How to Increase Ad Campaign Performance in 2023: Interview On Growth Marketing Toolbox Podcast
I recently had the amazing opportunity to join Nicholas Scalice in an episode of his podcast Growth Marketing Toolbox. We discussed what 2023 has in store for advertisers and how they can optimize their campaigns for maximum ROI. Some exciting things are happening in the ad space right now. From
Top B2B Marketing Trends to Follow in 2023
We just concluded one of the most challenging yet fascinating years since 2000. Some tectonic forces are shaping the business environment and life in general. War, inflation, (hopefully) the last outbreaks of the Covid pandemic, and disruptions in the world food supply chain are some of the negative global factors.
Is ADPPA Changing the Rules for Marketers?
The American Data Privacy and Protection Act (ADPPA) is a major advancement in developing a national data security and digital privacy framework covering all Americans. Will it change the way we do marketing? Yes and no. Let me explain. May 2018 is a landmark for privacy regulations. GDPR set a