17 Creative Valentine’s Day Ads to Inspire You for the Holiday of Love
Some love Valentine’s Day, some hate it and some go back and forth between the two depending on their relationship status. If you’re an advertiser, this day is simply a great opportunity to sell products or services. And you need to step up your advertising game because last year Valentine’s
Ranked: The Best US Metros for Advertisers & Marketers
When choosing a place to live and work from, personal preference and community are important factors in our decision. But so are opportunities, especially those in terms of salary and job openings. While we can’t really generalize the former, we attempted to gauge the latter when it comes to the
Advertising Glossary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A A/B testing A/B testing (often known as split testing) compares two variations to determine which one performs better. For example, you take one
10 Essentials Steps to Go Through When Planning Your Social Media Marketing Strategy in 2022
An excellent social media strategy plan is one of the most critical aspects of your marketing plan these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge. But
Facebook Group Cover Photo Size 2022: Best Practices
Having the perfect Facebook group cover photo is pretty important. It’s the first thing a visitor will see when they hop on your group page, which is why it should be eye-catching, explanatory of your group’s purpose, but most of all, have the right size. Facebook keeps throwing us for
Your Guide to Ecommerce Automation for 2022: Definition, Benefits, Tools, Strategies, Processes
The ecommerce industry was on a continuous rise in the last few years, but due to the COVID-19 pandemic, it surpassed levels not expected until 2025. This acceleration was caused by the brick-and-mortar shop owners who had to rethink the traditional way of doing business, facing the need to adapt
How a Great Customer Journey Can Set the Lead to a Successful Brand
In our previous webinars, we learned a thing or two about BFCM strategies and how to boost your presence on Instagram. All of them refer to growing your business the smart way, of course. But how do you know you’re building on a solid foundation and haven’t omitted the basics?
How to Make a Photo Collage in 2022: A Step-By-Step Guide
No one can argue with the power of visual content. It can express emotion and tell a story without needing any other words. Imagine how much more you’re able to capture by creating a photo collage. Your brand’s unique story or personal memories take a creative shape when you bring
Facebook Cover Photo Size 2023: Pixel Perfect Size Guide
Facebook cover photos are a great way to add personality to your business page. They have a great visual impact because it’s the first thing people notice on your page, so make it count. A great Facebook cover photo can actually make a difference: studies show that 79% of businesses
Ecommerce Advertising in 2022: How To Take Advantage of Online Channels
The shopping experience changed a lot throughout the years. We can’t deny the impact of ecommerce on the way we shop. Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away. Ecommerce is a trillion-dollar industry and a highly competitive one,
Ecommerce Marketing in 2022: 9 Pillars for Building a Solid Strategy
Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today. Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes
9 Marketing Promotion Strategies from Concept to Top Brands Practice
A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you. But with so many brands offering similar products or services as you do, your promotional techniques may be decisive for
11 Eye-Catching Printable Thanksgiving Cards & Invitations for 2022
Thanksgiving is just around the corner, and I came up with the best Thanksgiving cards and invitation examples for you to “gobble” up. Don’t run out of “thyme” looking around for great printable Thanksgiving and Friendsgiving cards to give out this season. Take a look at all of these Thanksgiving
Creative Facebook Carousel Ads Examples & Templates To Start From in 2022
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and
How to Build an Ecommerce Marketing Strategy in 2022 Without Losing Your Mind
The stakes are high for online stores. That’s because they are competing with giants such as Amazon and Walmart but also with other businesses that are after the same customers. This is why it’s important to get the word out there about your business and set yourself apart, so customers
Everything You Need to Know about Banner File Sizes in Display Advertising
File size is usually not the first property that comes to mind when creating banners for a display ad campaign. That is until you reach the publishing point. All ad networks have limitations in place or at least file size recommendations that you must follow to upload your assets successfully.
Survey: 10 Consumer Trends to Keep an Eye on in 2022
With 2022 fast approaching, we wanted to offer businesses a glimpse into what consumers expect in the year to come. So we went directly to the source. Between November 12 and November 15, we ran a survey in which we asked 1,139 U.S. consumer shoppers about their purchasing habits. Based
How to Grow Your Instagram Account Like Crazy Without Spending a Dime
Creatopy’s first webinar was a real success, so we were very excited for our next episode. This time we talked about a hot social media platform (yes, you guessed it: Instagram) and the strategies and hacks on how to boost your presence there. Since more and more businesses are seeing