Category: Marketing

LinkedIn Background Photo Ideas That Will Make Your Profile Stand Out

Linkedin background photo

Due to the pandemic, many of us have switched to working from home in the past few months, and networking has moved online. As a result, LinkedIn became more and more popular, reaching 772 million members in October 2020. The good news is that now it’s easier than ever for

All You Need To Kick Off Your Christmas Promotion + FREE Templates

christmas promotion marketing ideas

December is the gift-giving month of the year, so it’s never too early to plan your upcoming holiday campaigns.  For business owners, Christmas is an opportunity to increase sales and gain new customers by promoting the best deals and offers.  Considering this is the year’s most profitable period for retailers,

Everything You Need to Include in Your Brand Kit

Everything You Need to Include in Your Brand Kit

Do you want to build a brand that people trust? Then you also need to be consistent both in terms of messaging and imagery. Inconsistent branding will make it more difficult for potential customers to notice and remember you. When you think of Netflix or Starbucks, you can easily picture

Black Friday & Cyber Monday Banner Design Inspiration and Examples

Black-Friday-and-Cyber-Monday-Banner-Design-Inspiration

Looking to create banner ads for your Black Friday and Cyber Monday campaigns? Keep on scrolling to get inspired by the best banner templates, all designed to catch potential customers’ attention. Save more time and get some inspiration from our extensive Black Friday banner ads collection. Why You Need a

The FREE Social Media Templates Pack You Need To Take Off

free social media templates- Facebook, instagram, twitter, youtube, pinterest

Your presence here means that you’ve had enough with improvising on social media and have finally acknowledged the importance of high-quality promotional materials. Like many, you’ve postponed investing in better-looking visuals for a long time. Hiring a dedicated designer for your social media posts was never on top of your

How to Pick the Best Display Ad File Format and Deliver Ads Efficiently

Best file formats for display ads

When using online display advertising, you may be wondering “Which file format is best for display ads?” We all know how important ad design is, and there is no secret that every PPC bidder wants to get the best ad placements. But there is another aspect of display advertising that

How to Design a Marketing Plan and Nail Your Next Meeting

You did it. The products/services you’ve been working on are ready to see the world. All you and your team have to do is market it. How hard can it be? Until you realize—or someone tells you—that you need a marketing plan. Not only do you need a marketing plan,

9 Ways You Can Get Value When Creating Display Ads

Display advertising is like a giant spider web across the internet, reaching 90% of internet users worldwide across millions of websites, including Gmail and YouTube. This means it can boost brand awareness so you can reach more customers.  But what do you do when there are high demands and a

How to Create the Brand Style Guide That Will Help You Keep Brand Consistency

Brand consistency is key in marketing and sales. Customers don’t like mixed signals any more than a romantic partner would. For a brand to gain customers’ trust and become recognizable in their eyes, it needs to be consistent in all external—and even internal communication—in terms of both visuals and messaging.

10 Must-Know Design Tips For Your Social Media Posts

social media design tips

Social media posts are now, more than ever, very important hooks in a marketing campaign. It is a fact that all these platforms are more than ever part of a market that brands want to explore. But the market is changing rapidly, thus making it hard for companies to adapt

Everything You Need To Know About Ad Tags and Click Tags

how ad tag works

Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is.    What Is

40+ Experts Share Their #1 Tip for Using Stock Photos on Social Media

Tips-for-Using-Stock-Photos-on-Social-Media

Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms. We want to change the negative perception associated with stock photos

[Case Study] We Spent $6,797 to Test YouTube Audio Ads vs. Video Ads

Case-study-youtube-Audio-Ads-vs-Video-Ads

Everyone’s talking about audio advertising, and we’re all ears. So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it.