{"id":27873,"date":"2020-08-24T12:07:54","date_gmt":"2020-08-24T09:07:54","guid":{"rendered":"http:\/\/www.bannersnack.com\/blog\/?p=27873"},"modified":"2023-07-24T14:15:46","modified_gmt":"2023-07-24T11:15:46","slug":"video-banner-ads","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/video-banner-ads\/","title":{"rendered":"Types of Video Banner Ads & How to Create a Video Banner in Creatopy"},"content":{"rendered":"

Today we are going to talk about a topic dreaded by many and loved by few.<\/span><\/p>\n

Video banner ads.\u00a0\u00a0<\/span><\/p>\n

Picture this:<\/span><\/p>\n

You are browsing a web page, looking for some answers, or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the first time because of the banner blindness condition we all developed.\u00a0<\/span><\/p>\n

<\/p>\n

However, this banner was special. It was probably a retargeting campaign, so you were obviously interested. You probably watched the whole thing, and you clicked on the banner to read more.<\/span><\/p>\n

The question is, how often does this happen? \"\"<\/a><\/span><\/p>\n

Do Video Banner Ads Still Matter?\u00a0\u00a0<\/strong><\/h2>\n

Are people still doing advertising through video banners? To answer this question, let’s look at some of the most recent video statistics<\/a>.<\/span><\/p>\n

Since 2017<\/a>, advertisers have been spending more on online video ads than on banner ads, which made video the fastest-growing format in display advertising.\u00a0<\/span><\/p>\n

This goes to say that video banner ads are here to stay.<\/p>\n

Used effectively, videos can comprise an integral element in a display ad, providing the ad a richness that users generally respond to far better than with static ads.\u00a0<\/span><\/p>\n

A well-executed and customized video banner ad can be an essential foot in the door for a user to engage more extensively with branded content.<\/span><\/p>\n

Therefore, online video advertising is a must<\/a> in your strategy as it overlaps and backs up written content.\u00a0<\/span><\/p>\n

Not to mention the fact that display video ads have higher engagement, and users are more likely to remember your message when it’s transmitted through video.<\/p>\n

Examples of Video Banner Ads<\/h2>\n

You don’t have to be an art director to create slick video banners. We took the matter in our own hands, and we created a few display video ads examples so you can see them in action.<\/p>\n