The Power of Sound: How to Leverage Audio Ads and Audio Branding
You probably agree that last year changed many things for all of us—the way we interact with each other, the office space, and most of all, the digital world. I can even put all of the above in a better context: many of us work from home and communicate with
Retail Advertising In An Online Era: How To Do It Right
Internet retailing (eCommerce) is the fastest growing market in the retail industry. Not only that, but while retail sales in brick and mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses. This consumer switch affected big brands predominantly (some recent
7 Easy Tips To Resize And Optimize Animated GIFs
Tired of GIFs taking too long to load? Wondering how to reduce the size of GIF animations or resize them without losing quality? If you want to make sure your page loads fast for all your users across all the networks and want to show your animated GIFs, this post
40 Advertisement Design Tips and Examples to Help You Stay Creative
In the world of online advertising, creativity is essential. A catchy design can make the difference between a successful campaign and one that’s forgotten the next minute. The best news is that, despite what most people think, creative skills can be learned. All you have to do is practice with
Instagram Story Size: Best Practices To Know About (Updated 2022)
Instagram Stories are driving tons of engagement. This feature hit an all-time record of 500 million daily active users, which proves two important aspects: It’s the most popular IG feature at the moment, one that has witnessed tremendous growth in just two years and a half since its launch; Marketers
What Is Niche Marketing? 8 Niche Product Examples You Can Learn From
In a world that is oversaturated with thousands of similar products, niche marketing can help you differentiate your brand and establish your company as a trusted source of quality products. In this article, we’ll look at the niche marketing definition, the advantages of niche marketing, and how to build a
The Best Facebook Event Photo Size for 2021 + FREE Templates & Tips
There’s a real debate on the internet around the correct Facebook event photo size. This is why we’ve made sure to provide you with the best size for the Facebook event cover image, so don’t have to deal with this matter ever again. In this article, you’ll also find a
Facebook Stories for Businesses – The Complete Guide
You may know that Snapchat was king of stories until Instagram stories came into the game, and then Facebook came following close behind with their stories. Stories are much more than just images that pop up and disappear within 24 hours. Today we’re going to talk about all things stories,
The Starter Pack To Having A Successful YouTube Channel in 2021
Do you want to know how to create and launch a breathtaking YouTube Channel for you or your business? YouTube is incredibly popular these days, not only for its massive community of viewers but also among content producers and publishers. Video blogs and independent online shows have a huge audience,
The Best YouTube Video Formats for 2021
Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there. Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos. You’ll
Everybody Talks. How to Build a Powerful Strategy Around Word of Mouth Marketing
So, hear me out. You’re at a lovely coffee shop with your friends. Before going there, you just received the product you ordered two days ago. It came in an exquisite box that made the unboxing process a delight. The product is exactly how you pictured it, maybe better. Image
How Much Do YouTube Ads Cost in 2021
You probably know by now that YouTube is the second largest search engine after Google. In 2019, the video streaming platform had approximately 1.68 billion users and 2 billion monthly unique users. These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility. Advertising
10 Ideas to Help You Create Remarkable Social Media Design
Every day, our minds are subject to different senses and perceptions that help us learn and understand the surrounding world. The visual perception is the most dominant one, with 89% of information coming to us better when paired with images. Designers from every niche know this, and they’re using colors
How to Make a YouTube Thumbnail in 2021: Best Practices
Because a thumbnail is the face of your video, and it’s what reaches your viewer first, it will play a huge deciding factor in whether or not someone will watch your video. You need to be sure that your thumbnail accurately portrays what your video is about, has captivating visuals,
6 Tips and Instagram Video Ad Examples to Help You Create Video Ads That Convert
Instagram is not the new kid on the block anymore. With more than 1 billion monthly active users, the visual focused social network has surpassed Facebook when it comes to young audiences, and it doesn’t seem to stop here. Studies show that Instagram videos have the highest engagement right now
How to Make a Keep Calm Poster + Keep Calm Templates for You to Use
A picture meme is worth a thousand words. I’m sure you all have that friend who’s always excited when you exchange memes with each other. What makes them so special is that they can take the place of any phrase, including words of encouragement. The best one for keeping the
Higher Education Marketing: How to Create a Long-Term Strategy that Brings Results
There’s got to be a parallel universe where colleges and universities spill blood, sweat, and tears to prepare for the SATs, and high-schoolers are the ones who decide which institution is worthy of their consideration. But is this really science fiction? These days, applicants have a broader horizon than ever.
How to Use Social Media in Healthcare: Best Practices for Professionals
Social media is more important than ever, and that’s also true for healthcare marketing. The impact social media has on the healthcare industry is huge, becoming a force that can no longer be ignored. Whether you own a clinic, work in the healthcare industry, or are a healthcare marketing specialist,