Google Responsive Display Ads 101 – Everything You Need to Know
Recently Google released an option for advertisers to expand their text ads. But Google didn’t stop there. They’ve changed a lot of other things as well. One of the major things that Google has been working on is responsive display ads. On The Display Network, Google responsive ads are being
Level Up Your Twitch Profile With a Cool Twitch Banner & Other Branded Materials
Interested in a Twitch banner? You’ve landed on the right spot! Please find below some amazing Twitch banner templates, a useful bundle of tips and tricks, a list of Twitch materials, a guide on how to create your own banner and other profile materials. Whether you’re new to Twitch or
Pinterest Marketing For Business – The Complete Guide
Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping. According to Pinterest, 67%
Maximize Online Conversions With User Targeted Display Ads
It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona
How To Create Your Buyer Persona In 5 Easy Steps
Building your buyer persona requires a lot of effort and is a very complex process. However, buyer persona represents the basis of the pyramid, in a customer-centric marketing strategy. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re
Creative Advertising Meets Pop Culture: Creative Ads That Pop
There’s a big difference between regular advertising and creative advertising. The first one is spammy and product-centric, while the second one focuses on entertaining the viewer, and offering some kind of reward, be that a smile or the satisfaction of grasping a complex joke. Many times, creatives in the advertising
Brand Awareness Campaign Guide: From Why To How in 3 Simple Steps
We all want to have a powerful brand, right? Regardless of the fact that we are promoting a personal brand or a company brand. Why? Well, branding is the only thing that has the power to distinguish your company/product/yourself from the competition. Think about the reasons why so many people
The Visual Anatomy Of An Effective Blog Post (Research and Statistics)
Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and
Buyer Persona in Customer-Centric Online Marketing
Modern marketing revolves around one big concept – the customer. Every single theory that defines today’s marketing includes references towards a more personal approach and a personalized customer experience. Now, we can’t talk about a customer-oriented strategy without having to mention the concept of buyer persona. In this article, we’ll
All About Personal Branding & How To Design Your Visual Identity
Personal branding is all about “self-packaging”. As a professional selling your goods or services, you need to stand out and differentiate yourself from your competitors. Personal branding can help you to position yourself on the market, create a unique image and communicate professionally. Personal branding is both a strategic and a
Local Business Advertising: 20 Strategies To Start Thriving Now
A few years ago I started working for a small children’s club in London, UK. It was all I ever wanted as a child, so I immediately fell in love with it. They had a beautiful two-story building, a playground, lots of toys, a mini-bar and a wide range of
CPC vs CPA vs CPM – Understanding Online Advertising Price
CPM, CPC, and CPA are the three main ways that digital media companies charge advertisers for online advertising. CPM, CPC and CPA – everything you have to know about these 3 important methods and what do you have to know about the online advertising price. Advertising is still a thing
50 Great Advertisement Ideas For You to Get Inspired From
Are you looking for advertisement ideas for your next campaign? You sure are lucky because that’s what we’re talking about today. Get inspired by our list of 50 advertisement examples and include them in your marketing strategy today. If there’s something that comes and goes from our lives (besides money,
20 Cool Banner Ads Examples Every Marketer Should Know
Are you a marketer or a small business owner running your company’s marketing strategy on your own? Well, if your answer is yes to at least one of these questions, I am sure you already know how difficult is to be successful when dealing with banner ad making. Display advertising has a
Retargeting: How to Keep Website Visitors Coming Back & Buy
Not everyone visiting a website will end up buying a product. In fact, according to Google, 96% of visitors leave sites without converting. Considering the effort that’s put into building an e-commerce website, that’s horrific news. But fortunately, advertising platforms nowadays offer retargeting as a way of reconnecting with those
How to Create Instagram Story Highlight Covers That Make Your Profile Stand Out
Instagram Stories Highlights are a great way to keep some relevant stories visible on your Instagram profile forever, as well as store them by domains or categories. Whether you are a blogger, influencer, or the voice behind a brand, you can benefit from this great Instagram feature that can help
Become An Online Marketing Freelancer And Build Your Own Empire
If you’re considering working as an online marketing freelancer, know that you’re part of a big brave pack. You may not associate this type of activity with a large crowd of people. But that’s just because the pack is scattered across the globe, working remotely and functioning on the world
What is a Banner Ad and How Does it Work?
For years on end, Creatopy has been preaching and still continues to teach and offer examples on how to effectively use banner ads. Everything you need to know about them is right here on this blog! We’ve been talking about how to create them, whether it’s from a designer’s perspective,