Short-Form Video Advertising Battle: How YouTube Shorts Defeated the Competition
There have been so many updates in the digital advertising space in the last few years. And 2022 is no different. We all know it, feel it, and live it. The good thing is we love updates, especially when they can help us improve the way we communicate with our
9 Tips to Run a Successful Black Friday Marketing Campaign
Say the words Black Friday to a consumer, and they smile in delight just thinking about the deals they’ll snatch. Say them to an advertiser, and their life flashes before their eyes. Black Friday is the day after Thanksgiving, officially kicking off the holiday shopping season. It’s the best day
10 Holiday Season Shopping Predictions for 2022
Allocating your marketing budget for the end-of-year holidays is tricky business. Since this is a peak period for shopping, choosing to invest in less effective advertising methods can significantly impact your revenue. How can you know which advertising methods will be most effective? By looking at consumer preferences. In early
Marketing to Gen Z: Lessons From Their Favorite Brands
In July 2022, Creatopy released its first whitepaper titled What Clicks with Gen Z, in which we ran a survey asking over 1,000 individuals between the ages of 18 and 26 about their shopping habits, opinions on advertising, and online behavior. Among the many conclusions we drew, we saw that
The Ultimate Resources for Halloween Banner Ads (Examples and Templates Included)
Halloween is still big business. Despite the challenging times we’ve gone through, people are still keen on celebrating this fun, spooky holiday each year. The NRF’s Annual 2021 Spending Survey shows that consumers were expected to spend $10.14 billion last Halloween. So it’s time to put your creative hat on
How to Use Audience Research to Learn More About Your Customers
The more you know about your customers, the more you can offer them exactly what they need. Marketing research can be expensive for some businesses. So what solutions are there to get to know your audience better without spending a fortune? In this webinar, we invited Amanda Natividad, the VP
The Ultimate Guide to Business Advertising in 2022
“Selling” your business can be a more complicated experience than selling a product or a service. Your business is the ambassador of your product and/or service. You want people to have faith in your product because they trust the business. Faith and trust combined can make the difference between an
Top 10 Tips to Ensure Your Branding Is Consistent Across Touchpoints
Having a clear brand identity is essential to building a strong relationship with your audience and ensuring consistency across all your touchpoints. Without strong brand consistency and a clear brand identity, all the work you put into developing your brand will be lost in translation. This article will explore the
Case Study: TikTok Ads vs. Instagram Reels Ads – Experiment 2.0
We experimented with TikTok ads vs. Instagram Reels ads in October 2021 to see which of the two brought better results, and the outcome came as a surprise. For this first experiment, we used a 15-second product video on both platforms, and some people pointed out that a product video
How to Master Financial Advertising and 10+ Ad Examples to Get You Inspired
Staying relevant in the financial industry is nothing but challenging. Especially considering the accelerated digital transformation that’s shaping financial services at the moment. Naturally, digital advertising plays a big part in it. The chart below shows that the US financial services industry’s digital ad spending is on the rise, with
Whitepaper: What Clicks with Gen Z
Contrary to what many might think, the consumer, not the product, is at the center of marketing and advertising. As new generations are taking center stage, advertisers should dedicate time to understanding what makes the new consumers tick to craft effective messages and choose the appropriate communication channels. Generation Z
Complete Social Media Advertising Guide: How to Build a Failproof Strategy
What Is Social Media Advertising? Social media advertising is a form of digital advertising where you use platforms such as Facebook, Instagram, Twitter, or LinkedIn to promote a product, service, or brand with the aim of increasing brand awareness, driving website traffic, generating leads, or boosting sales. The social media
Why You Should Use a Specialized Ad Design Platform
There comes a time in your professional career when you feel like you need to switch things up. This might be something as big as looking for another job or something as small as switching some tools that you use in your work. This change allows you to improve your
Interstitial Ads: Best Practices and Why Should You Consider Them for Your Next Campaign
In a world where most people are connected to their phones for more than five hours a day, it is no surprise that the advertising industry focuses its attention on mobile advertising. There are many ad formats available for mobile advertising, but the most popular due to its impressions and
The Complete Guide To Product Advertising in 2022
Whatever you are selling, the fact is, you need to advertise it. Whether you are a small business, a prestigious brand, or a mainstream celebrity, people need to hear about what you have to offer. You can never rely on a good name or an aesthetically pleasing social media feed
Case Study: Which Factors Influence Video Ads Performance on Pinterest?
In February, we posted the results of the experiment where we tested static ads vs. video ads on Pinterest. We wanted to see if this platform can bring desirable results for our SaaS product regardless of the ad type we use and help other advertisers make a documented decision towards
Effective Travel Advertising Strategy for 2022 + 16 Ad Examples
You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry. Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events. We’ve
17 Real Estate Ad Examples To Get You Started On the Next Campaign
Homebuyers or people seeking a new rent start their search on the internet—be it for a real estate agent to guide them throughout the entire process or directly for a house with a specific architecture, a price range, etc. This is where your real estate ads can come in handy.