Programmatic Advertising 101: How to Navigate Automated Media Buying in 2023
The average American is estimated to see up to an overwhelming 10,000 ads daily. Moreover, all of these ads are tailored to each individual. Pretty incredible, right? Ever wondered how advertisers manage to deliver such a large amount of curated ads on millions of websites and apps? I have two
Most Commonly Used Standard Banner Sizes for Web and Print in 2023
Let’s talk banners. The advertising kind, not the ones noblemen held during battles in medieval times. As you probably know, banner advertising means using graphic banners to promote a brand or specific products or services. What are the different types of banner ads? Digital and print banners. The latter has
Frustrating Design Patterns in E-commerce: How to Fix Them and Improve User Experience
Nowadays, websites look incredible, but we still see some frustrating design patterns on the internet. Having to agree to terms twice, even though one checkbox would have been enough, or scrolling to infinity and beyond without reaching any footer are just two examples of wrongdoings. Luckily, all these patterns can