{"id":53090,"date":"2019-03-08T14:10:52","date_gmt":"2019-03-08T11:10:52","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=53090"},"modified":"2023-07-24T14:15:59","modified_gmt":"2023-07-24T11:15:59","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/personal-branding\/","title":{"rendered":"All About Personal Branding & How To Design Your Visual Identity"},"content":{"rendered":"

Personal <\/span>branding <\/a>is all about \u201cself-packaging\u201d. As a professional selling your goods or services, you need to stand out and differentiate yourself from your competitors.\u00a0<\/span>Personal branding<\/span><\/a> can help you to position yourself on the market, create a unique image and communicate professionally. <\/span><\/p>\n

Personal branding is both a strategic and a creative process. In this article, I will guide you through the creative process, and show you how to brand yourself, meaning the steps you need to take to create a distinct and recognizable visual identity.\u00a0<\/span><\/p>\n

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Credit:<\/span> Laura Peco <\/span><\/a><\/p>\n

1. Define who you are as a brand<\/b><\/h2>\n

Your brand is an extension of your personality <\/b><\/h3>\n

Before proceeding to create a brand, you need to have a clear sense of who you are. As a brand. If you don\u2019t know who you are, you won\u2019t be able to build a brand that represents you and that people can resonate with it.<\/span><\/p>\n

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If your brand is not an extension of yourself, it\u2019s an artificial marketing construction. <\/span><\/i><\/p>\n<\/blockquote>\n

My point here is that personal branding stems from your own personality. Building a personal brand should be a mix of self acknowledgement and marketing. <\/span><\/p>\n

So, the first thing you need to do is to list down all your characteristics, temperament traits and qualities. <\/span><\/p>\n

I have been following Christina Guan\u2019s Instagram travels (<\/span>@happytowander<\/span><\/a>) \u00a0for a while now, and I always feel happy to read her posts. That\u2019s because she puts all her enthusiasm and personal charm into writing her blog posts, Instagram posts as well as in her travels around the world. You can feel her happy vibe the moment you land on her Instagram feed or website. Everything about her online outlets conveys the same feeling of enthusiasm: the pictures she posts, the texts she writes, and even her jolly personal brand logo! <\/span><\/p>\n

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Credit: <\/span>Christina Guan<\/span><\/a><\/p>\n

Be authentic <\/b><\/h3>\n

Authenticity is key in personal branding. People are not some mere statistics numbers (as some marketers may think), but real persons with real feelings. Sure, at first people will like or dislike your branding packaging, but then they will want to connect with someone behind the image. Maybe they find your story inspirational, or maybe they like your personality, sense of humor or wit. <\/span><\/p>\n

Your job is to allow yourself to be seen as you are and give the gift of authenticity to the world. <\/span><\/p>\n

One person I really admire from this point of view is writer Elizabeth Gilbert, author of the international best-seller, <\/span>Eat, Pray, Love.<\/span><\/a><\/p>\n

She became famous thanks to her books, and she is one of today\u2019s most successful personal brands in the field of fiction books. She posts regularly on her social media pages (<\/span>1,706,887 Likes on Facebook, <\/span>696K followers on Instagram, 238K on Twitter) and website, and she\u2019s a talented motivational speaker. <\/span><\/p>\n

Much of her success comes from her being open to share details of her private life and day to day choices with the wide world. Another thing that one can immediately identify going over her online pages is that she is sincere and authentic. Reading her posts, you immediately connect with her and with that part of yourself that resonates with her story. <\/span><\/p>\n

https:\/\/www.instagram.com\/p\/Buj_-GKHCIK\/?utm_source=ig_web_copy_link<\/p>\n

Values <\/b><\/h3>\n

Another dimension of a person is made of the total sum of his values. Every person believes in something and navigates through life guided by some principles. As we grow older, these principles become part of who we are and define ourselves. They dictate our everyday choices and life decisions. <\/span><\/p>\n

So, whether we talk about tolerance, compassion or justice, and order, they are all values some of us treasure. <\/span><\/p>\n

Identify yours and write them down. You will need them in the process of branding yourself. <\/span><\/p>\n

Position yourself – Research competition and separate yourself from them. <\/b><\/h3>\n

Positioning may seem overly commercial, but you do want to sell something, right? That\u2019s why you\u2019re building a personal brand. <\/span><\/p>\n

So, you need to perform research and examine your closest competitors, in order to learn from them and identify a gap in the market that isn\u2019t taken by anyone. <\/span><\/p>\n

Identify what makes you different from your competitors and if there\u2019s nothing, invent something. Then you have to come up with a unique selling proposition (USP) that sums up your uniqueness. <\/span><\/p>\n

Identify your target audience<\/b><\/h3>\n

After you have identified what you have to offer, it will be easier to identify your target audience. To make the process even smoother, create a profile of your customers. List all of their attributes, demographics, likes, and dislikes and lifestyle. Then, try to establish a connection between them and yourself. <\/span><\/p>\n

2. Let your personality define your visual style<\/b><\/h2>\n

Now, let\u2019s talk about your personal <\/span>brand identity<\/span><\/a> and the visual style. I didn\u2019t mean to bore you with the first chapter. It was mean for you to acknowledge who you are as a brand and use all of your attributes and unique qualities to build a visual personal brand. <\/span><\/p>\n

Show us your true colors! Choose a unique color scheme <\/b><\/h3>\n

First off, choose a <\/span>color palette <\/a>that represents you. As a rule of thumb, a color palette should have 2 to 3 colors, but not more. <\/span><\/p>\n

I chose this example from Callum Hodgson to illustrate this chapter for you to understand how a simple 3-color palette can make design clean and appealing at the same time. <\/span><\/p>\n

Each color conveys a certain mea<\/span>ning and\u00a0<\/span>emotion. So you have to identify what is your message first, then pick 3 colors that suit your message. <\/span><\/p>\n

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Credit: <\/span>Callum Hod<\/span><\/a>gson personal branding <\/span><\/a><\/p>\n

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Pick a visual style<\/b><\/h3>\n

There are numerous visual styles you can choose from, but only one will match your unique personality. Your job at this point is to identify which style suits your personality. <\/span><\/p>\n

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Credit: <\/span>Marcus Rentsch <\/span><\/p>\n

Here is a list of visual styles you can ponder on. Choose one that fully embodies your character.<\/span><\/p>\n