{"id":46121,"date":"2018-02-20T12:06:39","date_gmt":"2018-02-20T15:06:39","guid":{"rendered":"https:\/\/newblog.creatopy.com\/blog\/?p=46121"},"modified":"2023-07-24T14:16:06","modified_gmt":"2023-07-24T11:16:06","slug":"increase-conversions-using-persuasive-design","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/increase-conversions-using-persuasive-design\/","title":{"rendered":"Increase Conversions Using Persuasive Design Based on the Fogg Behavior Model"},"content":{"rendered":"

Persuasive design is all about influencing the behavior of your users or web visitors so they follow the actions you want them to take.\u00a0<\/span><\/p>\n

Signing up for a newsletter, following your brand on social media, making a purchase \u2014 these are all decisions your user or web visitor will be contemplating.\u00a0<\/span><\/p>\n

And your <\/span>persuasive design<\/span><\/a> should lead them in the right direction, which ultimately means a conversion for your brand or project.\u00a0<\/span><\/p>\n

Since 90% of our decisions are unconscious<\/strong>, persuasive design not only takes solid art skills, it also takes an understanding of sociology and psychology too.\u00a0<\/span><\/p>\n

Because you want your users to complete the actions you desire without them even thinking about them, your work should not only be functional but call to an inner motivation.<\/span><\/p>\n

As Anthony Wing Kosner writes for Forbes:<\/span><\/p>\n

\u201cDesign is emerging as the force that harnesses all of that computational ability in the service of the users of technology.\u201d<\/span><\/i><\/p>\n

If you don\u2019t know the thinking behind your visitors\u2019 motivations, ability, and triggers, you\u2019ll never persuade them to do what you want (i.e., convert) with your user experience (UX).\u00a0<\/span><\/p>\n

Dr. BJ Fogg, Stanford University Professor and founder of Stanford\u2019s Persuasive Technology Lab, understands how people decide to change their behavior. It\u2019s time you met him.<\/span><\/p>\n

Meet Dr. BJ Fogg: The Founder of the Fogg Behavior Model<\/b><\/h2>\n

You may not know BJ Fogg by name, but you probably use the creation of one of his most famous students every day. Mike Krieger, the co-founder of Instagram, was a student of Fogg\u2019s when he learned that people don\u2019t just decide to perform actions randomly.<\/span><\/p>\n

Fogg teaches his students that a behavior takes a trifecta of factors aligning perfectly at the right moment before it occurs:<\/span><\/p>\n