5 Ways to Write Catchy Phrases and Irresistible Taglines

Chances are, if you think of a brand you like, you recall not only its name, the logo, and the color palette, but something more powerful than that—the feeling it evokes.  A brand is like a person. If these basic elements are your company’s name, face, and personality, a catchy

The Best Examples of Creative Ads Using Visual Metaphors

It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%.  Sounds fascinating, doesn’t it?  I think we can all agree that visual communication can boost your online advertising. Sometimes, in order to create a stronger

[Case Study] Facebook and Instagram Ads: $2,500 Ad Spend and +350% ROI

*Disclaimer: This experiment was conducted back when Creatopy was named Bannersnack. According to Statista, there are over 7 million active advertisers on Facebook. Some of them are most likely targeting the same audience as you are. When you have competition, you may think that increasing your Facebook and Instagram ad

20 Powerful Advertising Appeals You Can Use in Your Campaigns

How can you grab the attention of your audience by making banner ads that stand out from thousands of others? By using the right advertising appeals. There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals. The emotional appeal advertising focuses on using messages,

How To Use An Online Quote Maker To Boost Your Visual Marketing Strategy

There’s a popular meme with a picture of Abraham Lincoln and a quote that reads: “Don’t believe everything you read on the internet just because there’s a picture with a quote next to it.” It’s funny and so true at the same time.  Quotes are omnipresent on social media platforms. We’ve

LinkedIn Image Sizes Guide

LinkedIn is the most suited social media network that’s going to help you connect with professionals from your industry. Also, many experts, consultants, and freelancers are using LinkedIn to share their ideas, thoughts and engage with groups. Even if LinkedIn is a very professional environment, it doesn’t mean you don’t

Tumblr Image Sizes Guide (2021)

Before there was WordPress, Medium or any other blogging platform, Tumblr was the way to micro-blog your ideas. Tumblr allows you to express yourself, upload photos and videos and engage with other people that share your interests. Visual Recommended Size Profile photo 128 x 128 px (1:1) Feed display photo

Twitch Image Sizes Guide (2021)

Whether you call yourself a gamer, an eSport professional or just an amateur, you definitely heard about Twitch. What is Twitch? With over 27,000 partner channels, Twitch is the biggest online live streaming game network that allows you to connect with your audience while playing your favorite online games. Here

Facebook Image Sizes Guide

Facebook is the biggest social media platform in the world and that’s part of the reason why so many businesses and companies are using it. On a personal level, Facebook is being used by friends, families, and people who share common passions. However, if you want to keep your head

Instagram Image Sizes Guide

On a social network such as Instagram, everything is about visual content. That’s why Instagram is a different type of platform and many brands are using it to promote their products and services. Instagram allows you to create square images, portrait or landscape photos, or even post videos to engage

YouTube Image Sizes Guide

Video content is on the rise and the best place to upload your videos is the second-largest social media platform: YouTube. More and more companies, vloggers, and content creators are using this platform to show their videos, promote their movies and present their daily lives through vlogs. Visual Recommended Size

Twitter Image Sizes Guide

Twitter is an awesome platform that you can use to engage with new people and interact with them on your topics of interest. But you have to invest serious time and resources in your profile if you want to be taken seriously. This means that you have to create your

Pinterest Image Sizes Guide

Whenever you want to take a break from the overcrowded social media world, you can go on Pinterest and just look up some cool inspiration on different topics such as design, fashion, food, events, and many others. Most people who spend time on Pinterest use it in order to collect

Design a Stunning SoundCloud Banner with Creatopy

Dazzle your fans with a unique banner that matches your musical style! With more than 272 million registered users on SoundCloud, it’s hard to stand out from the crowd. A well-presented profile page could help you gain credibility and followers and, who knows, maybe even a record deal. Having the

15 Compelling Advertising Techniques That Work

We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends. The collective attention span has drastically decreased in the last few years due to the digital information overload, a study by the Technical University of Denmark suggests. Consequently, more and more consumers

Video Storytelling: 5 Ways to Evoke Emotions Through a Screen

Imagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing? Maybe a decade ago, that would have been the only option. But nowadays, video is everything. You can tell a story in a matter of seconds through video storytelling, and

How To Make A Poster – A Complete Guide To Picture Perfect Poster Design

Posters are one of the earliest forms of advertising, and it’s clear that they’re not going anywhere. Whether they are printed or used in the digital space, posters are ideal for promoting everything from food delivery to movies, events, fundraisers, school projects, and more. Nowadays, posters are still being used

28 Color Combinations That Work Like Magic in Social Media

Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe. While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and