JOKER — From Black Enigma to the Red Carpet
We all know the famous Joker from the DC Universe — mysterious, with various possible stories of how he got those scars, never knowing for sure if the last version he told us is indeed the last one. But more enigmatic than the character’s past in the DC world is
9 Ways to Improve your Banner Ad CTR
Click-through rates for display banner ads are a challenge for any marketer or any advertiser. Not only is there a big difference compared to classic search engine text ads, but it’s harder to get people interested when they’re browsing as opposed to searching. Below are 9 most likely reasons for
New in Bannersnack: Create Carousel Posts for Instagram, Facebook, and LinkedIn
This summer, we’ve been releasing quite a few hot new features. Today, it’s time for you to take a closer look at the latest one—carousel maker and download. Yes, we now have the carousel format in the app, and you can create a carousel post for Instagram, Facebook, or LinkedIn,
Mobile Targeting: How To Reach The Right Audience On Mobile
I think we can all agree that our mobile screens have become the primary gateway to information, entertainment, and communication. With that, it has also led to exposing us to advertisement overload. And because of this, consumers tend to see a lot of irrelevant ads. To avoid this and make
Programmatic Advertising 101: How to Navigate Automated Media Buying in 2023
The average American is estimated to see up to an overwhelming 10,000 ads daily. Moreover, all of these ads are tailored to each individual. Pretty incredible, right? Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps? I have two
Online Advertising: The Ultimate Guide to Start Advertising on the Internet
Online advertising is everywhere. Some love it, some block it. Some click on it, and others create it. But most importantly, some of the world’s biggest, most frequented websites run on it. Facebook, Google, TikTok, YouTube—virtually every website you visit daily has an online advertising model to support it. If
The Complete Guide To Mobile Advertising (2023)
Did you know that, on average, people spend 5 hours a day on their phones, mostly in apps? That is one-third of waking hours! Considering that mobile traffic now accounts for 59.16% of the global online traffic, mobile ads should be a key part of any marketing strategy. Here are
Most Commonly Used Standard Banner Sizes for Web and Print in 2023
Let’s talk banners. The advertising kind, not the ones noblemen held during battles in medieval times. As you probably know, banner advertising means using graphic banners to promote a brand or specific products or services. What are the different types of banner ads? Digital and print banners. The latter has
Banner Advertising Basics – Your Gateway into Driving More Conversions with Display Banners
An apple in Newton’s head triggered an entire revolution in Physics. And a message saying “QWERTY” marked the beginning of email. Digital banner advertising had its Eureka moment of inception as well–and it also has changed quite a bit since it first came about. On October 27th 1994, Wired Magazine
New Data Shows That Search Ad Costs Are Up: Here’s What You Can Do
With interest rates, inflation rates, and consumer prices on the rise this year, it should come as no surprise to business owners and marketers that advertising costs have increased, too. And new data shows that for search advertising, in particular, cost per lead has gone up for 91% of industries.
Demystifying Programmatic Advertising
The struggling days of manually doing online advertising are coming to an end with the rise of programmatic advertising. But what is programmatic advertising? How does it change the way we create and deliver ads? And which are its benefits? You will find the answer to these questions in our
Display Ad Design Trends: What Happened in 2022
The thing with trends (of any kind) is that they’re rarely predictions. And yes, that includes display advertising trends as well. More than anything, trends and display advertising statistics are clues about the direction the industry is taking. So we thought we could give our yearly display advertising trend analysis
Is ADPPA Changing the Rules for Marketers?
The American Data Privacy and Protection Act (ADPPA) is a major advancement in developing a national data security and digital privacy framework covering all Americans. Will it change the way we do marketing? Yes and no. Let me explain. May 2018 is a landmark for privacy regulations. GDPR set a
Short-Form Video Platforms: The Power of Ad Creatives
Advertisers, how did IOS 14.5 find you? Not so good, right? Because the granularity of data when targeting audiences has lost its accuracy, advertisers need to adapt and find new ways to fill that gap. It is safe to say that today, using the right ad creatives is the only
10 Social Media Trends for 2023 and How They Can Help You Step up Your Advertising Game
The social media landscape changes every year as new trends emerge, and some of the existing ones are carried on into the future. Like clockwork, when the winter holidays are around the corner, social media managers know they need to look at the trends for the upcoming year before even
14 Christmas Advertising Examples to Get Your Festive Creativity Going
‘Twas the night before Christmas, when all through the ad team Not a pointer was cropping, not even a mouse; The PSDs were hung by the chimney with care, In hopes that St. Nicholas soon would be there; Designers were nestled all snug in their beds; While visions of client
Ad Campaign Optimization: How to Reach the Highest Performance on Your Online Advertising Campaign
Leaders aren’t born, they are made. The same goes for successful ad campaigns. I added the second part since Vince Lombardi’s famous quote came before online advertising, but that doesn’t make it less accurate. Ad campaigns may need adjustments to reach the highest level of performance, and this practice is
Dynamic Ads: How They Work and What Impact They Have on Campaign Performance
Customer demand for personalization is on the rise, as recent studies suggest. In advertising, this means people want creatives tailored for them, delivered at the right time and place. It goes without saying that businesses that don’t prioritize personalization in advertising risk falling behind the competition. But how can advertisers