{"id":29343,"date":"2021-12-21T13:57:45","date_gmt":"2021-12-21T10:57:45","guid":{"rendered":"http:\/\/www.bannersnack.com\/blog\/?p=29343"},"modified":"2023-07-24T14:15:32","modified_gmt":"2023-07-24T11:15:32","slug":"facebook-carousel-ads-examples","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/facebook-carousel-ads-examples\/","title":{"rendered":"Creative Facebook Carousel Ads Examples\u00a0& Templates To Start From in 2022"},"content":{"rendered":"

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement\u2014carousel ads.<\/span><\/p>\n

From that moment on, thanks to the <\/span>expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, integrated into a single, eye-catching ad.<\/span><\/p>\n

<\/p>\n

In this article, I’ll show you many different <\/span>Facebook carousel ad examples, 12 creative ways to use them, how businesses make the best of this ad type, and a few best practices that will inspire you.<\/span><\/p>\n

But first thing’s first.\"\"<\/a><\/span><\/p>\n

What Are Facebook Carousel Ads?\u00a0<\/b><\/h2>\n

Carousel is a format that allows businesses to add up to ten images or videos within a single ad unit.\u00a0<\/span><\/p>\n

What’s great about this format is that you can add a brief description to every card, which can be extremely helpful when you advertise several products in a single ad.<\/span><\/p>\n

Facebook carousel ads are available on both desktop and mobile<\/a>. On mobile, viewers can swipe through the images, while on desktop, they can see the cards by clicking the arrows left or right.<\/span><\/p>\n

\"Facebook<\/p>\n

When you use the carousel format, you also can let Facebook optimize the order of the cards, based on their performance.\u00a0<\/span><\/p>\n

But keep in mind that if you’re using a sequential story carousel, or a split panoramic image you have to opt-out of this feature, because Facebook may consider putting the card in the middle first, and so the story you created will make no sense.<\/span><\/p>\n

Now, let’s go through a few fantastic carousel examples that will hopefully give you some ideas on how you can use this format for your business.<\/span><\/p>\n

Facebook Carousel Ads Examples<\/b><\/h2>\n

1. Show off multiple products or services<\/b><\/h3>\n

Carousel ads on Facebook are an excellent opportunity to show your audience the variety of products or services that you offer. This way, you basically provide your audience with a brief digital catalog to browse through.<\/span><\/p>\n

You have ten cards available for either images or videos. That means you can display anywhere up to ten different products or services.<\/span><\/p>\n

If they have different landing pages, make sure you link the pages in the cards.<\/span><\/p>\n

Here’s a great <\/span>Facebook carousel example that displays various products:<\/span><\/p>\n

\"Facebook<\/p>\n

2. Highlight one product, service, or feature<\/b><\/h3>\n

Although the carousel format may seem to work better for multiple products, you can also highlight just one product\/service\/feature in an eye-catching way.\u00a0<\/span><\/p>\n

We have a <\/span>Facebook carousel ads example for this category as well. You can see how we decided to show the fact that you can <\/span>design for print in Creatopy<\/span><\/a>.<\/span><\/p>\n

\"Facebook<\/p>\n

Put your product in a different context or on bright backgrounds, link the landing page of the product to the cards, and you’re set.\u00a0<\/span><\/p>\n

Take full advantage of what <\/span>carousel ads on Facebook have to offer you and alternate the features with the benefits that the product or service will offer\u2014promotions, better quality than the competitors have, etc., and send the customers directly to a landing page.<\/span><\/p>\n

3. Tell a story<\/b>\u00a0<\/span><\/h3>\n

You can tell a story that reveals itself from card to card. This interactive advertising format encourages people to swipe to see all the images or videos, which can increase engagement on your page.<\/span><\/p>\n

Whenever a user interacts with your ad and moves through the carousel cards, Facebook algorithms records it as an engagement.<\/span><\/p>\n

In the following example, the carousel ad format tells a story that also builds mystery around its protagonist:<\/span><\/p>\n

\"Facebook<\/p>\n

4. Explain a process<\/b><\/h3>\n

Carousel ads can easily help you give a step-by-step guide of a product or service through images or short videos, keeping the visitors engaged because they have to swipe or click to see the entire explanation.<\/span><\/p>\n

Among plenty of <\/span>carousel Facebook examples, I found this well-crafted ad for The Sill:<\/span><\/p>\n

