How to Leverage LinkedIn Advertising and Generate Leads for Your Business
With over 750 million professionals where 4 out of 5 members are decision-makers, LinkedIn can help you promote your brand to the right audience or generate leads. In this Creatopy webinar session, we put the spotlight on LinkedIn ads to find out how you can accelerate your company’s growth using
24 Creative Ad Copy Examples From Big Brands and Copywriting Tips From 11 Industry Experts
It’s believed that the first ad was made in Ancient Egypt on a sheet of papyrus in the city of Thebes. Fast forward a few thousand years, and we see ads everywhere we look. In all formats. Except for papyrus, maybe. Successful ads usually have a thing in common: excellent
What HTML5 Ads Are and How You Can Benefit From Their Use
In a world where all the brands are fighting for attention, you have to make sure you put your brand in the spotlight. Otherwise, it will be soon forgotten by consumers. That’s why HTML5 ads are the perfect banner ad format to consider. Not only do they catch consumers’ attention,
How to Make a Banner? The Ultimate Guide for 2022
There’s a reason online banner advertising is one of the most popular promotion methods to this day, despite first appearing in 1994: it’s efficient, not to mention cost-effective. If banner advertising isn’t already part of your marketing strategy, you should definitely give it a try. Don’t know how to make
How To Optimize Your LinkedIn Profile to Earn Website Traffic
LinkedIn has seen a huge growth in recent years, to a point where not having one is considered a red flag for employees and companies alike. And there are many reasons for this. A 2020 report published by Content Marketing Institute showed that B2B marketers consider LinkedIn to be both
What’s the Deal With NFTs and Are They a Good Idea For Your Brand?
Image source This is not a pipe. It’s a picture of a pipe. In 1929, René Magritte, a prolific Belgian surrealist artist, unveiled one of his most famous paintings titled La Trahison des images (The treachery of images.) The painting introduced the idea that a picture of an object is
Video Advertising: The Complete Guide for 2022
You’ve probably heard about how powerful video ads are and how they can benefit your marketing strategy. But how do you begin to leverage video advertising? Look no further because this video marketing guide covers the ABCDs of video advertising, so it’s perfect for getting you started. You’ll learn what
24 Easter Templates and Ideas That Will Inspire You
Easter is the perfect opportunity to re-engage your audience and spice up your marketing campaigns. In this article, I hatched a few ideas that you can use for your Easter ads, including some Easter templates. For food and retail businesses, Easter can help get the most out of the promotional
Top 3 Tips for Creating Facebook Banner Ads That Encourage Engagement
Facebook’s level of popularity may have lowered, but the social network is still a marketing channel worth investing in. Facebook ads can bring great results and convert as soon as they go live. But for that to happen, your ad designs must be powerful enough to compete with content your
What Is an Advertising Mood Board? Tips and Best Practices to Create Your Own Board of Inspiration
Oh, no… not that ad again. It’s so dull and meaningless. That’s the last thing you want people to say about the ads you create. This is why you need fail-proof ads to make your audience relate to your message, then click on them to see more about what you
The Importance of a Brand Strategy and How It Helps You Stay Relevant
Brands define us. We dress in a certain way, drive a specific car model, and use lots of services that we relate to. But how did they get to be our choice in the first place? In this Creatopy webinar, we wanted to get a better understanding of what a
What Are Display Ads and How Can You Use Them Effectively for Brand Awareness
Display ads are everywhere. You may be so accustomed to them that you don’t even see them anymore. This phenomenon is called banner blindness. According to a study conducted by Infolinks, 86% of consumers experience it. As people unconsciously avoid ads, you need to step up your game when creating
The Complete Guide To Display Advertising in 2022
If you are wondering “what is display advertising?”, this complete guide will catch you up with all the basic concepts you need to know about display ads, from what they are to what types exist and what you can do to create successful campaigns. You will also find a detailed
Case Study – Performance of Static Ads vs. Video Ads on Pinterest
“In this post iOS 14.5 era, it is more important than ever to diversify your ad spend cross-channel.” You may have heard these words way too many times in the last months. No matter how repetitive they are, what’s sure is that they are true. If you want to win
How to Master AI-Powered Marketing and Retain More Customers
AI has been among the trending topics for quite some time now, and it seems that it will take part in our daily lives as marketers. If it didn’t already. And this is a valuable asset to have since it can improve the entire process for both brands and customers
The Ultimate Guide to Writing Killer Ad Copy (With Examples)
“For sale: baby shoes, never worn.” Legend has it that this is a famous six-word story written by Ernest Hemmingway himself. Whether this is true or not, this one simple sentence turned into a masterclass in ad copywriting. It’s short, captures attention, and leaves a lasting impression on the reader
How to Design Heart-Melting Valentine’s Day Ads Effortlessly
The most romantic day of the year is almost here. Cupid’s work is cut out for him, but marketers need to figure out how to make the most (profit) out of this holiday. Valentine’s Day represents an opportunity to make your brand stand out and increase sales, regardless of the
14 Valentine’s Day Marketing Campaigns From 2021 We Fell in Love With
Here’s one to a holiday that paints the town red. Literally and figuratively. Most people adore it and celebrate it by buying gifts or even proposing, but there’s also that category of us that think a symbolic gift, like a card with a cute Valentine’s Day design, will do the