Mobile Targeting: How To Reach The Right Audience On Mobile
I think we can all agree that our mobile screens have become the primary gateway to information, entertainment, and communication. With that, it has also led to exposing us to advertisement overload. And because of this, consumers tend to see a lot of irrelevant ads. To avoid this and make
14 Christmas Advertising Examples to Get Your Festive Creativity Going
‘Twas the night before Christmas, when all through the ad team Not a pointer was cropping, not even a mouse; The PSDs were hung by the chimney with care, In hopes that St. Nicholas soon would be there; Designers were nestled all snug in their beds; While visions of client
The Ultimate Guide to Business Advertising in 2022
“Selling” your business can be a more complicated experience than selling a product or a service. Your business is the ambassador of your product and/or service. You want people to have faith in your product because they trust the business. Faith and trust combined can make the difference between an
How to Master Financial Advertising and 10+ Ad Examples to Get You Inspired
Staying relevant in the financial industry is nothing but challenging. Especially considering the accelerated digital transformation that’s shaping financial services at the moment. Naturally, digital advertising plays a big part in it. The chart below shows that the US financial services industry’s digital ad spending is on the rise, with
Tips and Tricks from 13 Experts to Increase Ad Design Efficiency
Looking at eMarketer’s stats for display ad spending in the US in recent years it’s clear there is a huge number of ads published, predicted only to keep growing. Still, don’t think for a second that all display ad campaigns that see the light of day are successful. Catchy designs
How To Optimize Your LinkedIn Profile to Earn Website Traffic
LinkedIn has seen a huge growth in recent years, to a point where not having one is considered a red flag for employees and companies alike. And there are many reasons for this. A 2020 report published by Content Marketing Institute showed that B2B marketers consider LinkedIn to be both
What’s the Deal With NFTs and Are They a Good Idea For Your Brand?
Image source This is not a pipe. It’s a picture of a pipe. In 1929, René Magritte, a prolific Belgian surrealist artist, unveiled one of his most famous paintings titled La Trahison des images (The treachery of images.) The painting introduced the idea that a picture of an object is
How to Be More Creative: Your Guide to Unlocking the Potential of a Creative Thinker
Most of us, including myself, grew up with the idea that only artists are creative people. In my case, I have a voice that will free up every public space, and my paintings were always abstract, but still, I was no Kandinsky. This being the case for many, we naturally
Ranked: The Best US Metros for Advertisers & Marketers
When choosing a place to live and work from, personal preference and community are important factors in our decision. But so are opportunities, especially those in terms of salary and job openings. While we can’t really generalize the former, we attempted to gauge the latter when it comes to the
Your Guide to Ecommerce Automation for 2022: Definition, Benefits, Tools, Strategies, Processes
The ecommerce industry was on a continuous rise in the last few years, but due to the COVID-19 pandemic, it surpassed levels not expected until 2025. This acceleration was caused by the brick-and-mortar shop owners who had to rethink the traditional way of doing business, facing the need to adapt
Ecommerce Advertising in 2022: How To Take Advantage of Online Channels
The shopping experience changed a lot throughout the years. We can’t deny the impact of ecommerce on the way we shop. Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away. Ecommerce is a trillion-dollar industry and a highly competitive one,
Ecommerce Marketing in 2022: 9 Pillars for Building a Solid Strategy
Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today. Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes
How to Build an Ecommerce Marketing Strategy in 2022 Without Losing Your Mind
The stakes are high for online stores. That’s because they are competing with giants such as Amazon and Walmart but also with other businesses that are after the same customers. This is why it’s important to get the word out there about your business and set yourself apart, so customers
Survey: 10 Consumer Trends to Keep an Eye on in 2022
With 2022 fast approaching, we wanted to offer businesses a glimpse into what consumers expect in the year to come. So we went directly to the source. Between November 12 and November 15, we ran a survey in which we asked 1,139 U.S. consumer shoppers about their purchasing habits. Based
Your Guide to Social Media for Ecommerce: 9 Effective Tactics You Can Implement Right Away
As of 2021, there are more than 4.48 billion social media users worldwide. Social media ecommerce is here to build a bridge between brands and potential customers. And it works. More and more consumers are discovering brands through social media. Here are a few recent stats that confirm social media
What Is Creative Automation and How It Can Help Teams Optimize The Production Process
Creative people are under a lot of pressure. They not only have to come up with new ideas for campaigns, but they also need to get involved in the production process and deliver on time. As a result, scaling visual content production has become a growing issue, especially when resources
Retail Advertising In An Online Era: How To Do It Right
Internet retailing (eCommerce) is the fastest growing market in the retail industry. Not only that, but while retail sales in brick and mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses. This consumer switch affected big brands predominantly (some recent
Everybody Talks. How to Build a Powerful Strategy Around Word of Mouth Marketing
So, hear me out. You’re at a lovely coffee shop with your friends. Before going there, you just received the product you ordered two days ago. It came in an exquisite box that made the unboxing process a delight. The product is exactly how you pictured it, maybe better. Image