\"Facebook<\/p>\n

5. Create a split panoramic\u00a0<\/b><\/h3>\n

Probably one of the <\/span>best Facebook carousel ads ideas you can use to increase engagement is to split a panoramic image in a few carousel cards, so the user has to swipe them until the last one to see the whole picture.\u00a0<\/span><\/p>\n

You can use this effective method for one product or service, but keep in mind that for this one, you can’t let Facebook optimize the carousel cards’ performance.<\/span><\/p>\n

Here’s how BarkBox used this idea in a hilarious way:<\/span><\/p>\n

\"Facebook<\/p>\n

6. Share your content<\/b><\/h3>\n

You can choose carousel ads to keep your audience informed by offering them quality content.\u00a0<\/span><\/p>\n

Each carousel card can show parts from different contents, or you can opt to split the main ideas from a single piece of content throughout the cards.<\/span><\/p>\n

In the example below, Jamf School chose to use each carousel card to present the main idea of their five-part blog series:\u00a0<\/span><\/p>\n

\"Example<\/p>\n

7. Promote your events<\/b><\/h3>\n

Another way to use a Facebook <\/span>carousel format is to tell the world about your event, course, training, or virtual conference.\u00a0<\/span>Share the details with your target audiences, such as the date, time, location, speakers, and other relevant information.<\/span><\/p>\n

Here’s a <\/span>carousel ad example from World Football Summit that shows how can you make the most out of carousel ad format:<\/span><\/p>\n

\"Example<\/p>\n

8. Retarget customers<\/b><\/h3>\n

Through using Facebook dynamic ads for retargeting, you can remind people about the products they’ve browsed on your website or any other place where you displayed them.<\/span><\/p>\n

For example, I bought products from Morphe in the past, and now I have ads from them on my Facebook feed.\u00a0<\/span><\/p>\n

This is an excellent method for continually showing me their products, offers, and new collection launches.\u00a0<\/span><\/p>\n

\"Facebook<\/p>\n

9. Show the benefit<\/b><\/h3>\n

As we already know, Facebook carousel ads allow you to show up to ten cards. Each of them can have a different benefit description to convince your audience that your product or service is worth trying.<\/span><\/p>\n

This interactive method to exhibit the benefits is more effective than just listing them in a post, allowing your customers to see why they should check out and pay for your products or services.<\/span><\/p>\n

Just like in the following <\/span>Facebook carousel ad example:<\/p>\n

\"Facebook<\/p>\n

10. Promote a guide<\/b><\/h3>\n

With the help of<\/span> a <\/span>carousel ad format, you can showcase your product or service’s features and, at the same time, offer a how-to guide to your audience.\u00a0<\/span><\/p>\n

In this manner, you’re not just displaying something, but you’re also offering actionable steps on how a customer can get the best out of it.<\/span><\/p>\n

Here is one of the <\/span>carousel Facebook examples that make use out of this format:<\/span><\/p>\n

\"Facebook<\/p>\n

11. Create an experience<\/b><\/h3>\n

By using Facebook carousel ads, your products or services will pop on several users’ feeds. If done right, these ads can offer an experience to the people interacting with the carousel.<\/span><\/p>\n

This means you can create your Facebook carousel ad<\/a> in such a way so they will get a first impression on what your brand has to offer. It’s like a trailer, a preview if you want, of that particular product\/service.\u00a0<\/span><\/p>\n

A <\/span>trailer <\/span>should have some of the main features, but without showing too much. In this way, your audience will get intrigued and will click on it to discover some more. Your landing page will do the rest.<\/span><\/p>\n

To get an idea about this category, check out this <\/span>Facebook carousel ad example:<\/p>\n

\"Facebook<\/p>\n

12. Social proof<\/b><\/h3>\n

Do you want to show how many others are using your brand? Or maybe you want to share their testimonials as social proof? The carousel ad format can help you with this one too.<\/span><\/p>\n

Nowadays, consumers do their research online, and sometimes your incredibly good looking ad needs a backup. Using your previous clients as <\/span>social proof<\/span><\/a> will boost your credibility, and other people will have the confidence to buy from you.<\/span><\/p>\n

The following ad uses the testimonial method:<\/span><\/p>\n

\"Facebook<\/p>\n

Why You Should Use Facebook Carousel Ads in 2022<\/b><\/h2>\n

Besides the already mentioned and most important feature\u2014showing more in one ad\u2014Facebook carousel ads can benefit you even more.\u00a0<\/span><\/p>\n

Let’s see how.<\/span><\/p>\n