u00a0<\/b>together<\/b>: ice cream<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-peter-pan\"<\/p>\n

Credit: Ateriet\u00a0<\/a><\/p>\n

How can you tell a cartoon character is a pop culture character? When all you need to recognize it is a tiny hint, like a sleeve. <\/span><\/p>\n

So, if you did recognize Peter Pan (which I\u2019m sure you did), you must have identified Captain Hook too. This duo was famous for their fights, but this time, we find them enjoying two ice cream popsicles. <\/span><\/p>\n

The idea is that this ice cream can bring together even long-life rivals, who decide to put their swords down and just enjoy a delicious moment.<\/span><\/p>\n

10. Hulk\u2019s little secret<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-hulk\"<\/p>\n

Credit: Thebigad\u00a0<\/a><\/p>\n

Hulk is one of the strongest superheroes in pop culture. Yet, because he\u2019s fighting so much, sometimes he gets bruised. That\u2019s when Band-Aid comes into the scene. <\/span><\/p>\n

One of Band-Aid\u2019s benefits is that it is a super flexible band which can suit even…Hulk.<\/span><\/p>\n

11. The Simpsons get a new family car<\/b><\/h2>\n

\"graphic-design-inspiration-the-simpsons-for-renault-kangoo-1\"
\nCredit: Topspeed\u00a0<\/a><\/p>\n

Here we go again with the Simpsons! This family is the quintessence of popular culture, so they\u2019re everywhere. Especially in ads for family products, like this Renault Kangoo Family. <\/span><\/p>\n

The ad is surprising, emotional and to the point.<\/span><\/p>\n

12. Robocop, the ballet dancer<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-robocop\"
\nCredit: Trendhunter<\/a><\/p>\n

Did you think a cyborg is too stiff to dance? Well, it may be. But at least casting Robocop in an ad about ballet will catch viewers\u2019 attention. <\/span><\/p>\n

What the Multicines Cultural Journeys wanted to communicate through this <\/span>campaign <\/span><\/a>is to have high arts like ballet, opera and dance performances aired on the silver screen. <\/span><\/p>\n

Another great example of high culture meeting pop culture! <\/span><\/p>\n

13. Famous princesses as victims of domestic violence<\/b><\/h2>\n

\"creative-advertising-pop-culture-ads-ariel\"
\nCredit: Trendhunter\u00a0<\/a><\/p>\n

We\u2019ve been used to believe they all (the Disney couples) lived happily ever after. But the Disney movies only present the beginning of a relationship, when the prince meets the princes, they fall in love and start desiring one another. The real relationship starts after the wedding. That\u2019s when they have to meet each other\u2019s good and bad parts. <\/span><\/p>\n

So, what if these famous characters went through domestic violence just like ordinary women? <\/span><\/p>\n

Using Ariel, the mermaid, this campaign conveys two important messages:<\/span><\/p>\n

    \n
  1. Anyone can be the victim of domestic violence.<\/span><\/li>\n
  2. Your partner used to treat you better, just like a princess. Remember? Now he beats you.<\/li>\n<\/ol>\n

    14. United by our shared humanness <\/b><\/h2>\n

    \"creative-advertising-pop-culture-ads-pope\"
    \nCredit:     Flavorwire\u00a0<\/a><\/p>\n

    Is the Pope considered a pop culture figure? It\u2019s debatable. But as long as he\u2019s in the newsfeed every day, he could be easily added to this list.<\/span><\/p>\n

    I\u2019m sure you\u2019ve seen this image before. It\u2019s Pope Benedict XVI and the Egyptian Sunni imam Ahmed el-Tayeb, in what may seem like a making out scene after a 2 millennia-long fight and hatred. <\/span><\/p>\n

    The image was part of United Colors Of Benneton\u2019s campaign promoting diversity and union. The campaign went viral for a while and was a massive success, but sadly this image was removed after complaints of Vatican.<\/span><\/p>\n

    15. Peter Pan\u2019s forever young secret<\/b><\/h2>\n

    \"creative-advertising-pop-culture-ads-peter-pan-2\"
    \nCredit:     Bestadsontv\u00a0<\/a><\/p>\n

    It\u2019s not magic, it\u2019s Olay. <\/span><\/p>\n

    What\u2019s the first thing that goes through your mind when you see Peter Pan? I\u2019m sure it\u2019s his forever young appearance. <\/span><\/p>\n

    So, if you\u2019re a powerful anti-aging beauty product why not use Peter Pan\u2019s myth and link it to your product? <\/span><\/p>\n

    \n

    Here\u2019s a pop culture ad I created in Creatopy in about 5 minutes. It\u2019s an ad for my imaginary yoga studio and I used Snoopy to illustrate the poses and flow. <\/span><\/p>\n

    \"creative<\/p>\n

    Create a pop culture ad in minutes using our banner maker. <\/span>Sign in to your account (or sign up for free) <\/span>and start creating your ad.<\/span><\/p>\n

    Choose a size and format, a template, and upload your own assets (graphic elements, pictures, fonts, color codes). <\/span><\/p>\n

    \n

    The end<\/b><\/h2>\n

    I hope you\u2019ve had a great time going through these pop culture posters and at least a few AHA! moments. I know I did when I wrote about them! \u00a0<\/span><\/p>\n

    Next time you feel stuck in your brainstorming process, remember pop culture can help you to connect with your customers and talk about your products in a way that is both pleasant and rewarding. <\/span><\/p>\n

     <\/p>\n

    Illustration by\u00a0Anita Molnar\u00a0<\/a>\"\"<\/a><\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    There\u2019s a big difference between regular advertising and creative advertising. The first one is spammy and product-centric, while the second one focuses on entertaining the viewer, and offering some kind of reward, be that a smile or the satisfaction of grasping a complex joke. Many times, creatives in the advertising<\/p>\n","protected":false},"author":181,"featured_media":53556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3995,3987],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/53551"}],"collection":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/comments?post=53551"}],"version-history":[{"count":12,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/53551\/revisions"}],"predecessor-version":[{"id":82192,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/posts\/53551\/revisions\/82192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media\/53556"}],"wp:attachment":[{"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/media?parent=53551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/categories?post=53551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/wp-json\/wp\/v2\/tags?post=53551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}