{"id":17,"date":"2022-12-22T08:40:18","date_gmt":"2022-12-22T05:40:18","guid":{"rendered":"http:\/\/www.bannersnack.com\/blog\/?p=17"},"modified":"2023-07-24T14:15:23","modified_gmt":"2023-07-24T11:15:23","slug":"banner-advertising-basics","status":"publish","type":"post","link":"https:\/\/creatopydevelopmentblog.kinsta.cloud\/blog\/banner-advertising-basics\/","title":{"rendered":"Banner Advertising Basics \u2013 Your Gateway into Driving More Conversions with Display Banners"},"content":{"rendered":"

An apple in Newton\u2019s head triggered an entire revolution in Physics. And a message saying \u201cQWERTY\u201d marked the beginning of email.\u00a0<\/span><\/p>\n

Digital banner advertising had its Eureka moment of inception as well\u2013and it also has changed quite a bit since it first came about.\u00a0<\/span><\/p>\n

On October 27th 1994, Wired Magazine (back then hotwired.com) published the first <\/span>banner ad <\/span>ever: \u201cHave you ever clicked your mouse right here? You will.\u201d<\/span>
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\"first-banner-ad\"<\/p>\n

Source<\/span><\/a><\/p>\n

Pretty? Not quite, not by today\u2019s standards at least\u2013but it worked. <\/span>The ad saw a staggering 42% click-through-rate<\/span><\/a> and marked the beginning of a whole new era in advertising. Because, you see, some of the best scientific technological advancements had humble beginnings.\u00a0<\/span><\/p>\n

\"create<\/a><\/p>\n

The Banner Advertising Industry<\/span><\/h2>\n

The world of banner advertising is far richer (and more complex) than it was in \u201894. Facebook banners, Instagram sponsored ads, TikTok, Google Display Network, programmatic advertising\u2013there\u2019s literally tons of information that could be written about the banner advertising industry today.\u00a0<\/span><\/p>\n

It does make things more complicated, but don\u2019t lose your head over it. Once you get the banner advertising basics, everything else is just\u2026 technicalities. Important ones, but still\u2013technicalities.\u00a0<\/span><\/p>\n

The good news? It\u2019s worth it. Display advertising continues to gain ground in front of search ads and other formats, as shown by the following graph from eMarketer:\u00a0<\/span><\/p>\n

\"US<\/p>\n

Source<\/span><\/a><\/p>\n

By 2026, more than 60% of all online ads will come in a display format.\u00a0<\/span><\/p>\n

So, are you ready to jump on board and tap into the amazing power of banner advertising?\u00a0<\/span><\/p>\n

Let\u2019s begin with the basics:<\/span><\/p>\n

1. What Is Banner Advertising? What Are Banner Ads?\u00a0<\/span><\/h2>\n

Banner advertising (also called display advertising) uses graphic banners to capture the attention of a target audience and convert them into buyers, subscribers, or followers.\u00a0<\/span><\/p>\n

To narrow down a bit, a banner ad (or a web banner) is an advertisement displayed in a web page. It can come in a multitude of formats, such as static images (JPG, PNG, GIF) or multimedia\/animated objects (like HTML5 or <\/span>video ads<\/span><\/a>).\u00a0<\/span><\/p>\n

Animated banner ads<\/span><\/a> are gaining more popularity, as they tend to draw more attention from users and thus, perform better than static banners.\u00a0<\/span><\/p>\n

Google Ads is one of the easiest ways to create and distribute banner ads on sites in the Google Display Network (GDN). However, it is worth noting that this is not the only way to publish banner ads.\u00a0<\/span><\/p>\n

There are many benefits to banner advertising:\u00a0<\/span><\/p>\n